Get indexed, get ranked, get traffic

By | June 3, 2011

There is no doubt that website traffic is critical to your business success. And nothing beats free traffic. Where does free traffic come from? Google and other search engines.

How do we get free traffic from Google?

The process works in a way that you have experienced many many times. You load up Google or another search engine. Type in something you’re looking for. Then you click on one of the pages that in displayed. Well, the link you clicked on just send free traffic to that website owner. So the real question is how you get that free traffic.

Most people only click results from the first couple pages. Actually, almost 100% of the free traffic goes to this first page of results. What’s even more amazing is the the first 3 links get more than 70% of the free traffic.

So to get any significant amount of free traffic from Google, you really need to be on the first page. To do that, you need to be “ranked” in Google’s Top 10 results. Which brings up..

What is SEO?

SEO means that your website is clearly about something specific, Google knows that that is and thinks others will agree and find your site useful. The formula Google uses to determine this is known only by Google. There are several factors that we do know.

Getting indexed

Before your website can begin gaining ranking, you have to alert Google to it’s existence. This is known as being “indexed.” What this means is that Google visits your site and records information about it in their database.

Google needs to actually find your site in order to index it. Links from other sites are the easiest way to accomplish this. Since some of these site will already be indexed, Google will follow the links on their pages and find you.

A couple of great places to do this are in your Twitter or Facebook profiles. Google visits these sites many times every day. So your new link will get indexed very quickly.

Gaining ranking

After this first hurdle, you need to start gaining ranking. Google has billions of pages indexed, so just getting into their database does not mean anyone will see you.

There are three components of gaining ranking:

  • Content
  • Links
  • Activity

SEO content

This is the SEO work you do on your page. It’s critical that your page content is consistent with the keyword phrases you’re targeting. Clearly this article is about search engine optimization. One way Google figures this out is from the fact that it contains the term SEO. But also because other related words like traffic generation show up in it, as well.

The title of the page, the domain name and other pages on your site are also important. Google uses all of this content to figure out what your site is really about.

Link strategy

Next, you need to pay attention to the links to and from your site. This includes both the inbound and outbound links. It’s very important that you have more links coming in than you have going out. And the more inbound links the better.

Article spinning is a super easy way to get a bunch of inbound links. To accomplish this you start by writing an article that targets the keywords you’re after. Then create a bunch of different versions of it. Because you’re going to post a unique copy of it to lots of different websites. And the more you do the better.

Increasing your activity

And lastly, it’s seems clear that Google expects important pages to be actively updated. A page that was created 3 years ago and hasn’t been touched since won’t rank well. Google expects you to be updating your site regularly. RSS feeds are an easy way to keep your content changing.

But the best way is with active discussions on your page itself. So, obviously, you need to get people to visit your site on your own, too. Online forums are simple source of real live visitors.

What you need to do is sign up with several forums in your niche. And post their often. And link back to yourself in your signature file. This gets you inbound links. And it gets people to visit the site you link to.

Conclusion

All of the above is important. Unfortunately, rewriting your articles again and again. And creating a bunch of forum profiles. And posting your articles and comments takes a lot of time. And the bad news is that you probably won’t do it.

Fortunately, you can get rank builder software to do all the grunt work for you. So my best advice is to automate as much of this as you can. And then you’re sure to get it done. And not doing it means you will never get free traffic from Google.

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