Analytics- Can You Measure It ?
I was taught by Alex Mandossian and several other top marketers that if you could not measure your results and actions you could never tell where you were and if anyone cared.
That is pretty sage advice for internet marketers who should seek continuous improvement by seeing what actually happened, and the details of who came,how long did they stay,what did they do,where did they leave from and if possible why. The answer to these questions comes from analytics.
Analytics Tools
Gabriel Chu and CK Wong of 80/20 Media have produced a course called Fastrack Analytics. Both of these chaps are Google Certified Analytics Individuals and have MBA’s and a wealth of experience working in the field for their own products and services and for clients. They not only teach but they do it.
Analytics Training Review
They have launched an analytics training product today and are selling it on the site for the princely sum of USD 27.00.- One Time Payment-No continuity I bought it and find it has a number of features new to intermediate marketers could learn from. The link to the site at Fasttrackanalytics.com is not an affiliate link but presented as a choice for well presented training.
In the course they have :
▪ Hours Of Videos Covering Google Analytics Essentials, Video Analytics, Email Analytics, Analytics For Facebook and other social media properties
▪ Learn Pay Per Click, Social Media, SEO Metrics And Considerations.
▪ Intermediate Tips And Tricks On Setting Up And Tracking Your Site Quickly And Effective Analytics Hacks For Marketers!
▪ Detailed Checklists To Take Beginners And Intermediate Users Alike Along In Tracking Campaigns Effectively.
Watch the video below as they explain their site
It is well worth purchasing if you want to improve your site or blog or have a desire to get a primer on analytics.
Power Friending is reviewed by ReadItforme Channel on You Tube:Business Book Summaries
“To find more out about these Business Book Summaries and ReadItFor.Me Channel go to: Polar Unlimited and visit Steve Cunningham.
If you like this idea check out this great offer they have for ReadItFor Me Pro ”
I came across the above video in my daily scans. It is a book trailer on You Tube Channel by ReadItFor.Me, a digital review and book summary site by the Burlington based digital media agency Polar Unlimited for my friend AmberMac and her new book Power Friending: Demystifying Social Media to Grow Your Business
These guys are specialists at Digital marketing and it shows and is instructive to all you internet marketers and authors out there . So why do I think that ? Let’s look at it above, then on their site
1. I can have all my senses stimulated at the same time by watching the cute You Tube Video show in that I see it, I hear the music and the visuals are captivating almost as obviously as Amber Mac and the book.
2. It tells me the story of the book in a scintillating way that is not commercial but very entertaining.
3. It then makes me curious about who has made this and lures me to find out who these characters are. I know Amber Mac and this fantastic book very well. I want to know more about Readitforme and Polar Unlimited
4 When I get to their site it is very well laid out and appealling and the ReadItFor.Me idea is upon the navigation bar.
5. I then look on the right hand side and I am being offered two things of value. The first that catches my eye is a free digital health check, the second is an extension of what drew me in and that is a Free offer for a ReadItFor.Me Pro subscription which has a description of what I will get . Imagine the simplest “Vayniac”* not finding the summary on Crush It! not valuable.
6. I see the Business Summaries slow pitched a little differently right below. I am enticed further into their web by inviting me to subscribe with my email and get on their list, so I can benefit from further conversations about cool topics by interesting guys and gain a chance to win something like a book from one if these authors. They now will talk to me weekly about new books and ideas
7. I see massive social proof in the form of Client Lists and Portfolios. I also see exclusivity in their speaking engagements as they appear only for C-Suite types.
8. I am reinforced more in that they also offer webinars on a regular basis where I can probably get to know them like them and trust them more. I have been given three opportunities three different ways to engage in addition to the Videos.
And on their main page their depth of knowledge, a team with young and older folks, is demonstrated by their own promo video.
These guys have a crystal clear understanding of the conversations that you need to engage in with your customers, your viewers and your market and do so in a digital form.
Are you using these kinds of tools and tactics on your website ?
Are people lured in and fascinated? Ask yourself if you have mastered the 8 items above. Are you capturing visitors and getting them on your list with an opt-in form. Are you using your autoresponder to continue the conversation. I use Aweber as my autoresponder due to their excellent deliverability rates and statistical capabilities. They have excellent customer service and training.
Are you offering an ethical bribe to encourage subscribers to engage with you? Are you using video on your site to have the conversations that will build your relationships? If you are not you are missing some valuable opportunities.
