Let’s talk about niche selection. This is very important to ensuring the profitability of your membership website.
Step 1 – Find a Fanatical Market
The first step in developing a profitable membership business is to find a market with fanatics in it. What’s a fanatic? It’s someone who is so excited about a certain topic that they will spend their time and money on information about it. OK, so we know what a fanatic is, but how do we find them?
- One simple idea that’s easily forgotten is to scan the magazine racks when you’re out and about. It’s becoming increasingly difficult to run a print magazine. So if you see one on the shelves you know they are making money, which means that there are enough people interested in what they’re saying to make it profitable. If they can make money in a print version, you can probably make money with a membership website.
- You’ve got lots of opportunities every day to see what people are interested in. Just pay attention to what people talk about on the radio, at social gatherings, at the store or restaurants and anywhere in public. If people are talking about something, they probably want to know more about it. Which means you can start a membership business providing information on it.
- Again, looking in the physical world for clues you can tell there are lots of people interested in something if there are clubs and organizations around the topic. Conventions are expensive to hold and attend, so if one if going on that’s another strong indication of a good niche to go into with your membership website.
- What about your interests and hobbies? Chances are that if you like a certain topic or hobby, other people do, too. The icing on the cake here is that you get to build a business doing something you love.
- Another fantastic way to discover what people are interest in is Google Trends. This service shows you the current most popular search terms. These topics are the hottest topics because lots and lots of people want information about them. Hot topics that people are excited about make great niches for your membership website.
Second – Analyze the “commerciality”
OK, so you’ve got a great idea for your niche membership business with lots of fanatics. But will they actually spend money? The quickest way to find out is to determine if others are profiting in your potential niche.
Here’s how to determine if you can make money in your chosen niche
- Are there blogs or forums in this niche? Take the name of your niche and search for “niche name blog” & “niche name forum” in Google to see if there is an active group of people talking about and interested in the niche. This means there is a large group of people already assembled for you to market to.
- Check Amazon, eBay and Google Shopping to find out if others are making and selling products in your niche. If other people are creating and selling products in this niche, it means there is money to be made.
- Look at Google Adwords for the same ads are running over time. If people are running the same ad over time it means they are making money in the niche. They would not continue to spend money on the ads if there were not making a return from them.
Finally – Figure out your barrier to entry
OK, so you found a hot topic and you know other people are making money on it. Will you be able to get involved and do the same? How do you gauge the ease of entry?
- Look at the product types in this niche. You want to find a niche where information products are being sold as the norm. That’s because it’s much easier to build a membership business around information vs. any other kind of product.
- The last thing you want is a marketing filled with tons of competitors. A few means it’s a profitable niche, but too many means you won’t be able to take a piece of it.
- Compare the size of the market versus the number of competitors. Some competition is a good sign – just make sure the market is big enough for you to join in.
- Market readiness. Are people ready to buy? Are the receptive to marketing messages? Every market is different. Sometimes people are looking for information and are ready to pay for it right now. And sometimes it takes weeks, months or even years for them to make the decision to purchase.
Summing it all up
So far, we’ve talked about exactly what it takes to pick a great niche: One with a hungry crowd of fanatics, who are ready to spend money on information about their topic. And you’ve determined your barrier to entry is small enough to give it a go. If you’ve done your homework, your business will be a success because you already know your market is a profitable one with room for you. Learning how to run a membership website is a topic for another article…
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What’s the best online article marketing strategy? Let’s look at some secrets, tips, and information, that everybody who wants to be successful at ezine article marketing should be aware of.
Before you start writing your new ezines on your chosen subjects, you need to make sure you are ready to do so, if you like writing but you choose to write on a subject that you are not interested in, you are going to find it a lot more difficult. The same goes for writing about a topic you do not have knowledge on. So try to find a subject you are interested in and research those topics before you write about them.
Do you know how beneficial that title can be to you? It is what the reader see’s before they see the rest of your article. It goes without saying that the first impression is always the impression that counts. That title will be in big bold letters at the top of your article and you need to make sure it tells the reader what they will be benefiting from when they read the article.
We see many individuals that fail at this next step. Instead of “standing out from the crowd, ” they choose to go with what the crowd is doing. Today, a large portion of the crowd is writing articles on cooking, gardening, beauty and parenting, the internet is flooded with these kind of subjects, try to find something a little bit more niche.
Not only should your subject be a little bit niche, but it still needs to be about something there is a demand for, do your research before hand, try to find a subject that there is a demand for but relatively little supply, you can use a KEI (keyword effectiveness index) analysis to help you with this.
There are many article directories out there that we use daily. We recommend using ones such as buzzle, go articles, article dashboard, ezine articles and article alley. They are five of the most popular ones that are easy to use. Before you use them, you will need to create your own profile.
As you are writing the article, feel free to ask questions in the articles. Also, tell the readers that they are allowed to contact you with comments or questions regarding the content. This will cause them to want to connect with you and as you know, this is great for networking.
When you share information, you should keep it as simple as you possibly can. We know, you may think having those big words in that ezine article is great, but you should keep things simple so that everyone can understand it. For instance, instead of using the word “quaff, ” use the word “guzzle.” Why? Because there are some that will not understand you when you use “quaff, ” but when you use the word “guzzle, ” they will. Try to use langue that will be understandable by everyone.
