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January 22, 2012

How To Post To Your Social Media Accounts From Google+

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Via Scoop.it – Local Search Marketing Ideas
 How To Post To Your Social Media Accounts From Google+
Google+ is here to stay, the launch of Google’s Search+ your World feature now means it is critical to make sure that as a marketer you are using Google+ to…
Via www.rootswebsolutions.com

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Tags: cross posting, facebook, google, google plus, linkedin, rand fishkin, seo, social marketing, social media, twitter

Filed under Internet Marketing, SEO, Social Media, social media marketing by Rob Metras #

January 18, 2012

A Peek Under the Hood: How we Manage the SEOmoz Community

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Via Scoop.it – Local Search Marketing Ideas
 A Peek Under the Hood: How we Manage the SEOmoz Community

Have you ever been a part of a community and wondered, “How does it all happen?” Well today is your lucky day! In the spirit of TAGFEE, I’ve decided to lift the Moz hood and show you what it takes to manage a large community.
Via www.seomoz.org

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Tags: optimization, rand fishkin, seo, seo knowledge, seomoz, tips, tools

Filed under Internet Marketing by Rob Metras #

January 15, 2012

You’re Not on Google+? Big Mistake.

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Via Scoop.it – Local Search Marketing Ideas
 Youre Not on Google+? Big Mistake.
Sure, it’s not mainstream yet, but Google+ is an influential social engine heavily indexed by the search giant. And your business shouldn’t be ignoring that.
Via www.inc.com

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Tags: google, google advertising, google plus, linkage, local search marketing, optimization, seo, social media marketing

Filed under Internet Marketing, Social Media, social media marketing by Rob Metras #

July 17, 2011

Common SEO Mistakes

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Think You Are Making These Common SEO Errors?

SEO is one area virtually just about anyone with a web site or blog is aware of. The reasoning behind of SEO is simple having the highest possible search engine ranking on the search engines so you end up with the first opportunity at the coveted web-site visitors. As very simple as the idea is, and at the same time very simple as the most familiar approaches of accomplishing SEO success are, a large number of website and blog owners are causing problematic mistakes which will cost them a large amount in time and energy.

Tag: You’re It

Tags are commonly misinterpreted , and maybe even forgotten about completely by beginning online marketers. It’s rather simple to leave out the most uncomplicated of website or blog developing elements when software applications or platforms do the actual making for you. When it comes to the vast majority of circumstances a website designer may have meta tags stashed inside the menu bar, and customers don’t take some time to change any of them. Considering that most of the very popular of a majority of these computer programs are WYSIWYG (What You See is What You Get), individuals accomplish constructing their internet site working with the website page window , and then don’t actually think to modify the name related to the saved computer file let alone all the main tags. Look at the topmost bar when you start building the web page. In the case when it tells you “home” you really actually are missing out on plenty of invaluable SEO juice. You should really replace your home page name associated with the internet site so that it will replicate your business or perhaps web site name, moreover that moniker must possess your primary leading level key term or phrase in it if at all practical. The very same thing happens to be valid for blogs, except they will are likely to end up being noticeably more simple mainly because you are required to choose a url for quite a number of circumstances immediately , plus title the blog. If, perhaps your blog’s front page has “home,” located at the top , or in the actual address, learn about how anyone will be able to enhance that to be much more SEO friendly.

Double Tagging

You’ll ought to tweak your homepage to echo the agency title featuring key terms and phrases , however you actually don’t need each individual web page found on your site to actually contain the similar name. You will relinquish all the increased SEO advantage of many different internet pages whenever they are more or less all exactly the same. You actually ought to additionally avoid permitting your webpages being labeled using commonly used names, for instance about, links, features etc. For instance , in the instance that you already have a web site pertaining to your Arabian horse reproduction ranch your current home page may well be labeled My Prominent Arabian Ponies , but you really want the additional web pages to represent the actual website content while utilizing SEO favorable tags during the same time. Rather than “about,” employ My best Recognized Arabian Reproduction History , rather than Horses , to introduce the stock make use of something like My Famed Arabian Stallions, Arabian Mares. Rather than for sale title the web site Arabian show ponies on the market , or something similar.

Non-Descript Calls to Action

Definitely one of the fundamental and most frequently found issues is certainly linking out to a broad word for example click here. You actually notice this practically all the time and it happens to be a beneficial motivational plan that will help get consumers to click on a link. The main complication is actually this web link isn’t web engine beneficial. Each of the hyperlinks on your site should bring in search engine juice. As opposed to labeling the entire group containing general words , put the click on this link inside the actual written text (bold in case you wish to be extra intense ) then hyperlink to a descriptive of what you desire these items to be able to visit. To illustrate: To get more information check out marketing and advertising approaches which experts claim do the job.

