skeleton racer

April 28, 2010

Win Sales & Influence Spiders- Cat Seda

How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web (Paperback) Catherine Seda

A Review by Rob Metras

I found this just as promised in the description and believe it to be down-to-earth actionable stuff. Not airy-fairy MBA marketing speak.

Catherine has a combination of case studies and practical experience that she provides to the reader. This helps you see the results of the desired actions. For a business reader to understand the techie,mumbo-jumbo of SEO geeks is a challenge, probably because it increases their value as specialists. It is also a great compendium of free tricks you can use as business boosters. She writes practically and paints a good picture of the good, bad and ugly when she discusses CPA networks, contextual and search advertising. It was well worth the read and probably will generate a higher ROI than some fancy seminar in Vegas, Manhattan or Orlando.

I intend to go to her http://www.catherineseda.com site to get more free goodies and learn more about this author who in her storied career has been a long time columnist for Entrepreneur Magazine as well as a skeleton racer in Utah.