When you begin and SEO campaign, start by focusing on your on-page optimization. The practice of on-page optimization is all about what you do on your web page to help search engines understand your content and what your site is focused on. Even though off-page optimization is an important factor in the rankings equation, on page optimization builds a strong foundation for all SEO efforts.
Below are a few helpful search engine optimization strategies you can use right now to make your web site more accessible to search engines and as a result, improve your search engine rankings.
Optimize Your Web Site URL. When planning to build a new website, be very careful about the domain name you choose. Select a name that will be memorable and is something you want to build your business around. You obviously do not want to limit your options significantly. Do so can limit the future development of your business. You should however, include your keyword or keyword phrase into your URL if possible.
Optimize Your Page Title and Header Tags Including H1 and H2. Develop a title that is relevant to your website content and which has no more that sixty characters. The reason you want to keep your title to a fixed width is because longer titles wont display fully on search engine results listings. The title is important because it gives you an opportunity to display your keywords and entice browsers to click on your link.
The first headline that appears on your site should include your most important keywords. It is best to have your title display with an H1 tag. An H1 tag provides emphasis and signals each search engine that you deem the content as important. Other titles on your web page should be displayed using an H2 or H3 tag, indicated once again, the importance of the keywords being used.
Do Not Forget To Optimize Your Meta Tags. Search engine optimization professionals continue to question the true value of meta tags. I know that meta tags are based on a number of core tags but can include many more. The core tags are for a page title, description and keywords. These tags are less important than in years past but should still be included.
Search engines use meta tags as a reference for search engine crawlers that view your website content. Your meta tags need to be correlated to your content and also include your keyword phrases. Doing so creates consistency, something that search engine spiders weigh heavily when determining website rankings. Make sure you fully develop your description and keywords.
Optimize your keyword density for Google. Creating a keyword rich content page is essential but do not get carried away. Your keyword density should be around 3 or 4 percent, no more. Some people believe that you could go as high as six percent for Yahoo! optimization but Google seems to like pages that have a smaller keyword density. From my perspective you are better off focusing on the placement of your keywords and the type of emphasis you provide. Remember to focus on H1 and H2 tags and place keywords at the beginning, middle, and end of your web page. In addition you should have an instance of each keyword phrase in bold, italics, and underlined. This variety again reinforces the value of your links.
Varying Your Keyword Phrase. Each time you list your keyword phrase, change it up a bit. Rather than stuffing your site with the same keyword phrases again and again, use keyword variety. One way to do this is to add a word or two before your keyword phrase and after it. Creating variety is critical because it shows each search engine that your site is really about the core content you are promoting.
The most important part of any SEO effort is to make your website appear natural and have a good flow. You want to make sure that your site presents valuable content and follows on-page optimization best practices. Use these suggestions as a guide, you will be on your way to a fully optimized website.