The Challenges with Now

Finally , subsequent to all of the laborious work , together with continually working the web site possibly the most widespread error in judgment marketers make is stopping prematurely. You exist within a “Now” culture. It’s been this way for decades , and the eagerness , and need to have just what people desire to have instantly happens to be pretty much ingrained inside ones psyche. All the same , if this entails SEO, it does take a little bit of time. You should let the crawlers to discover you, and as a result give all of your amazing hard worked pages, and articles time to reflect in the standings. Don’t expect visitors to pour to your site the afternoon when you submit it, even when you’ve done every piece right. It can take weeks, possibly even months before you see real results from your attempts.

jit 1032 gift banner Common SEO Mistakes

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Filed under Internet Marketing by DustinStruckman #

June 3, 2011

Get indexed, get ranked, get traffic

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There is no doubt that website traffic is critical to your business success. And nothing beats free traffic. Where does free traffic come from? Google and other search engines.

How do we get free traffic from Google?

The process works in a way that you have experienced many many times. You load up Google or another search engine. Type in something you’re looking for. Then you click on one of the pages that in displayed. Well, the link you clicked on just send free traffic to that website owner. So the real question is how you get that free traffic.

Most people only click results from the first couple pages. Actually, almost 100% of the free traffic goes to this first page of results. What’s even more amazing is the the first 3 links get more than 70% of the free traffic.

So to get any significant amount of free traffic from Google, you really need to be on the first page. To do that, you need to be “ranked” in Google’s Top 10 results. Which brings up..

What is SEO?

SEO means that your website is clearly about something specific, Google knows that that is and thinks others will agree and find your site useful. The formula Google uses to determine this is known only by Google. There are several factors that we do know. robmet1.rankbuild.hop.clickbank Get indexed, get ranked, get traffic

Getting indexed

Before your website can begin gaining ranking, you have to alert Google to it’s existence. This is known as being “indexed.” What this means is that Google visits your site and records information about it in their database.

Google needs to actually find your site in order to index it. Links from other sites are the easiest way to accomplish this. Since some of these site will already be indexed, Google will follow the links on their pages and find you.

A couple of great places to do this are in your Twitter or Facebook profiles. Google visits these sites many times every day. So your new link will get indexed very quickly.

Gaining ranking

After this first hurdle, you need to start gaining ranking. Google has billions of pages indexed, so just getting into their database does not mean anyone will see you.

There are three components of gaining ranking:

  • Content
  • Links
  • Activity

SEO content

This is the SEO work you do on your page. It’s critical that your page content is consistent with the keyword phrases you’re targeting. Clearly this article is about search engine optimization. One way Google figures this out is from the fact that it contains the term SEO. But also because other related words like traffic generation show up in it, as well.

The title of the page, the domain name and other pages on your site are also important. Google uses all of this content to figure out what your site is really about.

Link strategy

Next, you need to pay attention to the links to and from your site. This includes both the inbound and outbound links. It’s very important that you have more links coming in than you have going out. And the more inbound links the better.

Article spinning is a super easy way to get a bunch of inbound links. To accomplish this you start by writing an article that targets the keywords you’re after. Then create a bunch of different versions of it. Because you’re going to post a unique copy of it to lots of different websites. And the more you do the better.

Increasing your activity

And lastly, it’s seems clear that Google expects important pages to be actively updated. A page that was created 3 years ago and hasn’t been touched since won’t rank well. Google expects you to be updating your site regularly. RSS feeds are an easy way to keep your content changing.

But the best way is with active discussions on your page itself. So, obviously, you need to get people to visit your site on your own, too. Online forums are simple source of real live visitors.

What you need to do is sign up with several forums in your niche. And post their often. And link back to yourself in your signature file. This gets you inbound links. And it gets people to visit the site you link to.

Conclusion

All of the above is important. Unfortunately, rewriting your articles again and again. And creating a bunch of forum profiles. And posting your articles and comments takes a lot of time. And the bad news is that you probably won’t do it.

Fortunately, you can get rank builder software to do all the grunt work for you. So my best advice is to automate as much of this as you can. And then you’re sure to get it done. And not doing it means you will never get free traffic from Google.

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Tags: Free Traffic, internet marketing, Search Engine Optimization, seo, Traffic Generation

Filed under Internet Marketing by DustinStruckman #

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