Imagine if the visitor to your website came, looked and left without taking advantage of what you have to offer.
I am sure there are many marketers out there who have experienced this but have not had an answer and wondered what made the visitor leave, and what could they do to have a second kick at the can .
A smart marketer would never bring a visitor to a sales page directly. He or she would always have an opt-in page where they would capture the name and address of the person and then add a series of messages to an autoresponder series that would deliver email messages to the person on a predetermined schedule.
I use Aweber for this task but there are a variety of services such as 1Shopping Cart,Get Response and Mail Chimp. The autoresponder allows you to send relavent messages to your prospect who has showed up and opted in to your list. Then your messages can be crafted to let the prospect know who you are and a little more about you as well as allowing you to provide more value to them.
If your prospect then did not buy you could continue mailing in your series and engage them in your process. If they got to the shopping cart but abandoned you could track this if you were using a free analytics program like Google Analytics by placing tracking cookies at various steps in the process. This has been enhanced by a new twist that Adwords has introduced for those that are using PPC in driving traffic to their optins and sales pages. The twist is called Remarketing and in a nutshell the system remembers those that
are in various parts of your sales funnel and serves them another one of your ads, specifically targeted to their action or inaction . In my next post I will continue on how this is done and what the results can be.
Filed under Marketing, PPC-Pay Per Click Ideas by 
PPC Loophole-Speed PPC V4
SpeedPPC V4 brings with it lots of new cutting edge features that will lift the game for those who use it. It is the upgrade to Speed PPC V3 which we have reviewed on this blog before.
These advancements include:
Interface
* All the new features mean a shiny new interface, with customizable toolbars and improved data entry fields making it faster and easier to enter your campaign information.
* Work efficiently following a streamlined workflow – through the logically ordered tabs dedicated to each step of the campaign process.
* Manage your campaigns better with the Campaign Explorer, a Windows Explorer-type window that allows you to create, delete, refresh and rename campaign shortcuts and folders to arrange your campaigns in. Create a folder of campaign shortcuts per affiliate program or client.
* Never lose a campaign by accident with our new automatic “save on close” feature
* Save time exporting your SpeedPPC campaigns and set your output to automatically export after building
* Organize your files more efficiently by setting your default file paths that you like to save your keyword lists, ads or campaigns in. Store them all in one folder or save them separately, eg. Expansion lists in one folder, campaigns in another.
* Lots of interface improvements to allow for better workflow and ease of use.
Campaign Building
* Completely rewritten campaign building allows for 300% faster build times.
* Find more customers that are ready to buy by generating even more long tail search terms, combining up to 4 keywords lists. Building on the version 3.0 single and dual core campaign types, you’ll now see “Multi Core” campaigns allowing you to add up to 3 expansion lists that can be mixed with your main seed keywords (4 total keyword lists).
* Target domain-based search queries with added flexibility to the Domain campaign type, giving you the option to set the country codes (eg. Co.uk) and top-level domains that you want to include (eg. .org, .net).
* Enter your seed keywords as normal, with a more streamlined menu to save, clean and delete keywords.
* Decide on the long tail search terms you want to build through the dedicated expansion keyword library (in addition to your expansion keyword viewing box). Enter 1-3 expansion keyword lists and order them for mixing with your seed keyword list in any combination.
* Keyword mixing capabilities have been expanded, enabling you to mix keywords in list order and every variation. Don’t Mix Pair now allows for an additional expansion list that you can reference with SpeedPPC tokens for greater targeting ability. An additional mix type has been added called “Mix & Pair” allowing you to mix 2 keyword lists, while matching with another list to get the best of both worlds.
* Cut your campaign costs by adding negative keywords through the dedicated negative keywords output for Google AdWords, with the ability to specify negative match types.
* Improve the quality of your traffic by using the dedicated negative keyword match types with campaign and ad group level options (AdWords Editor only).
* In addition to the traditional MSN bid fields, MSN adCenter Desktop now has a dedicated section for keyword bids to match the new dedicated output file.
* A dedicated output has now been added for Content Network campaigns, based on both keywords and image ads.
* Custom output fields have been consolidated on the bids tab so they can be easily referenced in the one place. Simply choose your custom search engine, then enter your bids, etc.
* Dedicated functionality for Content Network advertisers, giving you the power to create ad groups intuitively on keyword themes and target ads at each themed ad group.
* Enjoy more flexibility in your ad group creation with expanded grouping choices including:
* Creating ad groups based on 1-3 expansion lists
* Segmenting ad groups based on keyword themes. Just feed in a list of keywords and it will instantly auto-theme them for you.
* Create multiple keyword ad groups, under the same campaign
* Get a visual on all your auto-generated ad groups with the new Ad Group Builder, allowing you to view all the targeted ad groups created and the keywords in each.
* Make quick re-arrangements using the “drag and drop” feature to drag keywords from one ad group and drop them into other ad groups.
* Quick options to add and remove ad groups from the Ad Group viewing window.
* Easily change your ad grouping and re-build your ad groups at the press of a button.
Image Ads
* Expand your reach on the Content Network with SpeedPPC’s brand new Image Ad feature
* Save time setting up your text ads by storing and retrieving complete sets of ads under both Standard and Advanced Ad builders
* The URL separator for your ads has been handily relocated to the standard ads tab, so you can control how the keywords in your ad URLs are best displayed for maximum click throughs
* Need a fresh slate? Start from fresh and clear all your ads with the click of a button.
