May 15, 2013

The Honest Economy: Marcus Sheridan

The Honest Economy: Marcus Sheridan at TEDxRockCreekPark

Marcus Sheridan is one of the sharp young speaker/marketers out there and is worth listening to. he is the operator of River Pools, the most traficked swimming pool website in the world,

which is an example of successful internet marketing in action. His directness and honesty are refreshing.

The Honest Economy is internet marketing

Truth and transparency are what has helped Marcus and his company as well as those like McDonalds to gain trust and improve the relationships with customers by doing the simple things. Answer youir customers questions fully and honestly and keep doing it.

TEDtalk1 300x200 The Honest Economy: Marcus Sheridan

Marcus Sheridan at TedX Talk

Dang if that is a novel idea.!

The Honest Economy at TedX Rock Creek Park

Below is the transcript of the Honest Economy TedX Talk given by Marcus Sheridan. If you want to know more about Marcus I encourage you to visit The Sales Lion

If you like it and what it represents please share this article with your friends and see if we can get more people to buy into it. You can find and share the video on YouTube at http://youtu.be/0vphJil59bo

TED share1 The Honest Economy: Marcus Sheridan

Share The Honest Economy Ted Talk with your friends

0:09

was a couple weeks ago one morning i was sitting in my office

0:14

now’s probably know the equipment

0:17

i had to bring to my daughters softball game that night

0:20

because i’m a coach

0:22

at that moment i realized something

0:24

the sheraton family

0:26

and to buy a pickup truck

0:29

in with his new goal i did what we all do now we have a problem or a need

0:34

i went to the source of all like you with the knowledge

0:38

yes

0:39

i went to the internet and when i went to the internet

0:43

i arrive somewhere

0:45

or something you may have a right before can see this

0:49

this is a webpage from carmax birder carmax before

0:54

pretty unique

0:54

company

0:56

there’s something very special about this image

1:00

but i first when i ask you a question when you hear the words used car

1:03

salesman

1:05

you know

1:07

negative right why do you feel negative

1:10

because

1:11

this is an industry

1:13

that’s been doing things

1:14

well wrong way

1:16

for a long time

1:19

in carmax himself

1:21

they realize this and they said you know what

1:24

this is messed up we’re tired of doing it this way dhamma

1:29

and we’re going to change it and that’s why with carmax

1:33

what they did is they started the process on pine cards very different

1:37

annul haven’t priced instead of saying oh you’ve got to come to a lot

1:41

no here’s the price

1:42

instead of pain

1:44

there’s no guarantee you’ve applied the money back

1:47

daring few ongoing were used car

1:50

you had this incredible checked with

1:52

of all these things to make a certified you have all these autos

1:56

but you can see the cartridge

1:58

in me

1:59

it’s the on their that you know proc

2:03

i thought on this web page

2:05

in a few hours later

2:07

i was driving

2:08

out of that locks

2:10

with that very pickup truck

2:13

and look at another website

2:15

i mean look at the core i didn’t go to another dealership

2:18

the question is why

2:21

i was just the consumer

2:23

i was just looking for an on his car

2:26

from an on his company

2:29

i’m not a surprise

2:31

carmax is changing the way we all seemed fine used car

2:37

these honesty any or three

2:41

in really

2:42

really fascinating

2:44

but this one

2:45

when i see a very welcome your seat

2:48

this is pretty neat

2:49

what’s special about this photo right here

2:52

i’d have all seen that before

2:54

yes it’s a menu

2:56

from mcdonald’s

2:57

and yes these are value meals

3:00

but there’s something very interesting about this photo

3:03

if you can’t see it

3:04

found right here

3:08

it’s the calories

3:09

of this error

3:11

has there been any industry of the last five years that’s been attacked more

3:16

for the responsibilities

3:18

in the fast food industry

3:19

market which has been done here on this very stage

3:23

and instead of fighting the tide

3:25

when his mcdonald now don

3:27

they said you know a lot

3:28

there right

3:29

and why don’t we different

3:32

why don’t you grace truth and so instead

3:35

today

3:36

or shelling

3:37

what’s in the food

3:38

and because they’re doing that

3:40

they’re changing people’s perception on the wait we now see the fast mainstream

3:44

ended down himself

3:46

and they’re doing mort and the question i have is why don’t more businesses do

3:50

just this

3:52

why don’t they in place this truth

3:54

in this transparency

3:55

i’ll tell you why because more on the subject the passed without his stick

3:58

with it

3:59

this is the reason

4:01

what’s that right there let’s say it

4:04

at the big mac

4:05

and there’s something very unique about the big mac isn’t it

4:11

at right there

4:13

it’s this secret sauce you ask the secret soft

4:17

here’s the problem of tomatoes and businesses

4:21

they think they have a secret sauce when in reality it’s nothing but the house

4:25

and i’m interested

4:28

it through

4:30

it’s through we don’t have to take my word for it

4:33

just ask mcdonald’s dont canada has done something in the evening in the spring

4:38

so i mean

4:39

would be so real they started our new your questions

4:44

missing you can ask is any question you want

4:47

they will answer it

4:48

and once that’s question came from added

4:51

from toronto

4:52

and he said

4:53

what’s the secret big mac sauce

4:56

hello

4:58

this is the moment of truth right

5:01

this is like colonel sanders and i think it might that be printing at sea

5:05

this is the coca-cola syrup

5:07

how do you think

5:08

they responded

5:12

this is how they respond

5:15

our answer

5:17

c_n_n_ it’s not going to see companies the signatures fall-off we just are big

5:21

mac with instead of going deeper into it and fax just take a look at this

5:26

danielle from our executive chef

5:29

being well stronger how to make a big that

5:32

at home

5:34

including the secret

5:36

sults

5:38

legendary patio

5:40

and shut down and do it

5:42

strongly

5:43

do you think mcdonald is worried that evan is going to invite pastas buddies

5:47

over and all those that have amid nah convention at home

5:52

isn’t going to happen is that

5:53

because everybody having doesn’t want to make a big macro secrets off he just

5:57

wants to know how they do

6:00

what they do

6:01

and that’s the way

6:03

week

6:04

consumers just window

6:08

what they do

6:11

your customers want to know what

6:12

you do

6:14

how

6:15

the way

6:19

three me

6:21

you know there’s so much more to this

6:23

because sometimes people think

6:24

this is just about

6:26

big industries that are changing the perception

6:29

approving our like used cars like that

6:31

heisinger

6:33

are used to be before as a marketing di

6:36

i was a pool guy in fact still today i’m a silent partner in a company called

6:40

river pools

6:41

out of the junior

6:43

and we started two thousand one and we do fiberglass sleepless one of our

6:46

pulled back here

6:47

near d_c_

6:49

and things are going pretty well up until about

6:52

two thousand inmates that we all know what happened

6:55

two thousand eight

6:56

bad day for poor guys let me tell you because the economy crashed

7:01

the housing market with it

7:02

installed in luxury spending

7:04

and then all the sudden

7:05

we were in big big trouble by january of two thousand and im

7:09

my company with your story straight weeks of the overdrawn our bank account

7:14

sixteen employees at the time it was the hardest

7:19

extremely stressful we really didn’t know what to do

7:23

as the top of my business partners we decided to do one thing

7:27

we said why don’t we do differently than it’s ever been done before this industry

