My Toronto Gen Y friend Will Pate, co host with AmberMac of the award-winning videopodcast, Command N did an interview with Steve Paikin on the TVO Ontario television show, The Agenda with Steve Paikin.
Will posted it on his blog and I think the interview on Google and SEO was one of the best layman’s discussion of the topic I have seen and it is well worth viewing
Filed under SEO Search Engine Optimization, Video by 
When it comes to the internet, there is nobody bigger then Google in terms of searching, tools, advertising, just about everything. While Google is already the dominant search engine for individuals searching from home, they are now in the process of trying to become the dominant search engine for mobile searching as well.
In order for Google to obtain the dominance in the mobile search engine market, as they desire, they are going to have to go up against Apple, who is already a major player in the market. Google has tried to improve their position in the mobile search marketplace by purchasing AdMob and Teracent. Google is investing a lot of money in this drive to be number one in the mobile search market, but the justification is the increased ad revenues if they are successful.
Apple is also looking to improve their position in the mobile search market. With the recent acquisition of Quattro, Apple is saying to Google that they are willing to go head to head with them to compete for the growing mobile search market. Apple has a lot of ground to make up though because of the familiarity most users have with Google.
Google’s dominance in the search engine market has forced their competition to reconsider how to compete with the search engine giant. Many competing search engines are now beginning to think outside the box when it comes to dealing with the Google issue. For example, Apple and Microsoft are now considering teaming up together, with the iPhone using Microsoft’s Bing as its primary search engine. It is unknown if these discussions will eventually lead to a collaboration by these two competitors, and even if it does lead to a collaboration, the impact it will have on Google’s market share is unknown.
And with all the hype about who will get to be the search engine for the smart phone applications, the bottom line is that although Google may want to be there, with their current strong hold on the web and with the major social media sites, even if they lose in the smart phone market they will still remain a strong and active force on the web for years to come. The little steps being taken by Microsoft and Apple, may be taking a few dollars out of their pockets, but will remain relatively insignificant to the overall market.
There are numerous companies that can assist you with building traffic to your website in order to achieve larger page rankings. For assistance from one of the top companies in the business log onto seo moves at www.seomoves.com.uk.
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I think that anyone who has been close to online marketing, and especially internet marketing should know of Matt Cutts from Google. if you do not here is a good introduction.
Given the recent interest by the Federal Trade Commission I think this a timely and useful video from Matt who is in one of the great catbird seats.
Filed under Internet Marketing, Marketing, SEO Search Engine Optimization by
You may have read about and discussed many ways to optimize your website. One of the areas that has not been explored thoroughly but is extremely beneficial in getting you the desired ranking is using sitemaps.
As the name suggests, a sitemap is the map of your site. In a single page, you show your entire site, the links, the pages, sections etc. This is a wonderful tool that helps a visitor navigate your site. Having a sitemap that is constantly updated to show what is new in your site is good.
Sitemaps have the added advantage that they can help you communicate with search engines. You can use the sitemap to tell the search engine which parts of your site to crawl and index.
Sitemaps have been used since a long time for web design. Now since search engines pay attention to sitemaps, they have become important for SEO. If you want to use sitemaps, you need to remember that though MSN and Yahoo! Used the standard sitemap, google uses the xml format. So if you want to use sitemaps you need one for google spiders and one for the humans. One important thing is that Google has stated that it will never penalize websites for using sitemaps.
The benefits of using a sitemap Easier navigation Better visibility for search engines leading for faster indexing Sitemaps help in your website optimization since broken links can be repaired and orphaned pages reached. If you update a page, or have linked a new page, site map will help you immensely both with human visitors who can immediately read your fresh content and search engine spiders that sense and index your page. Better indexing and classification of site content How to get a site map This is simple. You first need to generate it and then submit it to the search engine. There are tools to help you. You could download and install a sitemap generator. Google has one. If you are a technical person or have technical help it is simple. Otherwise, you could get online sitmap generator tools, that will walk you through the process.
Once you have created or generated your sitemap, you need to notify google about it. If you have a Google account, add your site to the Google Sitemap account. If you do not have a google account, you need to get one. Google then verifies you as the legitimate owner of your site and this adds to your indexing.
