Questions and Answers
2000s the Internet arrives but aside from being a useful marketing tool, has the digital era disrupted studio power over filmmaking much?
No. Movies still require big budget for many types of genres. The internet allows some things to happe more efficiently. Via file transfers, previews, emails, etc. But the movie gear and talent needed is still requiring deep pockets, whether doing special effect on computers or on location.
The independent filmmaker can do more than he used to with less, but it's a rare thing that some films do big business with little budget. Blair Witch Project, 28 Days, Fahrenheit 9/11 were some low budgets among other that make money without big studios backing them, but they still need them for theatre distribution.
We are already at a digital end to end solution era, and some tools are refined and other still need tweaking but they exist and being used daily now.
In the end I still like to go see flick on the big screen, i don't think that will change. You gotta have a movie date occasionally right?The studios will figure out how to make money from their products regardless of the technology of the internet.
Do you think the Internet marketing tool and guide reviews on Http://gradingwebmasters.com are accurate?
It looks like they have a listing of programs that are good and you can use to compare.
However depending on how familiar you are with internet marketing, reviews like that might not be very useful. Any program that you purchase doesn't provide you all the required marketing tools, because they specialize in a few aspects only.
Internet marketing tools can be broadly classified in two categories:
1. On Page & 2. Off Page factors.
On Page – meaning it is on your page – factors like: Keywords in your Domain name, Headline, Description, Content. You need to optimize this to get a high Google Page Rank.
If you are not on page 1 of google search it is harder to earn money.
Off page factors has mainly to do with the backlinks, links from other web sites. The higher the authority of the web site, the higher your page will be ranked.
Let's say if your web sites has a link from you friend's site that is a new site, you will not get much credit for this. But if you have a backlink from a site with a Page Rank of 8, you will be ranked higher.
So the key is not quantity but quality, it is something like if you hang around with popular people, you must be popular too. Google likes popular sites!
Some of the authority sites are Wikipedia, DMOZ and all .edu and .gov (education and government sites – however, they usually don't allow links to commercial sites)
These are just a few things you need to know first. So don't purchase any program until you are familiar with all the basics of internet marketing and are quite comfortable to do it.
To learn on how to build a website in your spare time and develop it into a profitable one, you can access the free training – Ebooks and videos – at Http://www.internet-marketingtools.biz/
Once you learn the basics, then you are better equipped to choose the best program for you
Hope this helps
If you have a Web site and you need marketing advice, then perhaps I can help you. It would be helpful to look at your Web site. I hope it wasn't one of those "free" Web sites.
Craigslist is just one arrow in your quiver of search marketing arrows. It's free.
Hey! Did you know that the major search engines are going local? They are spending millions on local search. This is just another reason to have your own Web site, such as home-service.com. You should definitely have a dot com as part of your URL. This is what surfers expect.
SEO or search engine marketing (SEM) is critical for the success of your web site. Without it, you will get no traffic. No traffic = no customers = no money.
If you own a Web site, the Web site building software should have included SEO. Otherwise, using the software is a waste of time; the Web site building software is useless. SEO includes Internet marketing and while articles posting, etc. Is important, the most important thing is to select the right keywords that people use to find your Web site. You need to do keyword analysis to find the best keywords for your Web site.
Then, you need to sprinkle those keywords onto your Web pages so that the search engines will find them as their spiders crawl your Web site as well as putting them in your Title, Keywords, headings and description.
Why? Think about how the major search engines work. They key on what word or phrases the users enter. How do you find keywords that users want? Use Google itself at this URL:
Just enter your keyword and it will tell you what the demand is for that keyword and how much it would cost to advertise it on Google via Google AdWords.
Supply and demand is important for keywords. You want to find the keywords with a huge demand, but very little supply.