7:31

why don’t we justanswer all those questions we’ve gotten over the years

7:35

about what it is

7:37

that we do

7:38

why don’t you come the wikipedia

7:40

a fiberglass pools and so we did just that any question

7:44

positive or negative we answered it on our website

7:47

things like how much of the part of a left-wing cost of course you can say

7:51

that right to go have them

7:52

come to a lot and see the car

7:56

we answer the question

7:58

or one of the problems with fiberglass pools the problems without stopping or

8:02

out of losing a lot

8:03

a part of our school might not be for you

8:06

and here’s why

8:07

and something really amazing happened will start to answer all these questions

8:11

so promise we

8:14

people believed us

8:15

and the trust grumman because the trust grew

8:17

the traffic grew as well

8:19

in two years later river pools

8:22

became the most rapid swimming pool website

8:25

in the world

8:27

still is to this day

8:28

were liberal

8:33

i_q_

8:36

or lateral digital david

8:38

the land of their lives

8:40

or killed

8:41

all because we see ourselves

8:44

teachers

8:46

i was sharing this very same story and share with you right now a few weeks ago

8:51

i say this is about two months ago now

8:53

and dallas texas

8:54

and after i was done

8:56

and still to come up to me was employee of the new york times

9:00

use the markets this is really really fascinating

9:02

this whole artist approach

9:04

the business of dancing all these questions regardless of letters of that

9:08

thing i want to do a story on this i don’t think you love it

9:10

until a few days later i’ve talked to new york times reporter

9:13

for about an hour and a half

9:15

the conversation just kept going going us more more questions then a few days

9:19

later

9:20

i got a call here’s our there was a photographer

9:22

coming down

9:23

you want to take a picture of me

9:26

simple company

9:28

than a week later

9:30

on the cover

9:32

of the business section

9:33

of the new york times

9:35

appeared this photo right here

9:37

some goofy guy with the laptop and for the fiberglass pole

9:42

map here’s the irony

9:44

on what happened

9:46

can see the title which is what it says

9:49

a-level missionary marketing strategy

9:52

and there

9:53

customers questions

9:58

ordain

9:59

and that’s not new

10:02

but the crazy thing yes

10:04

most don’t do this

10:06

most don’t do this

10:10

what’s so fascinating about this is for the next three days

10:14

if mail ory

10:17

retired business section

10:19

of the year

10:20

in over the next month

10:22

i got thousands and thousands of visitors

10:24

to my website

10:26

some people just started

10:28

saying to me

10:29

markets

10:30

mute

10:31

did with this company exactly what i felt for a long time

10:36

that i should be doing as well

10:38

this transparent approach to business

10:40

i loved it and i want to do it myself

10:43

because you know for a long time we’ve had a problem

10:46

for about two decades

10:47

well mostly through the dark ages a business finley

10:50

we got ourselves a little bit of trouble

10:52

because of the but now there is a new movements

10:56

afoot

10:58

my question for you this day

11:01

it’s what’s one of these new groups are you

11:04

arguing truth order

11:07

holding it all in

11:09

not sharing any of it

11:11

thinking have secret sauce

11:14

you know

11:16

three of the teacher

11:18

bracing openness

11:20

just giving it

11:25

this

11:26

is the essence

11:28

of the honest economy

11:32

and is that you leave here today and we’ve had some pretty cool

11:36

experience here

11:38

i’m gonna leave you with one count

11:41

that you allowed truth

11:43

and transparency change everything

11:46

i know

11:48

that it will

11:49

are you with me

Tags: honest economy, marcus sheridan, river pools, rock creek park, ted talks, tedx, the sales lion

Filed under Internet Marketing, Local Search Marketing, Marketing by Robert Metras

April 5, 2013

A Dozen Ways to Use the New LinkedIn Mentions | Business 2 Community

See on Scoop.it – Four Hour Body Pagg Stack

LinkedIn launched Mentions this morning, a new way for members to engage in professional conversations by mentioning connections and companies on the LinkedIn

See on www.business2community.com

Filed under Internet Marketing by Robert Metras

March 31, 2013

PAGG Stack Supplements by New Health Solutions