Research as much as you can before you start, find the right topics, find the right keywords and follow these rules and your sure to find the best online article marketing strategy.
Steve Jackson gives away free webmaster content, visit his websites Ezines On and New Ezines Article Directory.
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You’ll need to be equipped with a good amount of information in order to attain the market share for your ebooks on the web. Wouldn’t you be happy to experience cash flow, produced by your own published ebooks? How can you get there? How can you write the best ebooks?
How can you get your ebooks converted to a digital format? Using the market to get you financial support through your sales sounds great doesn’t it. The most valuable way to go, would be through the use of Publishing Tools. Publishing tools will make this task much easier.
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A great source of training on writing and marketing ebooks is prolific writer Connie Ragen Green . Connie’s program Online Writing Success is a godsend to new writers and authors who want to make income from their work. She can be found on Twitter ConnieGreen and on her blog EBookWritingandMarketingSecrets .
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The self-publishing of ebooks will aid in increased cash flow and independence. It has accelerated at a fast pace on the Net in previous years and does not show any symptoms of getting its pace reduced. The steps you take for capitalizing on the ebook publishing tools will help in:
A professional edge.
Raising your income flow
Pushing business in your direction
Having your clients always wanting more
Providing individual independence
Immediate availability
Use of the Internet market. Immediately!
You can become your own boss in this case, owing to the lower publishing costs that come with these tools. The profits are high with no agent or publisher to share them with and this safeguards the pressure on your resources. You are the sole controller of your graphics and the ebook content.
With your current ebooks, you will have access to a wide variety of publishing tools like Adobe Acrobat, and Flip Album. These help in publishing your ebooks in a digital format. Others would include ebook covers, clip art, and ebook security.
Filed under Article Writing & Marketing, Audio-Visual Presentation, time management by
Online marketing is the way to go if you want to make money online. With all the affiliate programs out there where do we even begin? CPA or cost per action is definitely the up and coming kid on the block.
Cost per action is different from a normal affiliate program because instead of making a commission when a visitor buys from the merchant, all we need to do is generate a lead for the merchant. This means that we don’t need anyone to buy anything. We just need them to sign up. This could be as simple as a name and email address.
Companies are willing to pay a lot of money for these leads because you are in a sense getting them targeted buyers and possibly repeat customers. Nothing is worth more to a company than targeted consumers.
We can setup a CPA campaign similar to an affiliate marketing campaign. Usually with a website offering free sample. When a visitor to our page is interested in the free sample they click through to the merchant’s page. If they sign up, the merchant gets a sales lead and we get paid!
What can make this more appealing than normal affiliate marketing is that we don’t actually need the customer to buy anything. It tends to be easier to get somebody to just fill out their name and e-mail address for a free sample than get them to take cash out of their wallet.
Just like affiliate marketing there are CPA networks that you can sign up to. All you need to do is become a member and start searching through their database of clients. You can then setup a web page, market through email, or any other number of ways that you can reach people.
All in all it is a pretty simple and quick way of making some cash on the side. If you really want to get deep and explore CPA further I recommend a new product from Craig Beckta called Secret Cash Blueprint. He is giving away all the tips and secrets to be extremely successful at CPA.
The author of this blog also thinks Craig Beckta is a bright fellow too and encourages you to look at a number of the things this prolific young man has put out including Secret Affiliate Code2. Likewise another great affiliate marketer is New Zealand’s Mark Ling of Affilorama. You can get his latest product AffiloBlueprint- Affiliate Marketing Training. I just saw Mark teach, to popular acclaim, at the PPC Classroom – Live
Event 2009 at the Las Vegas Hilton.
I have long been a fan of teleseminars and believe they are one of the most cost-effective ways of reaching a large audience. In the current economic climate where people are not travelling as much to seminars and conventions, it is easy to contact a number of customers, prospects and followers via a teleseminar.
You must plan ahead, send emails, fax broadcasts,audio postcards and mail to your market as well as think about promotions on social media outlets. What will you do..inform,educate,motivate,inspire or promote? What is the best time to conduct your teleseminar? Is your market B-2-B or B-2-C? Business To Business Markets work best during the working day while Business to Consumer tends to work better in the evening. I believe that you can make money doing teleseminars and using them as an online marketing tool also.
My favorite service is Instant Teleseminars. Instant Teleseminars will give you a 21 day trial for $1.00. In marketing the session you might set up a campaign to register your participants where you ask them :”What is Your Most Burning Question about……..”. This can be accomplished without a website by using a service like the Ask Database. If you want a free 21 day trial of this concept see my $1.00 Special Offer for 21 days of Unlimited Use of the Ask Database. This service will ask your customers to help create your content. When customers help create and you deliver the content they are interested in you will have an engaged audience.
Learning to conduct Teleseminars that are profitable for you will help grow your business exponentially. If you are like most people, you have a wealth of information that your customers and clients would benefit from learning information that can change people’s lives of your customers and make you more money and deepen your relationships.
There is an excellent report I have read, that is fr.ee The Truth about Making Money With Teleseminars Report by Kathleen Gage. Kathleen has been training speakers,authors,coaches,entrepreneurs and Internet marketers who want to drive thousands of potential clients to your website. Many have learned a great deal from Kathleen Gage.
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