Power Friending is reviewed by ReadItforme Channel on You Tube:Business Book Summaries
“To find more out about these Business Book Summaries and ReadItFor.Me Channel go to: Polar Unlimited and visit Steve Cunningham.
If you like this idea check out this great offer they have for ReadItFor Me Pro ”
I came across the above video in my daily scans. It is a book trailer on You Tube Channel by ReadItFor.Me, a digital review and book summary site by the Burlington based digital media agency Polar Unlimited for my friend AmberMac and her new book Power Friending: Demystifying Social Media to Grow Your Business
These guys are specialists at Digital marketing and it shows and is instructive to all you internet marketers and authors out there . So why do I think that ? Let’s look at it above, then on their site
1. I can have all my senses stimulated at the same time by watching the cute You Tube Video show in that I see it, I hear the music and the visuals are captivating almost as obviously as Amber Mac and the book.
2. It tells me the story of the book in a scintillating way that is not commercial but very entertaining.
3. It then makes me curious about who has made this and lures me to find out who these characters are. I know Amber Mac and this fantastic book very well. I want to know more about Readitforme and Polar Unlimited
4 When I get to their site it is very well laid out and appealling and the ReadItFor.Me idea is upon the navigation bar.
5. I then look on the right hand side and I am being offered two things of value. The first that catches my eye is a free digital health check, the second is an extension of what drew me in and that is a Free offer for a ReadItFor.Me Pro subscription which has a description of what I will get . Imagine the simplest “Vayniac”* not finding the summary on Crush It! not valuable.
6. I see the Business Summaries slow pitched a little differently right below. I am enticed further into their web by inviting me to subscribe with my email and get on their list, so I can benefit from further conversations about cool topics by interesting guys and gain a chance to win something like a book from one if these authors. They now will talk to me weekly about new books and ideas
7. I see massive social proof in the form of Client Lists and Portfolios. I also see exclusivity in their speaking engagements as they appear only for C-Suite types.
8. I am reinforced more in that they also offer webinars on a regular basis where I can probably get to know them like them and trust them more. I have been given three opportunities three different ways to engage in addition to the Videos.
And on their main page their depth of knowledge, a team with young and older folks, is demonstrated by their own promo video.
These guys have a crystal clear understanding of the conversations that you need to engage in with your customers, your viewers and your market and do so in a digital form.
Are you using these kinds of tools and tactics on your website ?
Are people lured in and fascinated? Ask yourself if you have mastered the 8 items above. Are you capturing visitors and getting them on your list with an opt-in form. Are you using your autoresponder to continue the conversation. I use Aweber as my autoresponder due to their excellent deliverability rates and statistical capabilities. They have excellent customer service and training.
Are you offering an ethical bribe to encourage subscribers to engage with you? Are you using video on your site to have the conversations that will build your relationships? If you are not you are missing some valuable opportunities.
Are you using free web “what” analytics tools to measure activity on your site? Are you capturing the “why” analytics that give you the the Primary Purpose of Visit, The Task Completion rate, and the Voice of the Customer ?
I welcome your comments. Come back and visit and I will outline these steps for you in greater detail here on the blog.
* Vaniac: A devotee to the Crush It! author, and internet cyber-Wine Guy Gary Vaynerchuk.
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The evolution of social networking has changed the world of Marketing forever.
If you are one of my regular readers, you will know that I have been writing about social media and books about it a lot in the last year. Perhaps because social networking is changing some of the established players in marketing or because it can be the most cost effective ways to promote your brand or build awareness and engage people on your values, the way you operate and why they might want to “Like” you in Facebook terms or be your friend in any number of social playgrounds. The author of the book Socialnomics, Erik Qualman has a You Tube Video which I have embedded below that outlines the massive channel change that is occurring. This video is an update with newer statistics on an earlier video which showed up on YouTube in 2009. It had over 2 Million views.
The next video filmed 2 weeks ago at TedXLansing continues on the subject:
The concept of social media being the engine of social commerce is not far away. As Qualman says we will have automated local search and QR codes to provide instantaneous discussion right at the point of sale linked to your friends opinions. His example of the reach and power of Social Media is clearly outlined with the You Tube video by the Sons of Maxwell musical group in “United Breaks Guitars” which has had close to 8.7 million views at the time I am writing this post.
Businesses that are not participating and listening to what is out there are acting at their own peril. Ignore the hype, embrace the channel change. It is of little wonder the number of new books and videos appearing today. If you are interested in learning more about the many no-cost ways you can use Social Media for your business or practice you can read Power Friending by my friend AmberMac who will give you a quick education on listening and acting to grow your business. I look forward to your questions and comments . Join the conversation below and let me know what your thoughts are.
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- Fortune 100 Companies’ Social Media Savvy (STATS) (huffingtonpost.com)
- 3 Social Media Tips for Small Businesses by Author Erik Qualman [video] (hubspot.com)
- Finding New Heights in Social Media (and in Your High Heels) (socialmediatoday.com)
- FIR Interview: New Media Author and Speaker Amber Mac (nevillehobson.com)
- How YouTube made superstars out of everyday people (guardian.co.uk)
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Social Media appears to be one of the hottest topics of discussion and noise in the online marketing universe right now.
