Via Scoop.it – Local Search Marketing Ideas
Google+ is here to stay, the launch of Google’s Search+ your World feature now means it is critical to make sure that as a marketer you are using Google+ to…
Via www.rootswebsolutions.com
Filed under Internet Marketing, SEO, Social Media, social media marketing by 
Filed under Facebook Marketing, Internet Marketing, Social Media, social media marketing by
Rightsleeve Delivers Promotional Design Excellence
Promotional Design and Branding are a key part of any marketing strategy. Who you are and what you do can be expressed by your visual identity and how you brand yourself. It can also be supported by all of your communications channels around your brand as well as by good promotional design with Rightsleeve.
No more are we left to put our brand on promotional pieces and other advertising and marketing giveaways designed in mass by factories in overseas locales. We now have promotional design, the social media channels and YouTube as well as online publications in addition to the older print media campaigns of the past.
Today you can design a complete strategy to support your branding using a wide variety of products. One Canadian company has taken this to an art form. Rightsleeve has taken the best in marketing, just in time manufacturing, and an integrated use of technology to save time,money,overhead and deliver value to customers around the world from a Toronto based centre of operations.
Rightsleeve is Double Award Winner
Winner of a Dell Small Business Excellence award in Canada for innovative technology deployment , Rightsleeve manages their whole global operation online from sourcing,design,online catalogues,customer service ,billing as well as and probably of the greatest value employee engagement. They are not just a source for pens and key-chains like some promotional companies.
Rightsleeve Honoured by Michael Dell in Texas
They are a promotional design agency which uses design,promotional products,rich media and technology to improve a company’s marketing results. Different from a number of their competitors but highly effective at delivering results. They were awarded the 2011 Gold Web award at the largest global promotional Products Conference PPAI in Las Vegas.
Award Winners at PPAI Conference 20111 in Las Vegas
If you want a source of promotional material or “swag” to promote your brand Rightsleeve can get it made for you,delivered on time. I discovered Rightsleeve and its CEO Mark Graham myself with swag I got at the social media and marketing conference “MESH”in Toronto several year ago and have been impressed with their depth of branding tools in their toolbox to deploy for you and your brand . You may want to view Mark’s social media presentations at a recent Promotional Products Industry conference. Mark sets the standard in his industry for his sharing of great content.
Not just content to help you promote your brand ,almost all of their own promotion is done online and through social media channels like Facebook.Twitter,You Tube and Linked-In serving Fortune 500 companies,advertising agencies, small business and organizations who want sharp branding and excellence in their promotions.
Rightsleeve Delivers Marketing Results
Technology is certainly a differentiator today in a number of industries. The judicious and careful use of it can produce extraordinary results for your promotions. Smart marketers have to get it working for them to get results they deserve. I am not an affiliate or promoter for these guys, they are just damn good at what they do. I like Rightsleeve and their results for clients. You should too.
Filed under Brand Building, Marketing, social media marketing by
I came across Social Media Marketing expert Peter Shankman’s post below on his blog at P.S. and thought it was very worthwhile for any marketer who is having a tough time trying to decide what they will charge for a job. I commend this article to you as well as any of Peter’s books like Customer Service: New Rules for a Social Media World (Que Biz-Tech)
Social Media marketing How to Get Paid What You’re Worth
“by Peter Shankman
One of my biggest problems is figuring out how much to charge, whether it be for speaking, consulting, or any of my services. I suspect a lot of us have that problem.
We don’t want to overcharge, lest we don’t get the client/gig/project, but then, we don’t want to undercharge, hating ourselves while we’re doing it, knowing that the client would have easily paid more. I used to err on the side of undercharging, and I hated myself for it. I still do, sometimes.
It’s frustrating. I’ve seen it happen out of business situations, as well – Paying six dollars for that trinket in Thailand, knowing that I probably could have negotiated my way down to four. It’s really a pain in the ass, huh?
So how do you make sure to get the right price, whether you’re selling your services, or buying a trinket in some exotic foreign land?
