I just read several posts today by Perry Marshall and Ben Settle about various methods that they have seen marketers use with regularity. Thank you both for your contribution on this.
These methods remind me of the pump-and-dump stock promoters and give some internet marketing “gurus” a black mark compared to marketers like the late Bill Mays and Ron Popeil who have a deservedly good name. Ron and Billy always promote on their TV commercials and demonstrate as Ron does below:
The problem today for some “Internet Gurus” is that they do not fully demonstrate in their medium but rely on pictures of fancy houses, cars, vacation spots and more problematically promises of cash flowing in if you only buy there stuff. If the stuff is good people will buy it. Social proof is from the users not the sellers and charlatans.
Perry’s post puts it well :
“One of my colleagues was asked to help with a site that was severely slapped – had Quality Scores of 1 – and because of his close relationship with Google, he was able to get a “real” Google rep to give him a “real” answer to why the site was slapped.
The answer:
“I would not send my grandma to this site.”
Yeah, I know, some people will retort, “What does YOUR GRANDMA have to do with anything?”
I looked at the site and I would not send my grandma there either.
The person at Google didn’t elaborate. So please permit me to elaborate.
This particular site was selling a specific business opportunity. The hype factor was through the roof, it was a pure “squeeze page” with nowhere else you could go to learn about the vendor, all the bullets were tease and the claims were extraordinary.
It had a smarmy feel.
Google didn’t like it. So somewhere in the account, a Google reviewer punched in a low quality score, and all the keyword and SEO tweaks in the world won’t change that.
I realize this is all totally subjective on Google’s part. But it tells you a few interesting things:
-Google is NOT just run by robots. They’ve got more than enough money to put real people on the assignment and they do.
-In my opinion Grandma is a GREAT criteria. Grandma doesn’t know nuthin’ about the Internet so she trusts you to tell her who’s OK to listen to. Should she sink her retirement money into that bizop? Well in Google’s opinion, if there’s more than a 10% chance of her getting screwed, then… absolutely not. Remember: If grandma doesn’t have a tech-savvy grandson, then she has to rely on Google.
-The site failed to prove what it was saying. Let’s say this bizop was totally legit. If so then they should be able to prove it. Names, cities, states, numbers. Qualifications, cautions, requirements.
-The site should have contact information, preferably including street address and phone number, and not appear to be some guy hiding behind his computer.
Might I suggest…. add “Would a Google rep send her grandmother to this site” to your bag of tricks and let’s all do our best to make the Internet a more trustworthy place.”
Ben’s post “Fonzie Rumbles With The marketing Gurus” talks about the real thing and the wannabes and their claims.
People want to see you and trust you. Give them the reasons, not overnight, to know like and trust you and you will sell anything. Now about my Pocket Fisherman…
Filed under Internet Marketing, Training by 
No surprise to me about the latest Google slap on Adwords sites. The issue is improved user experience as it usually is from Google. If your QS is bad and you do not add immediate value to the reader more than just a flog with affiliate links, it comes to reason that you will not be rewarded. But enough of my comments. I have attached links below from several people in the know that I follow on anything PPC or Google and they have much more wisdom than I.
Here is a link to Perry Marshall’s comments on his blog.. Perry Marshall is the author of The Definitive Guide to Adwords which he co-authored with Bryan Todd.
Definitive Gauide To Adwords
Perry quotes from Dr Glenn Livingston who besides being one of the true scientists on response and Pay Per Click
Advertising is also President of Rocket Clicks.com
Glenn Livingston PhD.
Glenn and his wife Sharon are both behavioural scientists and are well worth getting to know or follow.Indeed they provide a plethora of valuable free content for their followers Free Adwords Training
Alex Goad of NetFrontier Marketing (GoogleConquest and many others) went further than Perry’s post did, although Perry’s comments are very important reading. He did a live interview with Glenn and posted it, with other information, on his blog at Glenn Livingston Interview with Alex Goad.
