Resource boxes are the “get” for you when you are writing, submitting and using article marketing to meet your marketing ends. The “give” is your article on the subject of interest.
So why do so many marketers write like they are in school writing a book report and telling the teacher who THEY are?
You know the type: John Smith is a dog trainer who lives in Folsom, California, with his wife Amy, and 3 children Zack, Toby and Melissa. He is a dog trainer who has five dogs that he loves and has trained to do tricks.
That is just down right boring and offers nothing to the reader. The reader doesn’t give a hoot about you, your dogs, or your wife and kids. What the reader wants to know simply is: What’s Is In It For Me, that is if the content above it entices him/her to seek more information.
Resource boxes are not just some nice little addenda at the end of an article to say who YOU are. They are the best tool possible to tell the reader what do do next in a logical fashion and give them the reason why to do it.
So let’s think about the example above. It might be better to offer the reader a reason WHY by doing writing the article so that the resource box just flows along with the article and is not just dangling out there at the end.
Last words of the article.” I hope this helps you in your quest to train your dog to do the things you want”…
Then, you would flow your message into your resource box : ” To get your dog to do what you want him to do I invite you to visit ” Your Dog Too” where you can get the e-book “The Trainers Guide to Dog Behaviour” as my free gift to you so you too can enjoy the success I have found. Pretty soon your dog too will be able to do tricks and amaze you and your friends.”
Doesn’t that seem more appealing and provide the answer to the questions your reader had and encourage him/her to click through onto your site with the promise of more, or what is described as “an ethical bribe”?
I would like to answer any questions you have about article marketing. I invite you to visit Article Marketing Questions. Ask your question and I will send you a link for your free audio interview on Article Marketing Secrets which you can listen to at your leisure.
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Filed under Article Writing & Marketing by 
Every now again you get the real feel for the marketing community when you run across people who have done well by the market and want to give back. Frank Kern is one of those guys
Frank Kern, Rob Metras
At the Big Seminar in Atlanta Frank spoke and offered his Mass Control Product from the back of the room. All of Frank’s proceeds were donated to a charity in San Diego/La Jolla. This is a guy who gives back, and doesn’t crow too much about it. Like any marketer Frank cannot fail to make a pitch no matter how sophisticated it is.
In this case he is back at it again. This time he has a post on his MassControl Site Mass Control: Strange Phone Call- Need Your Help
He is raising money this time for the Clinton Foundation and I quote from the post:” See, the purpose of the dinner is to raise money for the Clinton Foundation, which helps with AIDS research, education, and other humanitarian things.
I made a personal donation today and I figured it would be cool to raise even more money by making a special offer and donating 100% of the proceeds to the foundation.
Keep in mind, this isn’t about politics -
it’s about helping others.
(I can’t stand politics and have no interest in discussing “political topics”).
With that said, here’s how I’d like to work together to help other people:
1. First, this is limited to FIFTY PEOPLE ONLY
2. You get Mass Control 2.0 (which is currently off the market).
3. You get the recordings of the 2008 SOLD OUT Mass Control *Live* Workshop.
4. You get the recordings of the SOLD OUT 2009 Mass Control *Live* Workshop, complete with the Evil Dr. Mike attack and Brittney Spears impersonator footage.
5. Every penny of your purchase goes to the Clinton Foundation which helps support AIDS research, helps support solutions to climate change, education, and others. (You’re essentially helping others today, which is always a cool thing to do.)
6. Everyone who takes advantage of this gets access to a private one-on-one phone consultation with me.
To take advantage of the offer, go here: MassControl Deal ”
If you are used to him, it would come as no surprise to sum it up like this” Buy My Sh*t ”
This time if you do, and it is certainly valuable, you will be helping others while helping yourself. Not a bad deal !
Filed under Charity, Internet Marketing, Marketing by
