February 26, 2010

PPC Management- Avoid Mistakes and Profit

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PPC Management requires you to be on top of your game. When you make mistakes you may not achieve the conversion results and end up wasting money.

Here are some ideas to avoid the mistakes

1. Not doing good keyword research. Good keyword research using free tools like Wordtracker, Wordstream or Google’s own Keyword Tool will provide you the right words to target. See what successful and long standing advertisers are doing and emulate their keywords that should be in Line1,Line2, and Line 3 of the ads.

2. Having a slew of keywords,Organize your keywords into ad groups of one per keyword, with the three variations broad,phrase and exact. Have (2) separate ads in each grouping. This will give you the maximum granularity to discover the winners and improve your ads.

3. Lackluster Ads. Write compelling ads that are not about your business or product but about the exact item the searcher is looking for. For example:
{Pilgrim’s Pride Turkeys}
{ Pilgrims Have the Best Birds}
{PilgrimsPride.com}
is an bad example where the ad
{Premium Turkey at Discount Prices}
{Succulent Turkey for Your Family}
{ premiumturkey.com }
would be better as it addresses the solution that the consumer is looking for.

4. Experiment with Variations of the Ad in each ad group with small changes. Perhaps add a? mark at the end of the First Line.

5. Deliver what you promise in the ad by matching it with the copy on the landing page you are sending it to. Make it easy for the consumer to buy from you by providing clear navigation. Do not send them to a general information page when they are looking for a specific item,. When you deliver what you promise your quality score should be optimal, improving your position and lowering your costs while you are meeting the searchers needs.

6. One Campaign for all. Split your campaigns into search campaigns and Content Network Campaigns. They behave differently and reach different targets. Maximize your effectiveness by crafting different messages for each network and testing the results.

7. No Negative Keywords.Use negative words to weed out and refine your campaign to buyers. For example in these examples the word Free, Chicken,Fowl,Pheasant,Recipes,Gravy, or the country of Turkey which might come up may qualify the buyers you want versus general interest.

8. Test,test and Test. Always be Testing your copy,offers, fonts,colors and positioning. Be aware of your conversion metrics. Free tools such as Adwords conversion testing or Google Analytics and Website Optimizer make it relatively easy to use.

These are just a few tips you can use to save you time, money, and give you the best bang for your Adwords dollars. Pay Per Click is a dynamic advertising tool so you cannot afford to stop learning in the world of Pay Per Click marketing.

Avoiding mistakes is the key to better PPC campaign management. I advise you to constantly be aware of your buyers view.and would invite you to continue learning cool tips and better techniques for your Adwords management tasks and constantly be learning about PPC Management Strategies to keep you at the top of your game.

August 17, 2009

Driving More Traffic to Your Clickbank Promotion – Pay Per Click or SEO?

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by Kent Simpson

Pay per click and search engine optimization are two different categories falling into the huge topic of traffic generation. For your traffic generation campaign, you may choose to use them together or they can work separately.

Many marketers pay for traffic by way of pay per click. Others achieve natural listings in the search engines, often called “organic” traffic. Most of them do one or the other.

By optimizing your website you can get in the natural listings. There are various things you can do on the site itself to help the search engines determine what your site is about. You can also target desired search terms to increase your chances of ranking for these terms in the search engines. You’ll need to understand how to do keyword research, and how to write search engine optimized articles in order to take advantage of SEO. It is also important to gain back links to your website so you will rank more highly.

Using pay per click, you will be paying for advertising your website. This involves writing a small text ad. When someone clicks on your ad they are directed to your website and you pay a certain amount for that click. The amount you pay depends on the niche you are targeting and your quality score. You will need to have a high quality landing page or website to achieve a good quality score. Many people favor pay per click because they feel it gives them more control. Plus, you can easily achieve top rankings if you have a good quality score and are willing to pay.

When you combine both the natural listings and paid listings methods, it can be even more powerful. You just need to decide which is right for you. If you have more time than money, then the natural listings is the way to go. If you have some money to invest in advertising, then pay per click traffic is certainly worth a try. At some point you may want to utilize both methods.

Pay per click and search engine optimization can be great ways to get more traffic to your ClickBank offers. Once you have more traffic, you’ll likely make more sales than ever before. Educate yourself on this as much as possible so you can put these steps into action to get massive amounts of traffic to your ClickBank promotions.