Here are my suggestions for making sure you get paid (or pay) what you’re (it’s) worth:
1) First and foremost: You can always come down in price. You can NEVER go up. If the client wants you, they’ll counter with their offer. In many cultures, the first offer is the opening to let you know that they’re interested – If you accept it, you’re looked way, way down upon. You can always come down from your initial price quote – but I don’t remember the last time you could go up: “OK, We accept your $15,000 keynote fee.” “Yeah, well, I’d now like to charge you $20,000.” Not gonna happen. You can always come down. You can never go back up.
2) How much is your time worth? I’m not going to get into my rant of a few months ago as to why free is not the same as being taken advantage of, but I’ll just say this: How much is your time worth? Sit down and figure it out. Come up with your budget, and if you want to find out how much your time is worth, simply divide your budget by the number of hours you want to work. That’s your starting/break-even point. From then, simply figure out how much more you want to make to decide your profit-level. This takes constant re-jiggering, and changes client by client. But it’s a good start. More…. at P.S”
Social Media Marketing Guru Peter Shankman’s Books
Check out all of Peter’s Books
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Power Friending is reviewed by ReadItforme Channel on You Tube:Business Book Summaries
“To find more out about these Business Book Summaries and ReadItFor.Me Channel go to: Polar Unlimited and visit Steve Cunningham.
If you like this idea check out this great offer they have for ReadItFor Me Pro ”
I came across the above video in my daily scans. It is a book trailer on You Tube Channel by ReadItFor.Me, a digital review and book summary site by the Burlington based digital media agency Polar Unlimited for my friend AmberMac and her new book Power Friending: Demystifying Social Media to Grow Your Business
These guys are specialists at Digital marketing and it shows and is instructive to all you internet marketers and authors out there . So why do I think that ? Let’s look at it above, then on their site
1. I can have all my senses stimulated at the same time by watching the cute You Tube Video show in that I see it, I hear the music and the visuals are captivating almost as obviously as Amber Mac and the book.
2. It tells me the story of the book in a scintillating way that is not commercial but very entertaining.
3. It then makes me curious about who has made this and lures me to find out who these characters are. I know Amber Mac and this fantastic book very well. I want to know more about Readitforme and Polar Unlimited
4 When I get to their site it is very well laid out and appealling and the ReadItFor.Me idea is upon the navigation bar.
5. I then look on the right hand side and I am being offered two things of value. The first that catches my eye is a free digital health check, the second is an extension of what drew me in and that is a Free offer for a ReadItFor.Me Pro subscription which has a description of what I will get . Imagine the simplest “Vayniac”* not finding the summary on Crush It! not valuable.
6. I see the Business Summaries slow pitched a little differently right below. I am enticed further into their web by inviting me to subscribe with my email and get on their list, so I can benefit from further conversations about cool topics by interesting guys and gain a chance to win something like a book from one if these authors. They now will talk to me weekly about new books and ideas
7. I see massive social proof in the form of Client Lists and Portfolios. I also see exclusivity in their speaking engagements as they appear only for C-Suite types.
8. I am reinforced more in that they also offer webinars on a regular basis where I can probably get to know them like them and trust them more. I have been given three opportunities three different ways to engage in addition to the Videos.
And on their main page their depth of knowledge, a team with young and older folks, is demonstrated by their own promo video.
These guys have a crystal clear understanding of the conversations that you need to engage in with your customers, your viewers and your market and do so in a digital form.
Are you using these kinds of tools and tactics on your website ?
Are people lured in and fascinated? Ask yourself if you have mastered the 8 items above. Are you capturing visitors and getting them on your list with an opt-in form. Are you using your autoresponder to continue the conversation. I use Aweber as my autoresponder due to their excellent deliverability rates and statistical capabilities. They have excellent customer service and training.
Are you offering an ethical bribe to encourage subscribers to engage with you? Are you using video on your site to have the conversations that will build your relationships? If you are not you are missing some valuable opportunities.
Are you using free web “what” analytics tools to measure activity on your site? Are you capturing the “why” analytics that give you the the Primary Purpose of Visit, The Task Completion rate, and the Voice of the Customer ?
I welcome your comments. Come back and visit and I will outline these steps for you in greater detail here on the blog.
* Vaniac: A devotee to the Crush It! author, and internet cyber-Wine Guy Gary Vaynerchuk.
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