VideoRetargeter Review I just did a quick video review on YouTube’s Hangouts on Air of Rachel Rofe’s new product VideoReTargeter Go to Video ReTargeter if you want to purchase or see the product.
Keyword Research is your best SEO tool Keyword Research is the basis for a good foundation in both SEO and PPC Management. There is much written on techniques but I would like to deal with some ideas for you that are easily done and will improve your results. Keyword Research Tips for SEO & PPC… Continue reading Keyword Research is the Foundation of Good SEO
In an earlier post I described remarketing like getting a second kick at the can. In fact it can be a much more creative exercise when you are using PPC. The principle is simple, remarketing allows you to show ads to users who have previously been on your site. You now have a way to… Continue reading Remarketing with Google
Imagine if the visitor to your website came, looked and left without taking advantage of what you have to offer. I am sure there are many marketers out there who have experienced this but have not had an answer and wondered what made the visitor leave, and what could they do to have a second… Continue reading Two Kicks at the Same Can
PPC Management requires you to be on top of your game. When you make mistakes you may not achieve the conversion results and end up wasting money. Here are some ideas to avoid the mistakes 1. Not doing good keyword research. Good keyword research using free tools like Wordtracker, Wordstream or Google’s own Keyword Tool… Continue reading PPC Management- Avoid Mistakes and Profit