If you want to increase your visibility, build your brand and help people to understand your subject or passion you can write a book.

I went to my first book launch party last night for a first-time author, my friend  AmberMac whose book which I have talked about in this blog . It was a pleasant affair with friends, family,colleagues and media personalities present. The book PowerFriending was being released yesterday in the United States and is an imprint of Portfolio Books, a division of Penguin Press.

There were several authors there including Rahaf Harfoush, author of Yes We Did An Inside Look at How Social Media Built the Obama Brand and Jeremy Gutsche of TrendHunter.com Exploiting Chaos 150 Ways to Spark Innovation During Times of Change. Rahaf had flown in from Geneva. The key point having read these books is that they all shared some information that provides value in the reader’s eye, they were timely, and were pertinent to my interests and were good reads.

Authors will tell you they do not make many dollars writing books. They use them to share and promote their expertise and content. This assists any author in building a tangible hook, to establish immediate credibilty and create further interest in their brand. Interestingly enough the three authors I have mentioned are all top keynote speakers for conferences,conventions and the like and are represented by the global speakers bureau The Lavin Agency. All of these authors are also engaging and are appreciated by their audiences.

They all have  day jobs and these speaking engagements help to make them more visible across many more markets and locations . If you have an expertise and have a publisher this is one of the fastest ways to promote your brand. Are you doing it?

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