Via Scoop.it – Local Search Marketing Ideas
The blog of veteran Hamilton based SEO search engine optimization specialist Jim Rudnick, a specialist with Local and National SEO search programs…
Via www.canuckseo.com
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Via Scoop.it – Local Search Marketing Ideas
How to get started in using Google Plus for promoting your business.
Via storify.com
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Via Scoop.it – Local Search Marketing Ideas
Here is the list of local search experts that have decided that the traditional Social and Local SEO of old is not enough anymore and are beginning to embrace Google+. I encourage you to join them and realize that in social, seo, and local, the only thing that is constant is change.
Via niftymarketing.com
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I came across Social Media Marketing expert Peter Shankman’s post below on his blog at P.S. and thought it was very worthwhile for any marketer who is having a tough time trying to decide what they will charge for a job. I commend this article to you as well as any of Peter’s books like Customer Service: New Rules for a Social Media World (Que Biz-Tech)
Social Media marketing How to Get Paid What You’re Worth
“by Peter Shankman
One of my biggest problems is figuring out how much to charge, whether it be for speaking, consulting, or any of my services. I suspect a lot of us have that problem.
We don’t want to overcharge, lest we don’t get the client/gig/project, but then, we don’t want to undercharge, hating ourselves while we’re doing it, knowing that the client would have easily paid more. I used to err on the side of undercharging, and I hated myself for it. I still do, sometimes.
It’s frustrating. I’ve seen it happen out of business situations, as well – Paying six dollars for that trinket in Thailand, knowing that I probably could have negotiated my way down to four. It’s really a pain in the ass, huh?
So how do you make sure to get the right price, whether you’re selling your services, or buying a trinket in some exotic foreign land?
Here are my suggestions for making sure you get paid (or pay) what you’re (it’s) worth:
1) First and foremost: You can always come down in price. You can NEVER go up. If the client wants you, they’ll counter with their offer. In many cultures, the first offer is the opening to let you know that they’re interested – If you accept it, you’re looked way, way down upon. You can always come down from your initial price quote – but I don’t remember the last time you could go up: “OK, We accept your $15,000 keynote fee.” “Yeah, well, I’d now like to charge you $20,000.” Not gonna happen. You can always come down. You can never go back up.
2) How much is your time worth? I’m not going to get into my rant of a few months ago as to why free is not the same as being taken advantage of, but I’ll just say this: How much is your time worth? Sit down and figure it out. Come up with your budget, and if you want to find out how much your time is worth, simply divide your budget by the number of hours you want to work. That’s your starting/break-even point. From then, simply figure out how much more you want to make to decide your profit-level. This takes constant re-jiggering, and changes client by client. But it’s a good start. More…. at P.S”
Social Media Marketing Guru Peter Shankman’s Books
Check out all of Peter’s Books
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Well I have got to the end of this challenge and posted 30 posts in 30 days. What a wonderful way to motivate us to write hopefully interesting posts and work in a community of writers and professionals that care and share.
I hope to continue every other day with this blog and post useful ideas and content to my readers . I thank both Dr Jeanette Cates and Connie Ragen Green for encouraging me and 240 or so others to participate in this modified skinner box experiment. I will not push the handle to get my emotional reward for completion but I will remember the habits that these two educators and mentors have instilled.
I am interested in my readers and their thoughts on the topics I have covered over the last thirty days. What topics interest you and which ones would you like to see more of? Leave a comment or suggestion and I will follow your desires, provided they are awful and decent.):
I note that a lot of the participants also exceeded the targets and I congratulate them for it. I have learned through this that simple act of having a writing ritual has help me with the organization and direction of my business which is helping small businesses and professionals get their message out and grow their business.Practice does make perfect and all marketers can always use more practice.
Listening is also as important as writing to a marketer, by doing your basic research and finding useful information that can help others we will grow ourselves and our businesses while having fun along the way.
I do hope that we can continue to connect with the MOM group and be of assistance to others going forward
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