Find A Purpose to Repurpose

One of the best ideas for content creators is to not reinvent everything but to repurpose your content. Do it once and use it many times. Image via CrunchBase If you are writing articles on a subject of interest to your readers it is a good idea to take those articles and spin them into… Continue reading Find A Purpose to Repurpose

Keep a Flip Handy

The modern day newsroom may not be the same as it used to be. Business promotion is in the same boat. The growth of citizen journalism and self-produced video is exponential. You Tube is the most popular place to put your videos to provide news and useful information coupled with fantastic search opportunities. And it… Continue reading Keep a Flip Handy

Bacon and Lust: Is Your Product or Service Memorable ?

One of the best ways to market is to be different or set-out from your competitors so that your product or service stands out and is in a word, memorable. I was visiting a new store in The Shops of Don Mills in Toronto yesterday called McEwan. It is a destination location for foodies, and… Continue reading Bacon and Lust: Is Your Product or Service Memorable ?

Social Media – Get to Know The New Playground

Social Media appears to be one of the hottest topics of discussion and noise in the online marketing universe right now. There are businesses being created and products arriving almost daily. So-called “gurus” are coming out of the woodwork faster than hamsters can mate. Whenever I see this kind of market behavior I step back… Continue reading Social Media – Get to Know The New Playground

Podcasting for Profit-Extend Your Reach

Podcasting is one of the most democratic and effective of the new media tools that allows you to get your message or point of view across to a wide audience. The ability to project your message to anyone,anywhere at anytime on the device of their choosing has lead to explosive growth in new media. This… Continue reading Podcasting for Profit-Extend Your Reach