See on Scoop.it – Four Hour Body Pagg Stack

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These two recognizable bottles of PAGG Stack supplements give you one month supply of everything you need to begin your 4 Hour Body weight loss routine.

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Filed under Internet Marketing by Robert Metras

March 30, 2013

Kim Roach-My Traffic Mentor

Kim Roach- The Queen of Traffic Ideas

One of the sharp marketers that I know is Kim Roach who makes a living on the net putting out excellent products and training. Her latest brand is My Traffic Mentor I encourage you to see how she has laid out the 76 Instant Traffic Sources you can use in your internet marketing efforts.

Kim Roach- Traffic Mentor

If you want to be educated or need any help with your internet marketing Kim is a great teacher. She isn’t pie in the sky, spammy or hypey. Just solid content and a very healthy attitude and sense of humour. It is in your best interest to join her tribe so you too can benefit from her experience which she generously shares from her Elizabethtown, Kentucky base. Her marketing lab trainings were solid and the Traffic Mentor will allow you to learn from someone who is not just talking but doing.

This is not an affiliate pitch, just some advice from one marketer to others. There are a lot of good people out there you can learn from and Kim should be on your list. Sign up for her list and you will be pleasantly surprised at the actionable content she shares.

Kim Roach My Traffic Mentor and Model Marketer

Her latest post is on spy tools that you can use to see what your competitors are doing. How do they get their traffic,what advertising methods do they use,what keywords do they rank for and who are there Joint Venture partners.

These ideas can help you understand what is working in traffic and what is not and give you market data so you do not have to fly blind. Here is just an example of the great ideas you will get from Kim as she talks about Flippa.com.

“This is one of the best places to go to see proven business
models in action. If you browse the different auctions you’ll
also often get access to their Google Analytics, top keywords,
Adsense Revenue, and much more.

It’s a virtual treasure trove of ‘what’s working now’.

I see a lot of marketers struggling to make money online and
spending thousands of dollars on courses to learn how to
build a business when they could in fact go to Flippa.com
and BUY a business that’s already making money.

And it would cost a whole lot less than the amount of money
they’ve invested in products and courses.

My motto is to ‘learn by doing’.

That’s how you build a successful business.”

It makes sense to follow and model a successful traffic mentor who has learned by doing and is not afraid to share.

Tags: buzzblogger, internet marketing, kim roach, marketing lab, Mentor, Traffic

Filed under Internet Marketing, Traffic Tools by Robert Metras

March 27, 2013

Visual.ly – The CGA View on the Federal Budget 2013 Canada

Infographic by Visual.ly

Infographics marketplace for Visual.ly

Visual.ly is agreat place if your are looking for a marketplace of many sorts focussed on Data Visualization. Remember data can be a story teller when used in an inforgraphic.

“Visually is a one-stop shop for the creation of data visualizations and infographics, bringing together Marketing Gurus, Data Nerds and Design Junkies based on shared interests. Visually Marketplace introduces ecommerce and project management into the Visually platform, making it easier than ever for buyers and sellers of infographics to get them made, distributed, liked, commented on, and shared.

By tapping into Visually’s vibrant community of more than 35,000 designers, Marketplace is able to match infographic commissioners – brands, companies, agencies – with designers, Once matched, commissioners have direct access to the designers working on their projects and can communicate and transact with them in Visually’s Project Center. Through such unique features as the Project Timeline, commissioners always know where their project stands and can ensure that it stays on time and on budget.

Visually partners with the world’s leading publications and brands, bringing our tools, community, and talented team to bear on your data visualization needs, wherever bespoke creation is needed.”

Tags: data visualization, infographics, Marketing Communication, visual.ly

Filed under Audio-Visual Presentation, Blogging, Brand Building by Robert Metras

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