The Ultimate PPC Management Tool
One of the biggest problems for PPC users is the time and manual labour involved in setting up campaigns with thousands of groups and keywords. Internet marketing specialists always use a PPC Management tool to save time and money.
Some are keyword Research tools, some formatters, landing page auto generators or plain and simple automation tools. When I started PPC there were practically no tools available at save a few Excel macros that would help speed up putting “quotes” and [brackets] around my keywords. Others provide miss-spellings and add suffix or prefixes to keywords in order to allow you to test beyond your imagination.
Most of these automation assistants did a specific task but none did a complete job, requiring you to use multiple tools to get your manual work done quicker. That is until a young Australian, named Jay Stockwell introduced Speed PPC to the market in 2007. It was the Swiss army knife of PPC (Pay Per Click) Management tools. From his base on the east coast of Queensland in Brisbane he and marketing partner Allen Gardyne brought a time saving ppc management tool to the market which provided the ability to input keywords,select groupings, place add copy for the ads and do it all and more in mere minutes, for work that was taking many hours to complete.
Speed PPC v4.5 as a PPC Management Tool
The three year old .Net software is Windows-based and has been updated with changes since its inception. As market needs changed it would adapt and now can be used for Google Adwords, Microsoft adCenter and Yahoo campaigns. It also integrated with a number of other newer ppc operators like 7 Search,Ask,Miva and Looksmart . The current Version 4.5 also provides supports for PPV (PayPerView) Networks like LeadImpact/Zango, AdOn and Media Traffic which have grown in the last two years.
A user can also customize the software layouts to other specific needs without new versions being released, just through configuration changes. This feature allows a great deal of flexibility in a rapidly changing environment.
Speed PPC V4.5
I have used the Speed PPC PPC Management Tool for over 2 years and have found it a godsend. You gain great time leverage from it and it allows for rapid deployment in mere minutes. When you are planning campaigns with locations based ads, or product-based ads you will find the collection of over 400 keyword modifier lists such as state,country,city listings. This is located in the Campaign builder module and once these lists are loaded they are available for your use in any campaign. For example if you were looking to place location specific ads for” DUI attorney” in every city of a US, it would be a few keystrokes to add these modifiers.
A PPC Management Tool for Speed and Conversion
Speed PPCV4.5 comes in 4 basic parts. The Campaign Builder is the core which allows you to import keywords,ad groups,ad copy,bid pricing and the url’s both display and actual url combination. It allows for the use of dynamic keywords, based on a seed keyword and a variety of expansion keywords. The second part are Landing Page Templates for your offers that allow for Dynamic Text Insertions which will provide the user what they are looking for, improve your quality score and conversion results. The third part is Affiliate Data Feed Software which allows you to create a dynamic user experience through the use of affiliate supplied database files. With the aid of this software, you’ll be able to use data directly from your affiliate datafeed files to build specific campaigns and create matching landing pages. A fourth module gives you a WordPress Dynamic Keyword Insertion Tool and Landing Page Creator, through PHP, which allows you to use datafeeds on a WordPress blog platform with similar ease. All help lower your bid prices and improve your quality score.
Below find a video on the Speed PPC 4.5 PPC Management Tool.
You never feel left alone with this tool as regular trainings are done as Webinars. In addition here is a library of training tools and over 25 videos that will take you from beginner to Adwords Wizard in short order. It is detailed and step-by-step, holding your hand through each art of planning,building and executing a PPC Campaign. If I were an educator this might be an MBA in Adwords education in a box. It contained all I needed to get a good understanding of the mechanics and fundamentals of PPC Management Tools.
Its time to look for your PPC and PPV breakthrough with Speed PPCV4.5 as your PPC Management Tool
Filed under Landing Page Optimization, PPC-Pay Per Click Management by 
SpeedPPC is a unique product for affiliate marketers, ppc marketers and anyone who has heavy lifting when establishing campaigns on Google Adwords , Yahoo Search Advertising and MSN Adcenter because it allows lots of flexibility and creativity with rocket fast speed.
THE SPEED!
Obviously a huge benefit of SpeedPPC is the speed factor. You don’t need to mess around with the online interfaces any more. Just plug-in your parameters and build them. Lots of people are thinking that it’s only able to combine on geography. This is nonsense. You can combine on almost anything.
Think about Product Names, Model Names, Model Numbers, Part Names, Book Titles, Movie Titles, Movie Stars, Music Artists, Album Names, Song Names, Brand Names, Restaurant Names, Comic Titles, Action Heroes, People’s Names, Domain Names, Video Game Titles, Musical Instruments, Magazine Names, Software Titles, Occupations, Animal Types, Animal Breeds etc.
Then expand on these with words like reviews, review, free shipping, coupons, rating etc.
You don’t even need to expand on anything. Just group by seed and create a new ad group for each keyword with a perfectly matching ad. This is amazingly powerful because you are now writing ads that match on the keyword level, rather than the ad group level which will dramatically increase your CTR.
THE ABILITY TO RUN FULL SCALE TESTING!
Before I started the Speed PPC system I used to have to test with just a few ad groups to make sure that the niche was profitable before I spent loads of time on it. The trouble with that is that you might dismiss niches as unprofitable because you had pulled out the wrong sub-set of the niche.
Now with Jay Stockwell’s SpeedPPC you can just roll the whole thing out without it really taking any more time. Time is no longer such a big issue. Complicated campaigns can be running quickly and easily.
AMAZING RELEVANCY!
SpeedPPC helps you create amazing relevancy. Your Keyword to Text Ad to Landing Page is so tightly matched that you should experience some real improvements in your CTR’s and conversions.
You can even have just one keyword per ad group, which means your ad is going to be matched on the keyword level, rather than at the ad group level. Powerful!
This also helps to ensure that you get a good quality score.
HIGHLY FLEXIBLE!
SpeedPPC is designed to be highly flexible and allows you to get very creative. If you take a look at one of the training videos, you can find out how to take an affiliate merchant’s datafeed and pull out the product names and the deeplink URL. So you can take 1000 products and create 1000 ad groups around that product, with perfectly matching ads, directly linking into the product page (via an affiliate link). All in less than 10 minutes.
FLEXIBLE AND POWERFUL LANDING PAGE OPTIONS!
SpeedPPC is made so you can use almost any landing page option you want. Take a look at a few examples.
* Direct link to the home page.
* Link through 3rd party systems.
* Direct link through affiliate links to the home page.
* Deep link through affiliate links pulled out of datafeeds.
* Direct link into individual website search engines to pull up the most relevant content.
* Link into dynamically altered pages to suit original search keywords.
* Link into the SpeedPPC Datafeed software which will pull relevant content out of the affiliates datafeed to dynamically build pages.
Jay Stockwell’s product Speed PPC 3.0 satisfied my need for speed, with apologies to Maverick of Top Gun Fame,and I hope it will meet your need for speed in PPC marketing.
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