Rightsleeve Delivers Promotional Design Excellence
Promotional Design and Branding are a key part of any marketing strategy. Who you are and what you do can be expressed by your visual identity and how you brand yourself. It can also be supported by all of your communications channels around your brand as well as by good promotional design with Rightsleeve.
No more are we left to put our brand on promotional pieces and other advertising and marketing giveaways designed in mass by factories in overseas locales. We now have promotional design, the social media channels and YouTube as well as online publications in addition to the older print media campaigns of the past.
Today you can design a complete strategy to support your branding using a wide variety of products. One Canadian company has taken this to an art form. Rightsleeve has taken the best in marketing, just in time manufacturing, and an integrated use of technology to save time,money,overhead and deliver value to customers around the world from a Toronto based centre of operations.
Rightsleeve is Double Award Winner
Winner of a Dell Small Business Excellence award in Canada for innovative technology deployment , Rightsleeve manages their whole global operation online from sourcing,design,online catalogues,customer service ,billing as well as and probably of the greatest value employee engagement. They are not just a source for pens and key-chains like some promotional companies.
Rightsleeve Honoured by Michael Dell in Texas
They are a promotional design agency which uses design,promotional products,rich media and technology to improve a company’s marketing results. Different from a number of their competitors but highly effective at delivering results. They were awarded the 2011 Gold Web award at the largest global promotional Products Conference PPAI in Las Vegas.
Award Winners at PPAI Conference 20111 in Las Vegas
If you want a source of promotional material or “swag” to promote your brand Rightsleeve can get it made for you,delivered on time. I discovered Rightsleeve and its CEO Mark Graham myself with swag I got at the social media and marketing conference “MESH”in Toronto several year ago and have been impressed with their depth of branding tools in their toolbox to deploy for you and your brand . You may want to view Mark’s social media presentations at a recent Promotional Products Industry conference. Mark sets the standard in his industry for his sharing of great content.
Not just content to help you promote your brand ,almost all of their own promotion is done online and through social media channels like Facebook.Twitter,You Tube and Linked-In serving Fortune 500 companies,advertising agencies, small business and organizations who want sharp branding and excellence in their promotions.
Rightsleeve Delivers Marketing Results
Technology is certainly a differentiator today in a number of industries. The judicious and careful use of it can produce extraordinary results for your promotions. Smart marketers have to get it working for them to get results they deserve. I am not an affiliate or promoter for these guys, they are just damn good at what they do. I like Rightsleeve and their results for clients. You should too.
Filed under Brand Building, Marketing, social media marketing by 
Social Media appears to be one of the hottest topics of discussion and noise in the online marketing universe right now.
There are businesses being created and products arriving almost daily. So-called “gurus” are coming out of the woodwork faster than hamsters can mate. Whenever I see this kind of market behavior I step back and wonder if they all have a blind focus to the newest shiny things or there is something truly worth looking at.
Social networking is not something new per se. You could argue that it has being going on in , living rooms,lunch clubs,golf clubs,the YMCA ,coffee clatches, and beauty parlors for a long time now. The corner coffee shop in small towns or the local Chamber of Commerce or Rotary luncheon was where a lot of business networking was being done.
What has changed is that the technology has emerged and our tools of communication have changed from the simple telephone to the cell phone to the broadband world of new media ,ipads, ipods.The Web world has changed our lives and tools of communication forever. Written communication is also occuring in 140 characters more than in full page letters between people. It is also occuring verbally in podcasts and YouTube Videos.
After last years election of Barrack Obama as President of the United States, fueled by intense personalized communication and cultivation and growth of his base, social media became much more mainstream in the mind of the public.
What was once thought of as the world for early adopters and geeks, is now totally mainstream. Facebook the 500 lb gorilla in the room now has gone from being an invention of frisky geeks in their dorm rooms trying to meet girls to a tool Grandparents and families are using daily for communication instead of something that was though was just used by the “kids”. The pace of change globally is so rapid it is difficult to keep up with all the new services out there such as Twitter,Tumbler ,FourSquare ,Posterous ,Orkut ,Friendfeed and Diaspora just to name a few.
As where the people go, so go the marketers and communicators. But the lessons to be learned are the same as would be asked in traditional old media terms. Who is my market? Where do they live and play and how can I find a way to play in their playground. How can I make new friends. How can I get my friends to tell their friends why they would want to play with me.
Like in the world pre Web 2.0 you need to plan and develop a strategy to do just that, and join in on these new listening posts. Get into it, embrace it and converse with your customers rather than than just talking at them. But a strategy and tactical execution honed by listening and research will allow you to meet your market where they are.
I you are interested in learning more about how you can get into new playgrounds, using these new tools I would encourage you to read the new book by Toronto based Amber Mac called Power Friending: Demystifying Social Media To Grow Your Business or by attending an online education seminar series she will be teaching in early June called Social Media Bootcamp.
As you may know, Amber Mac is one of the leading social media experts in the online world today. That’s also the opinion of people like
Steve Chen (the founder of YouTube), Dina Kaplan (co-founder of blip.tv) and Kevin Rose (founder of Digg and Revision3), who each
recommend Amber as a visionary in the always-evolving fabric of the social web.
Here are a few other sage commentators on Social Media Strategy:
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How To Develop a Social Media Strategy: A Roadmap for Integration … – Social media strategy should typically be a subset of an existing strategy — will yours be a subset of an HR, marketing, PR, customer service strategy, etc? Stand alone social media strategies tend to either operate in a silo — or …
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10 Social Media Strategies for the Fortune 1000 Corporations « Web … – John Furrier, Robert Scoble, Jennifer Jones, and Jason Lopez myself and others from the PodTech crew visited Intel, one of our fantastic customers last week. While I’m not going to give away any secret plans or strategies, …
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The Fall of Advertising and the Rise of Social Media | Social … – Don’t be deceived by the title. Advertising will never ever ever ever go away. Despite what Al and Laura say in their book, Advertising still works and is here to stay! However, social media is taking the market by storm for several …
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3-2-1: My Quick Social Media Strategy – I’ve been using this strategy for social media management for a few months now, and have found it to be extremely helpful. It has proven to be effective with all of the companies I’ve used it for. I.
Filed under Internet Marketing, social media marketing by
