“Make every link prospect count! (tweet this)
Here’s what I mean. You can be average like I was, spending 5 or 10 minutes doing what you can to find a broken link or two, get an email address, then shoot over an email at whatever the time it was convenient for you.
You could go out of your way to make sure you know everything about this prospect, their website, and how to contact them. You’d take the time to personalize the email based on that information. In the end, you’d be spending less time on less prospects but you’ll be getting more links. How so? Through a better success rate, or in this case, a higher conversion rate.
That’s why I’m going to take you through an entire link building campaign, from prospecting and tracking to planning and executing. The best part: I won’t talk about using any fancy paid tools. Granted, most of them will save you loads of time (I’ll talk about a few of these in future posts), but not every one has access to them. So let’s get started!”
Link building campaigns can be frustrating if you’re outreach is converting at a low rate, so why not take the CRO approved approach?