@Unmarketing and The Un-Book

Unmarketing is Truly Engaging

UnMarketing: Stop Marketing. Start Engaging is not your typical business marketing book. Then again Scott Stratten who brands himself as the Un-Marketer is an atypical marketer. The premise is that you should stop doing push and pray techniques but engage in what he describes as pull and stay techniques.

Scott is a great communicator and when he says engage he really means it and walks the talk. I have not read a book for a long time that I think is talking to me directly. In Unmarketing Scott makes you feel it is just the two of you in one place having one of those conversations about what you do and how you do it. He weaves great storytelling along with vivid case study examples that you are never at a loss to understand. I honestly felt I was in a comfy chair in a pub with him as he talked. For a copywriter they call this getting into the mind of your prospect. He does it so effortlessly that you cannot leave the room or shall I say the chapter.

Unmarketing

Unmarketing Works

Anyone who is not aware of the depersonalized waste and ineffective nature of some current tactics like push and pray would be well advised to read the book and gain a new perspective on the benefits you will derive from the use of pull and stay techniques Unmarketing outlines. Not only enlightening Scott  is also very funny and keeps you in stitches, his self-deprecating style and the footnotes on each page are like one liners being thrown out by a talk show host that all are spot on.

Yeah Unmarketing, it is damn good.

It does make me say Yeah! over and over and gave me some great ideas to implement. If you do not engage with Unmarketing in your mind after the first 30 pages don’t read the book; enjoy your life in the eternal ashes of mediocrity. Leave Unmarketing for those of us who get it. We will join the UnArmy and vanquish you with good actions. March on.

By Robert Metras

Rob is an experienced internet marketer and author. He helps businesses, professionals and organizations to raise their online visibility in local search and get more from their promotions and advertising and free use of search engine products.

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