I would be interested in your comments on this issue if it has affected your PayPerClick affiliiate sales.
SpeedPPC is a unique product for affiliate marketers, ppc marketers and anyone who has heavy lifting when establishing campaigns on Google Adwords , Yahoo Search Advertising and MSN Adcenter because it allows lots of flexibility and creativity with rocket fast speed.
THE SPEED!
Obviously a huge benefit of SpeedPPC is the speed factor. You don’t need to mess around with the online interfaces any more. Just plug-in your parameters and build them. Lots of people are thinking that it’s only able to combine on geography. This is nonsense. You can combine on almost anything.
Think about Product Names, Model Names, Model Numbers, Part Names, Book Titles, Movie Titles, Movie Stars, Music Artists, Album Names, Song Names, Brand Names, Restaurant Names, Comic Titles, Action Heroes, People’s Names, Domain Names, Video Game Titles, Musical Instruments, Magazine Names, Software Titles, Occupations, Animal Types, Animal Breeds etc.
Then expand on these with words like reviews, review, free shipping, coupons, rating etc.
You don’t even need to expand on anything. Just group by seed and create a new ad group for each keyword with a perfectly matching ad. This is amazingly powerful because you are now writing ads that match on the keyword level, rather than the ad group level which will dramatically increase your CTR.
THE ABILITY TO RUN FULL SCALE TESTING!
Before I started the Speed PPC system I used to have to test with just a few ad groups to make sure that the niche was profitable before I spent loads of time on it. The trouble with that is that you might dismiss niches as unprofitable because you had pulled out the wrong sub-set of the niche.
Now with Jay Stockwell’s SpeedPPC you can just roll the whole thing out without it really taking any more time. Time is no longer such a big issue. Complicated campaigns can be running quickly and easily.
AMAZING RELEVANCY!
SpeedPPC helps you create amazing relevancy. Your Keyword to Text Ad to Landing Page is so tightly matched that you should experience some real improvements in your CTR’s and conversions.
You can even have just one keyword per ad group, which means your ad is going to be matched on the keyword level, rather than at the ad group level. Powerful!
This also helps to ensure that you get a good quality score.
HIGHLY FLEXIBLE!
SpeedPPC is designed to be highly flexible and allows you to get very creative. If you take a look at one of the training videos, you can find out how to take an affiliate merchant’s datafeed and pull out the product names and the deeplink URL. So you can take 1000 products and create 1000 ad groups around that product, with perfectly matching ads, directly linking into the product page (via an affiliate link). All in less than 10 minutes.
FLEXIBLE AND POWERFUL LANDING PAGE OPTIONS!
SpeedPPC is made so you can use almost any landing page option you want. Take a look at a few examples.
* Direct link to the home page.
* Link through 3rd party systems.
* Direct link through affiliate links to the home page.
* Deep link through affiliate links pulled out of datafeeds.
* Direct link into individual website search engines to pull up the most relevant content.
* Link into dynamically altered pages to suit original search keywords.
* Link into the SpeedPPC Datafeed software which will pull relevant content out of the affiliates datafeed to dynamically build pages.
Jay Stockwell’s product Speed PPC 3.0 satisfied my need for speed, with apologies to Maverick of Top Gun Fame,and I hope it will meet your need for speed in PPC marketing.
Filed under Marketing, PPC-Pay Per Click Ideas, Traffic Tools, affiliate marketing, analytics by
One of my earliest Adwords teachers, Perry Marshall , author of the Definitive Guide to Adwords is having a series of
no-cost teleseminars
this week to celebrate his 40th birthday. I will also celebrate my birthday on Friday as well, but I have a few years on this whiz kid.
Its interesting in the Web 2.0 world you can be old early. Perry may be be 40 but the wisdom he displays is way beyond his chronological years.
