Keyword Research is your best SEO tool
Keyword Research is the basis for a good foundation in both SEO and PPC Management. There is much written on techniques but I would like to deal with some ideas for you that are easily done and will improve your results.
Keyword Research Tips for SEO & PPC
- Use the free keyword research tools like Google’s free Keyword Tool. Other tools include WordTracker. Google;s Search based Keyword Research tool, Wordstream .
- Use the Google Wonder Wheel to get derivatives and variations on that keyword tool.
- Look at your own keywords and type your competitors name(s) into the tool also. Think laterally and find long-tailed keywords. Start with a large list and pare it down.
- Ask this question. If your ideal customer was searching for your product or service what might they search under?
- A useful tool is Google Suggest. When you type your keyword into the seach box it will also give you a list of other keywords that you can use in your keyword research.
Paid Keyword Research Tools
- You can also use paid tools for Keyword Research if you wish. I use several well-tested tools. Market Samurai and Keyword Elite 2.0
Remember also doing your research you will also find negative keywords that you can deploy in your PPC campaigns to avoid wasting resources and ad spend. If you are searching for more on this topic I found Lisa Barone’s article at Search Engine Guide on Keyword Research very helpful.
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Diversification of traffic on the web for your business is important.
No this is not about Jim Cramer of Mad Money on CNBC and his “Are You Diversified” segment but there are parallels to the investing world and the current web world for your business or practice.
The concept of not having all your resources invested in one stock or type of security is a wise one in that it always helps you to answer the question. What happens if things go wrong?
Lets look at where our traffic is coming from for our business. Is it all from Google or Yahoo. Does it come from social network sites like Facebook or Twitter or does it just come directly from our individuals users without a reference via search.
The best methods to ensure your visibility and diversify your traffic is to make sure you have referrals coming from a diversified group of sources . The second is to optimize all of your content similarily wherever it is coming from. According to ComScore in the United States You Tube is the second most popular search engine after Google. Facebook is growing faster than any other social location and across a wider demographic selection. SocialNetworking sites both on computer and mobile sites are the fastest growing category.
Are you using a variety of sites to get your message through and does your central hub site link-out to your presence on the various social networking sites. By using your server logs and analytic software such as Google Analytics you can see where your traffic is coming from. Make sure you are getting your share and make sure you have keyword rich links to support your main site from your social sites.
A few other ideas:
Social Network Traffic to Retail Grows – We’ve seen the trend for a long time: social networks are sending more and more downstream traffic to retail sites. …
Get Targeted Website Traffic – If anyone has ever had a problem effectively using search engine optimization (SEO) to increase web site traffic and revenue, you may want to visit.
DEFCON 17 – So there I was…. No really, I went to DEFCON 17. This is a slight departure from the normal Pulse Review fare, but one I expect you, gentle reader, will still find interesting. DEFCON is a conference held in Las Vegas on a yearly basis …
Filed under SEO Search Engine Optimization, Traffic Tools, analytics, blogging, social media marketing by
My Toronto Gen Y friend Will Pate, co host with AmberMac of the award-winning videopodcast, Command N did an interview with Steve Paikin on the TVO Ontario television show, The Agenda with Steve Paikin.
Will posted it on his blog and I think the interview on Google and SEO was one of the best layman’s discussion of the topic I have seen and it is well worth viewing
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When it comes to the internet, there is nobody bigger then Google in terms of searching, tools, advertising, just about everything. While Google is already the dominant search engine for individuals searching from home, they are now in the process of trying to become the dominant search engine for mobile searching as well.
In order for Google to obtain the dominance in the mobile search engine market, as they desire, they are going to have to go up against Apple, who is already a major player in the market. Google has tried to improve their position in the mobile search marketplace by purchasing AdMob and Teracent. Google is investing a lot of money in this drive to be number one in the mobile search market, but the justification is the increased ad revenues if they are successful.
Apple is also looking to improve their position in the mobile search market. With the recent acquisition of Quattro, Apple is saying to Google that they are willing to go head to head with them to compete for the growing mobile search market. Apple has a lot of ground to make up though because of the familiarity most users have with Google.
Google’s dominance in the search engine market has forced their competition to reconsider how to compete with the search engine giant. Many competing search engines are now beginning to think outside the box when it comes to dealing with the Google issue. For example, Apple and Microsoft are now considering teaming up together, with the iPhone using Microsoft’s Bing as its primary search engine. It is unknown if these discussions will eventually lead to a collaboration by these two competitors, and even if it does lead to a collaboration, the impact it will have on Google’s market share is unknown.
And with all the hype about who will get to be the search engine for the smart phone applications, the bottom line is that although Google may want to be there, with their current strong hold on the web and with the major social media sites, even if they lose in the smart phone market they will still remain a strong and active force on the web for years to come. The little steps being taken by Microsoft and Apple, may be taking a few dollars out of their pockets, but will remain relatively insignificant to the overall market.
There are numerous companies that can assist you with building traffic to your website in order to achieve larger page rankings. For assistance from one of the top companies in the business log onto seo moves at www.seomoves.com.uk.
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I think that anyone who has been close to online marketing, and especially internet marketing should know of Matt Cutts from Google. if you do not here is a good introduction.
Given the recent interest by the Federal Trade Commission I think this a timely and useful video from Matt who is in one of the great catbird seats.
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