Facebook and Facebook Page status updates are read according to information I just heard on the Duct Tape Marketing Podcast.

Not only are they read, author and Social Media commentator AmberMac says. but from her discussions with inside sources at Facebook they are the most read item. It is important to keep your status updates posted there as well as on other social sites. They should be compelling and interesting and allow you to draw people in for more. Your updates are usually accessed via other people’s news feeds.

There are a great many useful tools such as Hootsuite, and TweetDeck to name a few that allow you to update and review multiple sites at the same time. Others may want to use tools such as ping.fm which can post to over 28 sites at my last check. As a sage marketer you should know what playground your social friends and readers play in and make sure you play there too. Hootsuite also has some excellent analytics built in also.

These are not just what Twitter users would call noise like “I ate a pb&jam sandwich for lunch” but posts that help and assist your readers or share valuable content. By using your Facebook pages postings you can drive more readers to your blog or let them know a little bit more about you.

Facebook, it goes without saying, is the ultimate social tool as people generally are very open and honest about their interests,activities and experiences. It is also wise to attach a photo when you can, to your update to reinforce your message. And as for social it is the 600 lb gorilla in the room.

Also while you are at it you might want to check your name and reputation in Facebook by trying your luck at YourOpenbook.org and see what is being said about you.