The modern day newsroom may not be the same as it used to be. Business promotion is in the same boat.
The growth of citizen journalism and self-produced video is exponential. You Tube is the most popular place to put your videos to provide news and useful information coupled with fantastic search opportunities. And it all can be done with a camera as simple as the Flip.
Even main stream media reporters could use little Flip cameras in case they catch a scoop. One rabbi certainly did last week when he caught Helen Thomas, a media icon, and eldest working member of the White House Press Corps and her controversial remarks about Israel that led to her retirement. The rabbi who filmed her remarks and put them on the Web did so with a Flip cam?
If you want to use video you should make sure it looks professional, if you are trying to highlight and idea or news story about your business or product. I came across an excellent post on Ragan’s PR Daily News by Lindsey Miller that gives you tips and ideas on how to assure you have good quality.
Tomorrow I am going to a Search Engine Strategy Conference in Toronto and see Greg Jarboe the author of a book that should help you do a good job with Video. The book is, a Sybex imprint, YouTube and Video Marketing: An Hour a Day
