Diversification of traffic on the web for your business is important.
No this is not about Jim Cramer of Mad Money on CNBC and his “Are You Diversified” segment but there are parallels to the investing world and the current web world for your business or practice.
The concept of not having all your resources invested in one stock or type of security is a wise one in that it always helps you to answer the question. What happens if things go wrong?
Lets look at where our traffic is coming from for our business. Is it all from Google or Yahoo. Does it come from social network sites like Facebook or Twitter or does it just come directly from our individuals users without a reference via search.
The best methods to ensure your visibility and diversify your traffic is to make sure you have referrals coming from a diversified group of sources . The second is to optimize all of your content similarily wherever it is coming from. According to ComScore in the United States You Tube is the second most popular search engine after Google. Facebook is growing faster than any other social location and across a wider demographic selection. SocialNetworking sites both on computer and mobile sites are the fastest growing category.
Are you using a variety of sites to get your message through and does your central hub site link-out to your presence on the various social networking sites. By using your server logs and analytic software such as Google Analytics you can see where your traffic is coming from. Make sure you are getting your share and make sure you have keyword rich links to support your main site from your social sites.
A few other ideas:
Social Network Traffic to Retail Grows – We’ve seen the trend for a long time: social networks are sending more and more downstream traffic to retail sites. …
Get Targeted Website Traffic – If anyone has ever had a problem effectively using search engine optimization (SEO) to increase web site traffic and revenue, you may want to visit.
DEFCON 17 – So there I was…. No really, I went to DEFCON 17. This is a slight departure from the normal Pulse Review fare, but one I expect you, gentle reader, will still find interesting. DEFCON is a conference held in Las Vegas on a yearly basis …