Power Friending is reviewed by ReadItforme Channel on You Tube:Business Book Summaries
“To find more out about these Business Book Summaries and ReadItFor.Me Channel go to: Polar Unlimited and visit Steve Cunningham.
If you like this idea check out this great offer they have for ReadItFor Me Pro ”
I came across the above video in my daily scans. It is a book trailer on You Tube Channel by ReadItFor.Me, a digital review and book summary site by the Burlington based digital media agency Polar Unlimited for my friend AmberMac and her new book Power Friending: Demystifying Social Media to Grow Your Business
These guys are specialists at Digital marketing and it shows and is instructive to all you internet marketers and authors out there . So why do I think that ? Let’s look at it above, then on their site
1. I can have all my senses stimulated at the same time by watching the cute You Tube Video show in that I see it, I hear the music and the visuals are captivating almost as obviously as Amber Mac and the book.
2. It tells me the story of the book in a scintillating way that is not commercial but very entertaining.
3. It then makes me curious about who has made this and lures me to find out who these characters are. I know Amber Mac and this fantastic book very well. I want to know more about Readitforme and Polar Unlimited
4 When I get to their site it is very well laid out and appealling and the ReadItFor.Me idea is upon the navigation bar.
5. I then look on the right hand side and I am being offered two things of value. The first that catches my eye is a free digital health check, the second is an extension of what drew me in and that is a Free offer for a ReadItFor.Me Pro subscription which has a description of what I will get . Imagine the simplest “Vayniac”* not finding the summary on Crush It! not valuable.
6. I see the Business Summaries slow pitched a little differently right below. I am enticed further into their web by inviting me to subscribe with my email and get on their list, so I can benefit from further conversations about cool topics by interesting guys and gain a chance to win something like a book from one if these authors. They now will talk to me weekly about new books and ideas
7. I see massive social proof in the form of Client Lists and Portfolios. I also see exclusivity in their speaking engagements as they appear only for C-Suite types.
8. I am reinforced more in that they also offer webinars on a regular basis where I can probably get to know them like them and trust them more. I have been given three opportunities three different ways to engage in addition to the Videos.
And on their main page their depth of knowledge, a team with young and older folks, is demonstrated by their own promo video.
These guys have a crystal clear understanding of the conversations that you need to engage in with your customers, your viewers and your market and do so in a digital form.
Are you using these kinds of tools and tactics on your website ?
Are people lured in and fascinated? Ask yourself if you have mastered the 8 items above. Are you capturing visitors and getting them on your list with an opt-in form. Are you using your autoresponder to continue the conversation. I use Aweber as my autoresponder due to their excellent deliverability rates and statistical capabilities. They have excellent customer service and training.
Are you offering an ethical bribe to encourage subscribers to engage with you? Are you using video on your site to have the conversations that will build your relationships? If you are not you are missing some valuable opportunities.
Are you using free web “what” analytics tools to measure activity on your site? Are you capturing the “why” analytics that give you the the Primary Purpose of Visit, The Task Completion rate, and the Voice of the Customer ?
I welcome your comments. Come back and visit and I will outline these steps for you in greater detail here on the blog.
* Vaniac: A devotee to the Crush It! author, and internet cyber-Wine Guy Gary Vaynerchuk.
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Seems like everyday I hear from a new Social Media expert on the Internet. I prefer the people who actually do it and have done it than those that just talk about it. I follow several people religiously in this space out of interest and to discover new ideas and ways to make these conversations better for me. My social media favorites include Chris Brogan, Amber Naslund, Joel Comm, Rahaf Harfoush, Shannon Paul,and Amber Macarthur. I discovered this post on Buzz less than an hour ago on the Amex Open Forum by Ambermac . I have known Amber for about three years from her weekly audio podcast with Leo Laporte net@night, her video podcast Command-N, as well as her numerous television credits such as CP24, Webnation ,Girls Gone Geek, and the Tech TV Show Call for Help. She is a very popular speaker on the speaking circuit across North America and is represented by the Lavin Agency, a credit to her message and her experience in the social media, web 2.0 and business with her company MGIMedia . Very little grass grows under this new media specialists feet. In fact she has a new book coming out in June called Power Friending.
I thought I would reprint the article for you with credit to the Amex Open Forum.
” Mar 05, 2010 -
A lot of the buzz about Buzz has died down, but this conversation service from Google is just beginning to experience a surge of traffic. If it’s like many social media tools, it will take a while for users to hop on board—after early adopters charge forward first. When I heard that my colleague, tech guru Leo Laporte loves Buzz, I knew that I had to get up-to-speed on how it works. Here is what I’ve learned that will help beginners get Buzz-ing in no time.
1.
Find and follow. When you first log in to Buzz (which you will find in a menu item that sits below your Inbox in Gmail), Google’s smarts shines through. The search engine giant has carefully selected a list of people already active in your email community, and it suggests that you start with them as your first Buzz follows.
Although there were some people in this list that I don’t communicate with on a regular basis, for the most part it was an excellent group of people to kick-start my account. If you want to add or delete anyone from this list, simply click the View and edit link and you can modify it. You can also search for people to follow and there is an additional list of suggested Buzz friends. You can also see a list of users following you, and choose to follow back if you like.
2.
Start a conversation. Once you have your list of follows set up, go back to the main Buzz screen and start a conversation. The big blank box at the top of the page is where you can post what you’re thinking, what you’re watching, or link anywhere on the web.
Unlike Twitter, which forces you to communicate in 140 characters or less, on Buzz you have ample room to communicate. One feature that works well is the option to share YouTube videos, which are embedded directly within your post (this means that your followers don’t have to leave their Gmail inbox to check out your content).
Once you do add a link or write something in the big blank box, you can post it immediately so that it is available publicly on the web for anyone to find or see. You can also choose to keep your post private, sharing it with a select list of people that you manually add.
3.
Join a conversation. If you’re not ready to start a conversation, it’s even easier to join one. Back on the main Buzz screen you’ll see a stream of buzzes from your community. At the bottom of each post you’ll find three options: Comment, Like, and Email. On the upper right-hand side of each post you’ll find a pull-down menu that has these same options, but it also allows you to view all posts from this one person, mute this post, stop following this person, or report abuse.
In most cases, you’ll simply want to comment on a post, share that you like a post, or email a post. This last option is pretty handy since with one click your email compose screen appears on the Buzz page so you can send a post to anyone already in your Gmail contact list.
Over time you’ll notice plenty of other useful features in Buzz, but the three simple steps outlined above should be enough to get you hooked. As Leo mentioned to me in a recent chat, Twitter is a great tool for broadcasting to the world, but Buzz is an exceptional service to converse with the people in your community that you care about the most. In my next Open Forum post, I’ll address how to tweak your privacy settings in Buzz so you’re information is safe and secure.”
I know that this is only the tip of the iceberg with Buzz but she has her ear to the ground with both the Gen X and Gen Y generation but is also closely watched by myself and my Baby Boomer friends.
You can get in line at Amazon and other booksellers now to get her new book Powerfriending which is due out June 10. I have got mine reserved.
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