Pay per click and search engine optimization are two different categories falling into the huge topic of traffic generation. For your traffic generation campaign, you may choose to use them together or they can work separately.
Nowadays, even the smallest company uses the Internet as a main tool in building a customer base, keeping in contact with their clients and this is also their most basic means of advertising.
One of the things I see lots of Internet Marketers doing is putting their full focus on Google and their search engine rankings, to the exclusion of all other search engines.
When you begin and SEO campaign, start by focusing on your on-page optimization. The practice of on-page optimization is all about what you do on your web page to help search engines understand your content and what your site is focused on. Even though off-page optimization is an important factor in the rankings equation, on page optimization builds a strong foundation for all SEO efforts.
Using a good one way link provider website should be easy. Generally, you should just have to login to a good one way link site, and choose the right link package that will help at improving one way links to your site. You should be the one who chooses the links that you want. You should not need to use the links that link providers suggest to you. With a superior one way link provider website, if you find that the links that you had chosen do not prove to be effective at improving the link popularity of your site, then you should be able to change links and exchange links from over 1000 links that are offered by the one way link provider.