Pay Per Click Management
I just came across a post by one of the leading thinkers in the Analytic World, Avinash Kaushik. The post was on his blog Occam’s Razor and is an excellent summary one should focus on for PPC and Organic Search ROI improvement.
Avinash is well worth listening to and adding to your feed readerGet OccamsRazor. He takes the complex and distills it down to the simple. He is also a pretty funny guy in his writings on some subjects that could induce sleep in the weak.
He is also author of the best selling book Web Analytics: An Hour A Day from which all his profits are donated to the charities Smile Train and Médecins Sans Frontières (Doctors Without Borders).