Via Scoop.it – Local Search Marketing Ideas
Summary On the average Web page or blog post, users may read about 20 percent. The first 10 seconds are critical. This score supports your efforts in keeping readers longer. Here is some very interesting work going on by my colleague Urs Gattiker in Switzerland who is working on algorithms to help businesses measure engagement on their websites. This is tough work but I think Urs is on to something here. While we don’t have measures yet on the quality of stories on a website/blog, the algorithms here will indicate if the stories you share on your site are captivating (longer site visits). If you end up with a low score, you probably need to revisit your content and visuals. I look forward to hearing more about Urs’ work as he continues to work on these algorithms and shares his results with us.
Via howto.commetrics.com
Filed under analytics, Internet Marketing, SEO, social media marketing by 
Web Analytics World is a blog
run by Manoj Jasra in Calgary Alberta. Manoj is an excellent resource for internet marketers or anyone concerned about web analytics or the why and how of measurement on the net.I encourage you to see his various social media sites including his group page at http://www.facebook.com/group.php?gid=4987100546
For the second time he is offering a free ebook for download:
Web Intelligence Ebook by WebAnalyticsWorld.net – Fall 2010
Free Download
Web Analytics World
Version 2 of the Web Analytics Web Intelligence eBook includes topics ranging from:
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The Web Analytics ecosystem
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Social Media Text mining
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Traffic Attribution
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Keyword Research
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Web Analytics Debugging
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Link Analysis
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Click-Through Rate Optimization
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Social Media Measurement
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Landing Page Optimization
Landing Page Optimization through Web Analytics
You will learn valuable information in this W.A. World offering that you can immediately put to use in your business as an internet marketer here and give you a leg up on the competition.
Manoj practices what he preaches as he is using the testing tool for Landing Optimization that is provided by Vancouver based Unbounce.com This ebook is a great no-cost information source. Thanks Manoj for making this available to the community for a greater understanding of Web Analytics.
Filed under analytics, Internet Marketing by
Analytics- Can You Measure It ?
I was taught by Alex Mandossian and several other top marketers that if you could not measure your results and actions you could never tell where you were and if anyone cared.
That is pretty sage advice for internet marketers who should seek continuous improvement by seeing what actually happened, and the details of who came,how long did they stay,what did they do,where did they leave from and if possible why. The answer to these questions comes from analytics.
Analytics Tools
Gabriel Chu and CK Wong of 80/20 Media have produced a course called Fastrack Analytics. Both of these chaps are Google Certified Analytics Individuals and have MBA’s and a wealth of experience working in the field for their own products and services and for clients. They not only teach but they do it.
Analytics Training Review
They have launched an analytics training product today and are selling it on the site for the princely sum of USD 27.00.- One Time Payment-No continuity I bought it and find it has a number of features new to intermediate marketers could learn from. The link to the site at Fasttrackanalytics.com is not an affiliate link but presented as a choice for well presented training.
In the course they have :
▪ Hours Of Videos Covering Google Analytics Essentials, Video Analytics, Email Analytics, Analytics For Facebook and other social media properties
▪ Learn Pay Per Click, Social Media, SEO Metrics And Considerations.
▪ Intermediate Tips And Tricks On Setting Up And Tracking Your Site Quickly And Effective Analytics Hacks For Marketers!
▪ Detailed Checklists To Take Beginners And Intermediate Users Alike Along In Tracking Campaigns Effectively.
Watch the video below as they explain their site
It is well worth purchasing if you want to improve your site or blog or have a desire to get a primer on analytics.
Testing to Improve Conversion- Yes
Testing is one of the most important concepts that an internet marketer can learn.
There is a very helpful site that I have found that is operated by Anne Holland, the founder of Marketing Sherpa. Anne and Natalie Myers provide a weekly test to test your skills on testing and judgement of various presentations of information.Which test Won is very engaging and draws you in for more. It is not a site for testing and analytic geeks but a site primarily for marketers who want to improve their craft and conversions.
The current week testing post compares headlines,subject lines in emails and copy in order to determine a winner, in terms of revenue.
You can also find very useful Testing-Free PDF’s, and Testing Videos to assist you in your testing practices. They will help you learn how, why and when to do your testing as well as yield valuable tips on what to test. You can learn a great deal from this site and from 66 past tests that will help you better optimize your site(s) for revenue creation.
You can always learn by testing.
Related Posts:
Marketing Sherpa Founder Anne Holland
Filed under analytics, Marketing, Web Conversion Testing by
While newspaper readership maybe waning for old style broadsheet and tabloid papers , there are some media outlets that are being given new life by technology.
Demographics have a lot to do with this trend and the current 20 yr old is more apt to receive their news on their mobile devices. I discovered this when I asked my 23 yr old daughter a question about a news item and she responded that she had gotten an alert message on her smartphone about it a few minutes earlier. I thought I knew the younger folks but I learn something new every day.
She is not alone in this habit according to a Pew Internet and American Life Project Report, Understanding The Participatory News Consumer
“The survey reports that some 37% of US cell-phone users get their news online on their wireless devices and that
72% check weather reports on their cell
68% get news and current events information on their cell
49% have downloaded an application that allows them to access news, weather, sports, or other information on their cell
44% check sports scores and related information on their cell
35% check traffic information on their cell
32% get financial information or updates
31% get news alerts sent by text or email to their phones
88% say yes to at least one of the above
Overall, cell users under age 50 are almost three times as likely as their older counterparts to get news on the go (43% v. 15%), and they engage in all cell-based news consumption activities at higher rates than older cell phone users. ”
One company that is helping the old newspaper industry keep up is the Canadian startup Spreed Inc. which provides the platform for the Toronto Globe and Mail to be on wireless smartphones today and has allowed the paper to serve up over 7.5 to 10 million ages views a month. Their Director of Marketing, Dave Coleman was interviewed at Podcamp Toronto 2010 and described the initiatives underway o the Iphone.
Geolocation and analytics are giving a lot of local advertisers new opportunities to have have coupons or targtted messages delivered when a consumer is within a radius of the business and to know the size of their local mobile market. Given the number of Iphones, the introduction of the Iphone 4,Ipad and Blackberry’s in the US this is likely to ramp up considerably in the months ahead. To learn more about these mobile apps and ad serving platform you can go to Spreed Inc or read theSpreed Blog at
Filed under analytics, Internet Marketing by
