Tell to Win by Peter Guber

By | February 22, 2011

Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story

Any smart marketer knows that the best way to succeed in their objective is to tell a story that explains the idea better than any set of points could on the merits of the idea. The Hidden Power of Story is the way that we all learned at our Daddy’s knee and it is the way that most of us learned our life lessons all along.


Tell To Win Author Peter Guber

Peter Guber , the author is the former chairman of Sony Pictures and current CEO of Mandalay Entertainment Group. Guber illustrates how powerful storytelling—about yourself or your product—can be the ultimate tool to get the meeting, engage the listener, and close the deal. With brisk and readable anecdotes, the author relates what he’s seen and learned in Hollywood, and how his celebrated friends—Bill Clinton, the Dalai Lama, Arianna Huffington, Nelson Mandela, and Frank Sinatra—impressed upon him the power of a well-crafted story or appeal.

Tell to Win Author Peter Guber

The celebrity name-dropping lends some glitter to Guber’s very reasonable precepts: as he urges the reader to harness the power of metaphor in crafting the core narrative of a pitch or advertising campaign, he refers to how Michael Jackson taught him about drama by making him watch a python slowly stalk a helpless mouse, and how KISS frontman Gene Simmons, son of Holocaust survivors, used his backstory to fuel his ambition and his business strategy. This valuable and inspiring book will help readers deliver an authentic and meaningful story to customers, colleagues, or prospective clients.

Tell to Win Teaches Us How To Spin a Good Tale

Good storytelling begets good understanding as the reader feels the story on an emotional level. I think it is often interesting to look who makes pre-sale comments on new books. I heard about this title from an email from Tony Robbins who told me the story of how Guber had been such an influence on his life, not only as a friend and a mentor .but also from the spinning of great stories which moved Robbins, who is no slouch in the storytelling and personal development world. Guber’s book Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story is available March 1 at online sources and bookstores. If you want to preorder this book, Tell to Win you can do it now at Amazon,Barnes&Noble or many other fine booksellers.

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