Find A Purpose to Repurpose

One of the best ideas for content creators is to not reinvent everything but to repurpose your content.

Do it once and use it many times.

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If you are writing articles on a subject of interest to your readers it is a good idea to take those articles and spin them into a Special Report or a giveway for your readers as a bonus when they visit your site, or opt-in to it if they don not know you already.

This allows you to show more people the items that they want in different ways and make your content creation deliver for you again and again.
For example you may deliver a teleseminar or webinar on a particular subject of interest. You can take the recording and have it transcribed. Once it is transcribed you have a variety of options. Bundle several of the transcripts up into a E-book or create a E-course out of them. You can also take several of the recordings of your teleseminars and webinars and put them together with other written information and create a DVD product.

Articles can be turned into videos easily with a combination of your voice and written words on a Powerpoint slides turned into a You Tube video and redistributed through a sharing/distribution service like Traffic Geyser or Tube Mogul.

If you have got something of interest by all means share that information in as many ways as you can so you can meet people’s different ways of consumption ,written,visual or audio in a way that lets you amplify and broaden your reach. If you do this you will find repurposing of content a useful, and profitable idea.

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By Robert Metras

Rob is an experienced internet marketer and author. He helps businesses, professionals and organizations to raise their online visibility in local search and get more from their promotions and advertising and free use of search engine products.


  1. This is a really good idea. You can save a lot of time by \"reworking\" content and using it for new purposes. I often rework the content on my website and then use it as articles for other sites like Ezine Articles or a newsletter series. Thanks for the tips!

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