7 Steps To Complete Search Engine Domination by Ana Hoffman
The talented and charming Ana Hoffman writes regularly on her blog about Search Engine Domination by your own activitities. She has been doing this for several years and has generated a lot of useful content for bloggers that are seeking an income. She has a number of very useful posts on her blog that are insructive and lead to action.
Traffic Generation Cafe and Search Engine Domination
Ana has some ideas that she shares in the below video about Split Testing to Increase Landing Lead Capture Page Conversion.
Search Engine Domination takes many forms including video,audio and the printed word. Here above you learn some tips not only to increase your visibility and rankings, but traffic strategies that help convert the visitors you do get
Search Engine Domination- 7 Steps .pdf
Visit the Traffic Generation Cafe and opt-in to get on Ana’s subscription list. I have enjoyed being on it for the last year and think you will like it also if you are interested in search engine domination and the mechanics of generating and converting visitors to buyers
Here is a link for you to download your copy by clicking on this link
Here is just a sample of the Contents Covered:
Introduction…………………………………………………Page 4
Step 1. Research Your Keywords……………………….Page 6
Step 2. Study Your Competition………………………..Page 15
Step 3. Make a Plan………………………………………..Page 22
Step 4. On-Page Optimization…………………………..Page 24
Step 5. Get Indexed……………………………………….Page 30
Step 6. RSS Master Feed…………………………………Page 32
Step 7. Link Building………………………………………Page 39
Best of Luck in Your Efforts
Filed under Internet Marketing, Traffic Tools, Training by
The best way to ensure your success is to build automated traffic sources to send you visitors day and night.
Before we begin
The first thing you need to do before you start going after any traffic is keyword research. This is because you will building your traffic funnels around specific keywords. This means it’s critical to select your keywords properly.
While doing your keyword research, keep the following in mind:
- How competitive are the keywords you’re going after? Take a look at the “strength” of others websites (and how many) are already targeting these keywords.
- What kinds of visitors do these keywords bring? Some keywords will bring lots of traffic, but none of them will buy. What you want is buyers!
- What about affiliates? If you want to build a huge business, you’re going to need affiliates to help you. This means that some of your traffic focus should be on getting affiliates to your site.
Of course, this all takes time if you plan to do it yourself. Experts are expensive and don’t guarantee results. Which is why practically none of your competitors will do this! What I recommend is using website traffic software to save the time of doing it yourself and the money of hiring someone else. This way you get this critical step done fast and done well.
Only then can you start getting traffic
Only after doing your keyword research correctly can you start targeting these keywords to get you traffic.
Here’s a short list of sneaky traffic techniques:
- Most people overlook the power of Surveys!
- “Help” Websites
- Video Sharing Sites
Surveys
Here’s the thing – people love surveys. It’s human nature. And smart website owners know this, so they will include your survey on their site if you make a good one. And when they put your survey on their site, they will include a link back to your website. Think about that – you get website traffic for free just for making a survey! Most people think surveys are just for collecting data, but in this case you don’t even care about the answers. The only thing you have to do is think of a novel question for your survey.
“Traffic Traps”
Sites like Yahoo! Answers allow users to ask and answer each others’ questions. But, like the surveys, that’s not why you’re going to pay attention to these sites. You are going to generate traffic, leads and sales from them. Now, you can do this all by hand – visit a classified ads or answers site and one by one copy and paste contact info. So, if you’re smart, you’ll use website traffic software to do it all for you. This allows you to do the things in your business that can’t be automated and let the software just give you the leads.
Video Websites
No doubt you’re aware of YouTube and other video websites. YouTube is one of the most highly traffic and search websites on the entire internet! So don’t miss out of this incredible source of free website traffic.
Even if you don’t think you can make a good video. You can even take a webpage or article that you’ve written. Then simply record yourself reading the text and you video the screen with a simple screen capture program. You can even get software that will automatically do this for you.
The Bottom Line…
Getting traffic is not that difficult. Use your noodle and come up with things other people aren’t doing. And today there are tons of options for software tools that can help with every part of this process.
Don’t waste any more time:
- Do your keyword research
- Next, set up a survey or two with viral appeal
- Build your traffic traps
- And definitely include video sharing sites
Filed under Internet Marketing by
Keyword Research is your best SEO tool
Keyword Research is the basis for a good foundation in both SEO and PPC Management. There is much written on techniques but I would like to deal with some ideas for you that are easily done and will improve your results.
