SEO is essentially a constantly evolving study of what factors the search engines take into account when they ‘rank’ you in their natural search listings. ‘Natural’ search listings are the main lists of results that come up when you search for something. They’re in addition to the PPC lists. The PPC (paid) entries tend to feature at the top and right side of the page. All the others are ‘naturally’ listed from the Search Engine’s index. Search Engines use algorithms to determine a website’s relevancy and importance. This is how they decide on which order to place them in.
Pay per click and search engine optimization are two different categories falling into the huge topic of traffic generation. For your traffic generation campaign, you may choose to use them together or they can work separately.
Starts: Midnight, Monday 22 June 2009 EST Ends: Midnight, Thursday 25 June 2009 EST Over at SpeedPPC, they’re celebrating the end of their Aussie financial year with a massive sale for 3 days only. With a huge 40% discount on their top-of-the-line package SpeedPPC Affiliate Pro , you’ll save almost $200 off the normal price. You can use… Read More »
Pay Per Click Management I just came across a post by one of the leading thinkers in the Analytic World, Avinash Kaushik. The post was on his blog Occam’s Razor and is an excellent summary one should focus on for PPC and Organic Search ROI improvement. ppc-sem-analytics-5-actionable-tips-improve-roi Avinash is well worth listening to and adding to your feed… Read More »
We all are looking for useful free tools in our pay-per-click marketing campaigns to do some of the research for us. I saw a tweet this morning from Michel Fortin suggesting some free tools that are available and thought you might like to see this one. It is called Spacky and is a