There are businesses being created and products arriving almost daily. So-called “gurus” are coming out of the woodwork faster than hamsters can mate. Whenever I see this kind of market behavior I step back and wonder if they all have a blind focus to the newest shiny things or there is something truly worth looking at.
Social networking is not something new per se. You could argue that it has being going on in , living rooms,lunch clubs,golf clubs,the YMCA ,coffee clatches, and beauty parlors for a long time now. The corner coffee shop in small towns or the local Chamber of Commerce or Rotary luncheon was where a lot of business networking was being done.
What has changed is that the technology has emerged and our tools of communication have changed from the simple telephone to the cell phone to the broadband world of new media ,ipads, ipods.The Web world has changed our lives and tools of communication forever. Written communication is also occuring in 140 characters more than in full page letters between people. It is also occuring verbally in podcasts and YouTube Videos.
After last years election of Barrack Obama as President of the United States, fueled by intense personalized communication and cultivation and growth of his base, social media became much more mainstream in the mind of the public.
What was once thought of as the world for early adopters and geeks, is now totally mainstream. Facebook the 500 lb gorilla in the room now has gone from being an invention of frisky geeks in their dorm rooms trying to meet girls to a tool Grandparents and families are using daily for communication instead of something that was though was just used by the “kids”. The pace of change globally is so rapid it is difficult to keep up with all the new services out there such as Twitter,Tumbler ,FourSquare ,Posterous ,Orkut ,Friendfeed and Diaspora just to name a few.
As where the people go, so go the marketers and communicators. But the lessons to be learned are the same as would be asked in traditional old media terms. Who is my market? Where do they live and play and how can I find a way to play in their playground. How can I make new friends. How can I get my friends to tell their friends why they would want to play with me.
Like in the world pre Web 2.0 you need to plan and develop a strategy to do just that, and join in on these new listening posts. Get into it, embrace it and converse with your customers rather than than just talking at them. But a strategy and tactical execution honed by listening and research will allow you to meet your market where they are.
I you are interested in learning more about how you can get into new playgrounds, using these new tools I would encourage you to read the new book by Toronto based Amber Mac called Power Friending: Demystifying Social Media To Grow Your Business or by attending an online education seminar series she will be teaching in early June called Social Media Bootcamp.
As you may know, Amber Mac is one of the leading social media experts in the online world today. That’s also the opinion of people like
Steve Chen (the founder of YouTube), Dina Kaplan (co-founder of blip.tv) and Kevin Rose (founder of Digg and Revision3), who each
recommend Amber as a visionary in the always-evolving fabric of the social web.
Here are a few other sage commentators on Social Media Strategy:
How To Develop a Social Media Strategy: A Roadmap for Integration … – Social media strategy should typically be a subset of an existing strategy — will yours be a subset of an HR, marketing, PR, customer service strategy, etc? Stand alone social media strategies tend to either operate in a silo — or …
10 Social Media Strategies for the Fortune 1000 Corporations « Web … – John Furrier, Robert Scoble, Jennifer Jones, and Jason Lopez myself and others from the PodTech crew visited Intel, one of our fantastic customers last week. While I’m not going to give away any secret plans or strategies, …
The Fall of Advertising and the Rise of Social Media | Social … – Don’t be deceived by the title. Advertising will never ever ever ever go away. Despite what Al and Laura say in their book, Advertising still works and is here to stay! However, social media is taking the market by storm for several …
3-2-1: My Quick Social Media Strategy – I’ve been using this strategy for social media management for a few months now, and have found it to be extremely helpful. It has proven to be effective with all of the companies I’ve used it for. I.
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One of the things that worries me the most about having my pictures or videos on another site like YouTube,Facebook,or Flicker is I am reliant on another company for my own content and if they go away, or change their terms of service, I am left holding an empty hand.
The same goes for written content such as blogs on Blogger, or WordPress.com, or microblogs such as Twitter, Friendfeed where you are at the mercy of the site you are using.
To protect yourself you must have your content saved on services or storage that you can control. So what is this new service Backupify.com ?
Backupify.com is a backup service that allows you to backup all of your content on your Social media Sites such as Facebook,Twitter,or Friendfeed.
Backupify has a special free offer, that will continue for the life of your account, that is valid until January 31,2010. After that the site will change to a free-premium model. I heard Rob May one of the founders of the service on Net@Night on Twit.tv with @leoLaporte and @Ambermac. You can find the interview here onNet@Night.
Backupify.com
You can use their storage which is provided through their Amazon EC Cloud storage or you can use your own Amazon S3 Account. Both are very scalable . It is clearly a good deal worth a try .
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- Image by jmtimages [free!!!] via Flickr
Tis the season and Social Media is utilizing the tools that are multiplying every day. Politicians, marketers, writers, almost everyone is using it.
I have two videos below for your information.
The first I recorded from my desktop as I received a message from the Obama for America team. Talk about integrating social media with your message, this technique personalizes their message to you and even has its star US President Barack Obama penning a Holiday message personally to me. Very cool.
The second video has some very interesting statistics on it. Thanks to Dr. Matthew Loop of DCIncome.com for bringing this video to my attention.
For all of you who might think this is a fad, notice the statistics, especially in regards to the fastest growing segment of the population on Facebook
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=e7782155-11aa-46ad-a84a-a7b231d5a997 "Social Media Marketing This Holiday Season")
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