As of now, Yahoo! and MSN do not support XML sitemaps, but knowing the popularity of Google search engine it is expected that they will soon support this format. Yahoo does offer webmasters a way to submit a text file of urls, which may be considered a basic version site map. MSN does not. However, this is a powerful tool and since Google does dominate the search engine niche, both of these search engines will soon start supporting this tool.
So get yourself a sitemap to optimize your website both for your visitors and for the search engines. It is great SEO.
For search engine optimization services in Bournemouth visit search engine optimization Bournemouth
Filed under Article Writing & Marketing, SEO Search Engine Optimization, analytics by
- Image via CrunchBase
SEO is essentially a constantly evolving study of what factors the search engines take into account when they ‘rank’ you in their natural search listings. ‘Natural’ search listings are the main lists of results that come up when you search for something. They’re in addition to the PPC lists. The PPC (paid) entries tend to feature at the top and right side of the page. All the others are ‘naturally’ listed from the Search Engine’s index. Search Engines use algorithms to determine a website’s relevancy and importance. This is how they decide on which order to place them in.
Naturally our target is the top of the first page! We’re unlikely to get noticed if we’re number 8 on the tenth page! We can’t know for sure about all the criteria Google and the like use to rank us. They keep it a closely guarded secret!
Because of this, much technical expertise has developed around the subject. On the one side you have SE’s like Google deliberately filing technology patents in many different areas. This makes determining their ratings methods more complex. Then to challenge that on the other hand is a growing SEO (optimisation) sector. Optimisation specialists test, quantify and evaluate a myriad of indicators that affect a site’s ratings.
Both ‘off page’ and ‘on page’ optimisation is dealt with. There are also ‘off-web’ factors such as demographic and geographic information – but we have no control over this area. (We will cover off page optimisation in a separate article.)
Search Engine Optimisation ‘On-Page’
On-Page SEO is all about changes you can make directly to a site to make it more Search Engine ‘friendly’. It involves ‘correctly’ configuring your website. For example: Internal-linking, using H1 & H2 header tags, seeding keywords at the correct density (and in appropriate places,) and to some lesser degree, using meta-tags.
That might sound like gobbledy-gook, but don’t be alarmed! Actually, though on page work is straightforward it probably accounts for little. In fact, it is widely believed that it has very little effect at all anymore. Search Engines used to credit on page factors in the past. That’s not how it is now though.
If a site has a lot of in-bound back-links though, on-page factors can still be beneficial. If that’s the case, internal linking and a certain amount of on-page fine-tuning can reap rewards.
A Few Handy Pointers… Don’t try hugely listed phrases and keywords in your early attempts at Search Engine Optimisation. For instance, if you typed into a Search Engine the term Car insurance, seventy million results would be listed for the UK alone. That’s a huge number to pitch yourself against.
But… When car insurance is prefixed with ‘Southampton’, it becomes a less intolerable three hundred thousand. (Only useful of course if these words describe my business.) This still seems quite a large amount, but it’s actually not in search terms.
I would have a far better chance of getting ranked for that phrase quickly than I would for just ‘car insurance’. In actual fact, it takes very deep pockets to get a premier listing for a term like ‘car insurance’. I’d be up against massive multi-nationals! Which is really not a good idea.
It’s far better to choose phrases that are more specific to our offering. In SEO terms, they’re referred to as Long Tail Searches, as they include several relevant words. It depends on your competition, but long-tail searches can be up to 6 or 7 words. They’re usually around three or four.
We like to start Search Engine Optimisation using terms that yield less than 500K. However, if the websites at the top of the listings aren’t well optimised, we may stretch to a higher count. We’ll automatically move up the ratings for the more popular search terms as we gain more back-links. Assuming everything goes to plan, we’ll hit the popular phrases in three to twelve months. This is a nicely targeted approach. We’re looking for people who want to buy, so we use terms with a commercial intention!
Back Links should be shared between several web pages on your site and not just restricted to the Homepage. We call this ‘deep-linking’ – and Google in particular likes this. Try back-linking product group pages. They very frequently link up to a range of sub-pages, so driving appropriate terms to them can be very worthwhile. Thus – don’t restrict the back links to just one page. The managing and listing of individual sub-pages is receiving growing attention from the major Search Engines.
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