Reading today in the Toronto Globe and Mail Report on Business. Headline “Hanging Up on the Phone Book” The front page story goes on to announce that the Yellow Pages Group would no longer distribute phone books to customers unless requested. This would includeToronto, Montreal, Calgary, Edmonton, Vancouver,Ottawa-Gatineau,and Quebec City. This includes the regular white… Continue reading No More Doorstops- Yellow Pages Optional
Category: Marketing
Yes: There Is a Free Lunch for Local Businesses
If you want to be found as a local business or professional you have got to hang your shingle out there on the web for all to see. In days more or less gone by you put an advertisement in the Yellow Pages in an effort to be seen, found and or noticed. If your… Continue reading Yes: There Is a Free Lunch for Local Businesses
Bacon and Lust: Is Your Product or Service Memorable ?
One of the best ways to market is to be different or set-out from your competitors so that your product or service stands out and is in a word, memorable. I was visiting a new store in The Shops of Don Mills in Toronto yesterday called McEwan. It is a destination location for foodies, and… Continue reading Bacon and Lust: Is Your Product or Service Memorable ?
Execute: That’s My Frappuccino® !
It is a hot sunny morning today and I have not yet had my coffee fix. So I saunter on over to my local Starbucks where I go regularily. I want my morning fix. I am standing in front of my happy, smiling local barrista and she asks me what I want today? On the… Continue reading Execute: That’s My Frappuccino® !
The Referral Engine-Must Reads of 2010
What keeps entrepreneur’s up at night? What is the one thing that makes you sweat and worry. If you are like most small business people it is the need for a steady flow of good customers and the rewards, both financial and satisfaction that it brings. I got to know John from his original book… Continue reading The Referral Engine-Must Reads of 2010