Keyword Research Tips for SEO & PPC
- Use the free keyword research tools like Google’s free Keyword Tool. Other tools include WordTracker. Google;s Search based Keyword Research tool, Wordstream .
- Use the Google Wonder Wheel to get derivatives and variations on that keyword tool.
- Look at your own keywords and type your competitors name(s) into the tool also. Think laterally and find long-tailed keywords. Start with a large list and pare it down.
- Ask this question. If your ideal customer was searching for your product or service what might they search under?
- A useful tool is Google Suggest. When you type your keyword into the seach box it will also give you a list of other keywords that you can use in your keyword research.
Paid Keyword Research Tools
- You can also use paid tools for Keyword Research if you wish. I use several well-tested tools. Market Samurai and Keyword Elite 2.0

Remember also doing your research you will also find negative keywords that you can deploy in your PPC campaigns to avoid wasting resources and ad spend. If you are searching for more on this topic I found Lisa Barone’s article at Search Engine Guide on Keyword Research very helpful.
Filed under PPC-Pay Per Click Ideas, SEO Search Engine Optimization by
PPC Management requires you to be on top of your game. When you make mistakes you may not achieve the conversion results and end up wasting money.
Here are some ideas to avoid the mistakes
1. Not doing good keyword research. Good keyword research using free tools like Wordtracker, Wordstream or Google’s own Keyword Tool will provide you the right words to target. See what successful and long standing advertisers are doing and emulate their keywords that should be in Line1,Line2, and Line 3 of the ads.
2. Having a slew of keywords,Organize your keywords into ad groups of one per keyword, with the three variations broad,phrase and exact. Have (2) separate ads in each grouping. This will give you the maximum granularity to discover the winners and improve your ads.
3. Lackluster Ads. Write compelling ads that are not about your business or product but about the exact item the searcher is looking for. For example:
{Pilgrim’s Pride Turkeys}
{ Pilgrims Have the Best Birds}
{PilgrimsPride.com}
is an bad example where the ad
{Premium Turkey at Discount Prices}
{Succulent Turkey for Your Family}
{ premiumturkey.com }
would be better as it addresses the solution that the consumer is looking for.
4. Experiment with Variations of the Ad in each ad group with small changes. Perhaps add a? mark at the end of the First Line.
5. Deliver what you promise in the ad by matching it with the copy on the landing page you are sending it to. Make it easy for the consumer to buy from you by providing clear navigation. Do not send them to a general information page when they are looking for a specific item,. When you deliver what you promise your quality score should be optimal, improving your position and lowering your costs while you are meeting the searchers needs.
6. One Campaign for all. Split your campaigns into search campaigns and Content Network Campaigns. They behave differently and reach different targets. Maximize your effectiveness by crafting different messages for each network and testing the results.
7. No Negative Keywords.Use negative words to weed out and refine your campaign to buyers. For example in these examples the word Free, Chicken,Fowl,Pheasant,Recipes,Gravy, or the country of Turkey which might come up may qualify the buyers you want versus general interest.
8. Test,test and Test. Always be Testing your copy,offers, fonts,colors and positioning. Be aware of your conversion metrics. Free tools such as Adwords conversion testing or Google Analytics and Website Optimizer make it relatively easy to use.
These are just a few tips you can use to save you time, money, and give you the best bang for your Adwords dollars. Pay Per Click is a dynamic advertising tool so you cannot afford to stop learning in the world of Pay Per Click marketing.
Avoiding mistakes is the key to better PPC campaign management. I advise you to constantly be aware of your buyers view.and would invite you to continue learning cool tips and better techniques for your Adwords management tasks and constantly be learning about PPC Management Strategies to keep you at the top of your game.
Related Blogs
- Understanding & Improving Google AdWords Quality Score – The …
- Google Adwords Content Network – Get the Most Out of It! | Bulk …
- adCenter Conversion Tracking: Helping advertisers improve their …
- The Google AdWords Training Workshop DVD « Search Engine Marketing …
- Keyword Research: Beyond the Ordinary – SMX West 2010 « Internet …
- Google AdWords Quality Score – How You Can Make a Better Landing …
- How to Use Wordtracker KeyWord Question Tool To Drive Web Site …
Filed under analytics, PPC-Pay Per Click Ideas, PPC-Pay Per Click Management, Training, Web Conversion Testing by