Landing Pages and URLs
* Improve your tracking by building unique keyword URLs in the new dedicated landing page tab
* Click a button and SpeedPPC will check your URL is valid, so there are no nasty surprises after you launch your campaign.
* Improve your quality score and let SpeedPPC check your landing page for keyword relevancy before launching your campaigns.
* Improved landing page software to allow for updating existing databases by adding new records, deleting old records, or completely overwriting.
Dynamic Insertion Tokens
* We’ve added new token functionality to SpeedPPC’s unique set of dynamic insertion variables:
* Insert more relevant keywords into your ads and landing pages with additional tokens {expansion2} and {expansion3} for multiple expansion lists.
* Tracking ID tokens can be set uniquely for each match type of a keyword – track your keywords plus the match types that are performing best.
* Set two new tracking ID tokens to generate uniquely for each ad and/or ad group for even more tracking capability.
Improved Outputs
* A new dedicated output tab has now been set aside for faster uploading into Bing/MSN using the free adCenter Desktop tool.
* Quickly check your Google AdWords output prior to importing into AdWords Editor, with new headings for easy reference on each data field.
* 2 new dedicated outputs have been added for Google AdWords, streamlining your ability to upload image ad campaigns on the Content Network.
* Get a headstart on your own dynamic landing page template with an output added for simple landing page code. Use the quick copy function to insert the exact codes to dynamically generate the triggered keywords into your landing page content.
* Use the new Output toolbar to quickly build your campaigns, export multiple search engine files at once (in Excel and CSV), and open the output folder to view all your output files at once.
Speed PPC V4
Discover also the new WordPress Plugin to allow for dynamic linking using the Speed PPC patent pending tokens.
No surprise to me about the latest Google slap on Adwords sites. The issue is improved user experience as it usually is from Google. If your QS is bad and you do not add immediate value to the reader more than just a flog with affiliate links, it comes to reason that you will not be rewarded. But enough of my comments. I have attached links below from several people in the know that I follow on anything PPC or Google and they have much more wisdom than I.
Here is a link to Perry Marshall’s comments on his blog.. Perry Marshall is the author of The Definitive Guide to Adwords which he co-authored with Bryan Todd.
Definitive Gauide To Adwords
Perry quotes from Dr Glenn Livingston who besides being one of the true scientists on response and Pay Per Click
Advertising is also President of Rocket Clicks.com
Glenn Livingston PhD.
Glenn and his wife Sharon are both behavioural scientists and are well worth getting to know or follow.Indeed they provide a plethora of valuable free content for their followers Free Adwords Training
Alex Goad of NetFrontier Marketing (GoogleConquest and many others) went further than Perry’s post did, although Perry’s comments are very important reading. He did a live interview with Glenn and posted it, with other information, on his blog at Glenn Livingston Interview with Alex Goad.
I would be interested in your comments on this issue if it has affected your PayPerClick affiliiate sales.
Pay Per Click Management
I just came across a post by one of the leading thinkers in the Analytic World, Avinash Kaushik. The post was on his blog Occam’s Razor and is an excellent summary one should focus on for PPC and Organic Search ROI improvement.
ppc-sem-analytics-5-actionable-tips-improve-roi
Avinash is well worth listening to and adding to your feed readerGet OccamsRazor. He takes the complex and distills it down to the simple. He is also a pretty funny guy in his writings on some subjects that could induce sleep in the weak.
He is also author of the best selling book Web Analytics: An Hour A Day from which all his profits are donated to the charities Smile Train and Médecins Sans Frontières (Doctors Without Borders).
Filed under analytics, Internet Marketing, PPC-Pay Per Click Ideas, Web Conversion Testing by
Pay per click is undoubtedly THE advertising breakthrough of the 21st century. For the first time in history, you only show your ad to people already interested in what you’ve got to offer, … and you only pay when they visit your “store” But because the search engines charge advertisers less money for truly relevant ads which get plenty of clicks (and add a penalty to all the others), … it’s also the first time in history that managing a single ad campaign has become a full time job! You see, increasing competition, costs, and quality requirements imposed by the search engines make it VERY difficult for most people to get maximum profit from PPC
Glenn Livingston is one of the most highly respected AdWords marketers in the United States. More importantly, he runs a large AdWords management agency and has seen literally hundreds of PPC accounts, so he really knows what works from a “dollars in vs. dollars out” vantage point. (Compare that to a lot of the self proclaimed gurus out there “talking theory”)
Glenn also actually has very strong business background consulting for dozens of companies like AT&T, Lipton, Novartis, Whirlpool, and many, many more. And, also unlike many of the gurus you may have followed, Glenn’s successfully built 17 of his own AdWords projects in markets having NOTHING TO DO with internet marketing. And he’s endorsed by the authors of BOTH major AdWords books, Perry Marshall and Howie Jacobsen. But the best thing is, Glenn’s marketing philosophy is to deliver real value BEFORE he asks for the sale. Which means he’s put a tremendous amount of blood, sweat, and tears into creating these Adwords Cheat Sheets, Videos, and MP3s.
So you really WILL get critically important AdWords insights about:
- Overcoming PPC Overwhelm –> Maximum Results in Minimum Time
-Sending Your Quality Score Demons Where They Belong
- Selecting Your Single Most Important Keyword
-Attracting Hyper-Responsive AdWords Visitors
-Optimizing the Content Network (the largest network in the world)
- Rolling Out to MSN, Yahoo, and Other PPC Engines
-Finding Your Single Most Important Competitor And much, much more.
I can’t recommend this highly enough … it’s one of the truly FREE resources on the internet that really does deliver value. Please click here now and grab yours now:
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