Unmarketing is Truly Engaging UnMarketing: Stop Marketing. Start Engaging is not your typical business marketing book. Then again Scott Stratten who brands himself as the Un-Marketer is an atypical marketer. The premise is that you should stop doing push and pray techniques but engage in what he describes as pull and stay techniques. Scott is a great communicator… Read More »
Trust Agents Review I have just finished reading Trust Agents by Chris Brogan and Julien Smith for the second time. This the hardcover version although a paperback edition of Trust Agents has just been released. Trust Agents are also Smart Marketers Knowing both of the authors of Trust Agents , Julien Smith and Chris Brogan from listening to… Read More »
Testing to Improve Conversion- Yes Testing is one of the most important concepts that an internet marketer can learn. There is a very helpful site that I have found that is operated by Anne Holland, the founder of Marketing Sherpa. Anne and Natalie Myers provide a weekly test to test your skills on testing and judgement of various… Read More »
Direct mail is an established and effective marketing tool. Marketers use a number of tools for marketing communications and the one most widely used over the last few decades is direct mail. By direct mail I mean writing a letter to your customer or prospect to let them know about your product or service and presenting them with… Read More »
Landing Page Optimization Matters Its Canada Day here, the celebration of 143 years of Canada’s existence and we celebrated it in the national capital, Ottawa with a visit from Her Majesty Queen Elizabeth II. She reminded us that she has been on the throne for a great deal of the time, saluted us a mature nation, and lauded… Read More »