Are you using free web “what” analytics tools to measure activity on your site? Are you capturing the “why” analytics that give you the the Primary Purpose of Visit, The Task Completion rate, and the Voice of the Customer ?
I welcome your comments. Come back and visit and I will outline these steps for you in greater detail here on the blog.
* Vaniac: A devotee to the Crush It! author, and internet cyber-Wine Guy Gary Vaynerchuk.
Filed under analytics, Audio-Visual Presentation, Brand Building, Marketing, Video by 
Pay Per Click Management
I just came across a post by one of the leading thinkers in the Analytic World, Avinash Kaushik. The post was on his blog Occam’s Razor and is an excellent summary one should focus on for PPC and Organic Search ROI improvement.
ppc-sem-analytics-5-actionable-tips-improve-roi
Avinash is well worth listening to and adding to your feed readerGet OccamsRazor. He takes the complex and distills it down to the simple. He is also a pretty funny guy in his writings on some subjects that could induce sleep in the weak.
He is also author of the best selling book Web Analytics: An Hour A Day from which all his profits are donated to the charities Smile Train and Médecins Sans Frontières (Doctors Without Borders).
Filed under analytics, Internet Marketing, PPC-Pay Per Click Ideas, Web Conversion Testing by
For those marketers who are using analytics packages as a tool in managing their businesses I have come across several items of interest that deserve your attention. This post is on Twitter analytics. This post by Anil Batra outlines some Twitter Analytic strategies.
“There is a lot of discussion recently about how to measure authority, influence etc. on Twitter. There are a lot of tools popping up which claim to give some kind of score to help you measure you (or anyone else) against everybody else. This post is not about those tools and which ones I like (more on that later). This post is about things that we can track for sure.
There are millions of Twitter users who are tweeting every day, hoping and assuming that there tweets are being read by their followers. We can’t track all tweets and find out if they are being read but if you are one of those who post a link in your tweets then you are in luck. This post will show you how to track URLs posted in your tweets so that you can determine for sure if anybody is reading those tweets and also what kind of tweets from you are getting the most attention.
There are two types of URLs you post in Twitter
1. URL to your site
2. URLs to third party sites
1. URLs to you site – When you post a link to your site on twitter, you can treat it as a campaign just like a banner or search campaign. Add the campaign tracking codes compliant with your web analytics tool so that you can see the visits, page views, conversions and other web analytics data when a visitors clicks on your tweeted link and arrives on your site.
Example:
I use Google Analytics (GA) and you wanted to post a link to http://AnilBatra.com/, instead of just posting http://AnilBatra.com/ in my tweets, I add GA campaign parameters to the URL being posted.
utm_campaign, utm_medium and utm_source are three query parameters that GA uses for campaign tracking.
Link to Be Tweeted: http://AnilBatra.com
Adding GA Parameters: http://AnilBatra.com/?utm_campaign=watweets&tum_medium=twitter&utm_source=011909tweet
Now when I use WebTrends for Web Analytics then I use something like
Adding WebTrends Paramater: http://AnilBatra.com/?wt.mc_id=011909tweet. Where WT.mc_id is the Webtrends campaign tracking paramter.
You can use which ever web analytics tool you like, the key is adding the campaign tracking parameters the URL to be tweeted. It is that simple.
2. URLs to third party sites– Quite often tweeters post links to sites for which they don’t have access to the web analytics reports. For example, you posting a link to my blog http://webanalysis.blogspot.com/, you don’t have access to my Web Analytics Reports. As a results you have no idea how many people click though to the link that you tweeted.
For such tracking I like a utility called CLIGS http://cli.gs (Note: I have no affiliate with this tool). This tool creates a short URL for any URL that you want to tweet. It than also provides you the clicks on that links as well as other stats such as
* Geo Locations of visitors
* Social media monitoring Cligs keeps track in real time of who tweets your link, who shares it on Friendfeed, who links to it, who blogs about it, who writes a blog comment about it, and more. Not just that, Cligs does that for the destination URL too!
For the sites that I have access to the web analytics data, I create a tracking url as I showed above (1) and then use CLIGS to shorten the URL (2), this provides me both CLIGS and Web Analytics data for analysis.
Apart from tracking on links the other ways to determine if your tweets are getting attention is to see the number of Retweets you get, direct messages and @replies you get. I will cover those in my future blog post.”
Another excellent site for tweaking of websites, especially wordpress is Joost de Walk’s Blog. He also has a post on analytics and Twitter Yoast on Twitter-Analytics
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Filed under analytics, Internet Marketing, social media marketing, Web Conversion Testing by
