In an earlier post I described remarketing like getting a second kick at the can. In fact it can be a much more creative exercise when you are using PPC. The principle is simple, remarketing allows you to show ads to users who have previously been on your site. You now have a way to… Continue reading Remarketing with Google
Tag: Rob Metras
Social Media- Hype or Channel Change
The evolution of social networking has changed the world of Marketing forever. If you are one of my regular readers, you will know that I have been writing about social media and books about it a lot in the last year. Perhaps because social networking is changing some of the established players in marketing or… Continue reading Social Media- Hype or Channel Change
Keep a Flip Handy
The modern day newsroom may not be the same as it used to be. Business promotion is in the same boat. The growth of citizen journalism and self-produced video is exponential. You Tube is the most popular place to put your videos to provide news and useful information coupled with fantastic search opportunities. And it… Continue reading Keep a Flip Handy
No More Doorstops- Yellow Pages Optional
Reading today in the Toronto Globe and Mail Report on Business. Headline “Hanging Up on the Phone Book” The front page story goes on to announce that the Yellow Pages Group would no longer distribute phone books to customers unless requested. This would includeToronto, Montreal, Calgary, Edmonton, Vancouver,Ottawa-Gatineau,and Quebec City. This includes the regular white… Continue reading No More Doorstops- Yellow Pages Optional
Yes: There Is a Free Lunch for Local Businesses
If you want to be found as a local business or professional you have got to hang your shingle out there on the web for all to see. In days more or less gone by you put an advertisement in the Yellow Pages in an effort to be seen, found and or noticed. If your… Continue reading Yes: There Is a Free Lunch for Local Businesses