Category Archives: Web Conversion Testing

PPC Management- Avoid Mistakes and Profit

PPC Management requires you to be on top of your game. When you make mistakes you may not achieve the conversion results and end up wasting money. Here are some ideas to avoid the mistakes 1. Not doing good keyword research. Good keyword research using free tools like Wordtracker, Wordstream or Google’s own Keyword Tool will provide you… Read More »

KISS- Keep It Simple Stupid : Find Where the Money Is

Pay Per Click Management I just came across a post by one of the leading thinkers in the Analytic World, Avinash Kaushik. The post was on his blog Occam’s Razor and is an excellent summary one should focus on for PPC and Organic Search ROI improvement. ppc-sem-analytics-5-actionable-tips-improve-roi Avinash is well worth listening to and adding to your feed… Read More »

Twitter and Analytics

For those marketers who are using analytics packages as a tool in managing their businesses I have come across several items of interest that deserve your attention. This post is on Twitter analytics. This post by Anil Batra outlines some Twitter Analytic strategies. “There is a lot of discussion recently about how to measure authority, influence etc. on… Read More »