He is featuring the following experts and colleagues :
You can register here : Perry Marshall Birthday Teleseminars
1. Wednesday April 8 at 11:30am CST - Stephen Juth, creator of AdWord Accelerator, will do an advanced Keyword Research clinic. 5 years ago keywords were a “sling mud against the wall” proposition. If you use that strategy today, your body will be found floating down the sewage channel of the information superhighway. Stephen sent Perry his outline last night and it’s killer.
2. Thursday April 9 at 11:30am CST - Terry Dean on the basics of building an automated online sales machine. Terry is one of the ORIGINAL online marketing gurus; Perry was reading his email newsletter in 1998 in his Dilbert Cube. His knowledge helped me escape the earth’s gravitational pull. It’ll help you too.
3. Thursday April 9 at 10pm CST – John Carlton , one of the world’s most revered and imitated copywriters does a Late Night Pajama Jam, the first he’s done with Perry in nearly 5 years. He’s going to take three sales letters that were runaway success stories and rip them apart in real time, explain the hooks, the offers and the psychology. Veils will be lifted from your eyes.
4. Friday April 10 at 8am CST – John Paul Mendocha – Dr. Speedselling , will explore how sales people and Joint Venture Entrepreneurs sabotage themselves and so often walk away without the prize. Based on his 30 years of machine gun fire in the trenches, he’ll explain the counter-intuitive mindset that champions use to torpedo the competition and secure the best deals. You’ll be mesmerized by his edgy stories.
5. Friday April 10 at 10am CST - Richard Stokes , president of AdGooRoo.com, de-constructs Google’s CTR and Ad Rank formula – he believes he’s finally cracked the code on this, and with terabytes of research data, he’s surely the only guy in the world who could even lay claim to such a statement. If you’re buying Google clicks you can’t afford to miss this.
6. Friday April 10 at 11:30am CST - Marlon Sanders , one of the ORIGINAL online marketing geniuses, on: 15 Years of Sense and Nonsense in online marketing. This man has SEEN IT ALL. Every scam, every delusion, as well as many hundreds of outrageously successful businesses that he’s seen from the inside out. This is likely to be a non-stop 90 minute rant and he’s not going to care if your feelings get hurt. But he’ll pound some sense into everybody.
7. Friday April 10 at 4pm CST – @Michael Cage is a senior member of Perry’s inner sanctum. He and Perry were in the same Mastermind Group under Dan Kennedy for 4 years and he’s the smartest under-30 marketer I know. Young whippersnapper and razor sharp.
You can register here : Perry Marshall Birthday Teleseminars
These speakers will generate lots of valuable ideas and you will not want to miss this.
F.r.e.e. Money
I’m going to keep this short, but when I got an email from Anik about this last night ,I was shocked.
First of all, you’ve already heard here that PPC Classroom is absolutely free. & you even get a $1,997 ticket to their LIVE event in Las Vegas in May for free.
But, now they’ve found a way to actually GIVE you $3,197 of value just for getting their course for free.
Get PPC Classroom Bonuses
Check this out (they explain it much better): PPC Classroom 2.0 Bonus
Basically, when you do PPC, you’re going to need certain tools and maybe even some more courses (there is a bit of a learning
curve). To get all the tools, you could easily end up spending THOUSANDS of dollars.
Anik & Amit saw that as a flaw in their deal,so they went out and convinced the TOP PPC tool developers and experts to GIVE
away their tools for free to PPC Classroom students!
$3,197 of F.R.E.E Tools and Courses
Yes, over $3,197 of F.R.E.E tools and courses in ADDITION to already getting PPC Classroom for free.
Don’t believe me? Just have a look, they’re 100% up-front about it and you can double check everything: PPC Classroom Tools
They have said POINT BLANK that this promotion is nearing it’s end, this is your
last chance. If you miss this, you miss PPC Classroom and over $3,197 in great bonuses. The same bonuses you will just have to pay
for later…
I’ll see you there.
Filed under Internet Marketing, PPC-Pay Per Click Ideas, Traffic Tools, affiliate marketing by
Gwen Tanner
Pamela S. Wynn
Rachael Butts
Roberto Nicolinni@plus...