Let me digress here and explain Supply and Demand. Assume that bad weather wipes out the coffee growing part of the world. The supply of coffee world-wide drops. But the demand is the same or increasing. Because there is a disconnect between the demand and the supply, the price of coffee goes up. It becomes a scarce commodity. Scarcity drives up prices. Look at oil and gasoline. There is plenty of oil, but the oil cartel, the companies that control how much oil is pumped out of the ground, decides how much to pump. They make sure they don't pump too much. This would increase the supply and drive down the price of oil and gasoline. Same thing happens to coffee. The growers will plant more coffee to offset their bad year and soon the price of coffee plummets.
Same with keywords, some are scarce. Those are the ones you want, high demand, little supply.
Another good keyword analyzer is Wordtracker.com. This will cost you money, but it's the best on the Web.
This is a very good book for building traffic: Search Engine Optimization – An Hour A Day by Jennifer Grappone and Gradiva Couzin.
With this book you do not need any costly SEO services.
There are Web site builders that do most of this SEO for you. Most free web site builders do not include SEO. That's why most of them are a waste of time. Creating a Web site is easy, but it is only 10% of the job. The other 90% is SEO and it is critically important.
Do you know about Alexa rank? Alexa is an Amazon company that ranks Web sites. It takes the most active Web site which total about 65 million and compares your web site to all of them. Here is how to get to the Alexa Point Test:.http://traffic-test.sitesell.com/waltera1.html
If you have a rank under 500,000 you are doing good, it you are under 100,000 you are fantastic. Google is under 10. Free Web sites get a rank of "no data"; that means they are invisible to the search engines; they get no visitors, no targeted traffic. No traffic = no money.
The Web sites that score high on Alexa have lots of content. Content is king on the Internet. What is content? Its information, information that visitors find interesting and relevant to your keywords. The more pages you have on your Web site, the better. If you have only 5 or 6 pages, the search engines will ignore you. Once you get to about 30 pages, the search engines will begin to take notice. At that time you should begin to link to other Web sites. The search engines love links, but you must avoid link farms.
Trying to game the search engines is a thankless task. They have computer science PHds developing their search engine spiders. Do you think you can compete with them? Not likely.
Sneaky techniques are called "black hat" optimization. Won't work. The SEs are changing constantly. You cannot find out what they do or how they do it. When someone finds a crack, they seal it up.
Linking is important. SEs love links.
Work hard to create more useful sites. Get great software for building web sites. One that does SEO for you.
The best way to get more traffic is to have lots of pages, 100s of them, thousands are better, with relevant content (information). SEs love quality content.
If you have the right Site Build it software, the software submits to search engines automatically.
How did you build your Web site? I hope it wasn't one of those free web builder sites.
You see, there are lots of Web sites that will build a Web site for you. That's where they end. Building a Web site as you probably know is only solving 5% of the puzzle. The other 95% is search engine optimization and internet marketing. Most Web Site Build It software will only do the first 5%, then they nickel and dime you to death with add-ons that purport to do SEO and internet marketing. Unfortunately most of them are scams.
So what is one to do if there is no help from your Web site building software. Do you know about NVU? This is a free web site builder that emuilates Microsofts Front Page and did I mention that it's FREE. Go here to download: Http://www.nvu.com/index.php
Get better software for Site Building. One that has some keyword analysis. Getting search engines to spider your Web site depends on your keyword selection.
Listen! The SEs find Web site by searching for keywords. If a Web site has the right keywords or phrases, the SEs will find it and send you to the front of the class.
But how do you know which keywords are the best. Ahhh! That's the question and I will give you a web site that does keyword analysis and it's free.
The Google AdWords Keyword Tool is an excellent preliminary brainstorming tool. Let's say that you have ten ideas for a theme or Site Concept. This tool gives you a superb "high level snapshot" of how profitable each of your Site Concept possibilities might be. Here's the URL: Https://adwords.google.com/select/Keywor… – remember, it's free
Here's a book you might find helpful: Increase Your Web Traffic In A Weekend by Jerry Lee Ford, Jr and William R Stanek.
Kindest Personal Regards,
Site Build It Certified Webmaster
P.S. Start a blog to promote your Web site. Word press is a good one. It you have the right Web Site Build software, it includes a blog feature so that every time you create a new page, it gets posted on the Web as a blog.