About the Author:

Kent Simpson has sold Clickbank products over a number of years and has prepared a free Clickbank 7-day E-course, showing you how to make money with Clickbank. If you hurry, you can get your copy by visiting his Making Money With Clickbank product review site.

Filed under Article Writing & Marketing by Robert Dinsmore

June 22, 2009

Speed PPC Sale- Explode Your Profits Carefully

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Starts: Midnight, Monday 22 June 2009 EST
Ends: Midnight, Thursday 25 June 2009 EST

Over at SpeedPPC, they’re celebrating the end of their Aussie financial year with a massive sale for 3 days only.

With a huge

SpeedPPC Affiliate Pro

, you’ll save almost $200 off the normal price. You can use your savings to kick off your PPC campaigns or splurge it…

To sweeten the deal even more, the first 50 people will get hold of a new bonus that’s being offered for the very first time - SpeedPPC’s Wordpress Dynamic Landing Page plug-in.

This exclusive plug-in enables you to dynamically target your WordPress landing pages using various page templates. You can also perfect your targeting using multiple dynamic values in your URL and page content – all this with just a single installation of Wordpress!

Whether you’re affiliate marketing or not, you can dominate the market with the SpeedPPC Affiliate Pro suite that includes the incredible SpeedPPC campaign builder, the Affiliate Datafeed Software, and added extras to get you launching high quality PPC campaigns within minutes.

If you’re struggling with any of these, then check SpeedPPC out now:

- High costs blocking your profits?
- Too much time wasted on setting up campaigns?
- Click through rates too low?
- Conversions too few and far between?
- Quality score choking your ad impressions?
- Minimum bids set too high?
- Tracking profitable keywords virtually impossible?

You’re automatically protected with a 30-day money back guarantee, so you can try SpeedPPC with your own campaigns at no risk whatsoever.

Get it now before the 40% off sale ends at midnight, Thursday 25 June EST.

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Tags: affiliate marketing, google, Landing page, Marketing, pay per click, Quality Score

Filed under PPC-Pay Per Click Ideas, PPC-Pay Per Click Management, Traffic Tools, affiliate marketing, analytics by robmet

May 18, 2009

Glenn Livingston- An Adwords Shrink- Get His Free Stuff

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17 FREE AdWords Cheat Sheets, Videos, and MP3s

Pay per click is undoubtedly THE advertising breakthrough of the 21st century. For the first time in history, you only show your ad to people already interested in what you’ve got to offer, … and you only pay when they visit your “store” But because the search engines charge advertisers less money for truly relevant ads which get plenty of clicks (and add a penalty to all the others), … it’s also the first time in history that managing a single ad campaign has become a full time job! You see, increasing competition, costs, and quality requirements imposed by the search engines make it VERY difficult for most people to get maximum profit from PPC

Glenn Livingston Ph.D

Glenn Livingston is one of the most highly respected AdWords marketers in the United States. More importantly, he runs a large AdWords management agency and has seen literally hundreds of PPC accounts, so he really knows what works from a “dollars in vs. dollars out” vantage point. (Compare that to a lot of the self proclaimed gurus out there “talking theory”)

17 FREE AdWords Cheat Sheets, Videos, and MP3s

Glenn also actually has very strong business background consulting for dozens of companies like AT&T, Lipton, Novartis, Whirlpool, and many, many more. And, also unlike many of the gurus you may have followed, Glenn’s successfully built 17 of his own AdWords projects in markets having NOTHING TO DO with internet marketing. And he’s endorsed by the authors of BOTH major AdWords books, Perry Marshall and Howie Jacobsen. But the best thing is, Glenn’s marketing philosophy is to deliver real value BEFORE he asks for the sale. Which means he’s put a tremendous amount of blood, sweat, and tears into creating these Adwords Cheat Sheets, Videos, and MP3s.

So you really WILL get critically important AdWords insights about:

- Overcoming PPC Overwhelm –> Maximum Results in Minimum Time
-Sending Your Quality Score Demons Where They Belong
- Selecting Your Single Most Important Keyword
-Attracting Hyper-Responsive AdWords Visitors
-Optimizing the Content Network (the largest network in the world)
- Rolling Out to MSN, Yahoo, and Other PPC Engines
-Finding Your Single Most Important Competitor And much, much more.

I can’t recommend this highly enough … it’s one of the truly FREE resources on the internet that really does deliver value. Please click here now and grab yours now:

17 FREE AdWords Cheat Sheets, Videos, and MP3s