KISS- Keep It Simple Stupid : Find Where the Money Is

Pay Per Click Management

I just came across a post by one of the leading thinkers in the Analytic World, Avinash Kaushik. The post was on his blog Occam’s Razor and is an excellent summary one should focus on for PPC and Organic Search ROI improvement.
ppc-sem-analytics-5-actionable-tips-improve-roi

Avinash is well worth listening to and adding to your feed readerGet OccamsRazor. He takes the complex and distills it down to the simple. He is also a pretty funny guy in his writings on some subjects that could induce sleep in the weak.

He is also author of the best selling book Web Analytics: An Hour A Day from which all his profits are donated to the charities Smile Train and Médecins Sans Frontières (Doctors Without Borders).

By Robert Metras

Rob is an experienced internet marketer and author. He helps businesses, professionals and organizations to raise their online visibility in local search and get more from their promotions and advertising and free use of search engine products.

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