How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web (Paperback) Catherine Seda
A Review by Rob Metras
I found this just as promised in the description and believe it to be down-to-earth actionable stuff. Not airy-fairy MBA marketing speak.
Catherine has a combination of case studies and practical experience that she provides to the reader. This helps you see the results of the desired actions. For a business reader to understand the techie,mumbo-jumbo of SEO geeks is a challenge, probably because it increases their value as specialists. It is also a great compendium of free tricks you can use as business boosters. She writes practically and paints a good picture of the good, bad and ugly when she discusses CPA networks, contextual and search advertising. It was well worth the read and probably will generate a higher ROI than some fancy seminar in Vegas, Manhattan or Orlando.
I intend to go to her http://www.catherineseda.com site to get more free goodies and learn more about this author who in her storied career has been a long time columnist for Entrepreneur Magazine as well as a skeleton racer in Utah.
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