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January 28, 2010

Google And Apple Fighting For Mobile Searching Supremacy

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When it comes to the internet, there is nobody bigger then Google in terms of searching, tools, advertising, just about everything. While Google is already the dominant search engine for individuals searching from home, they are now in the process of trying to become the dominant search engine for mobile searching as well.

In order for Google to obtain the dominance in the mobile search engine market, as they desire, they are going to have to go up against Apple, who is already a major player in the market. Google has tried to improve their position in the mobile search marketplace by purchasing AdMob and Teracent. Google is investing a lot of money in this drive to be number one in the mobile search market, but the justification is the increased ad revenues if they are successful.

Apple is also looking to improve their position in the mobile search market. With the recent acquisition of Quattro, Apple is saying to Google that they are willing to go head to head with them to compete for the growing mobile search market. Apple has a lot of ground to make up though because of the familiarity most users have with Google.

Google’s dominance in the search engine market has forced their competition to reconsider how to compete with the search engine giant. Many competing search engines are now beginning to think outside the box when it comes to dealing with the Google issue. For example, Apple and Microsoft are now considering teaming up together, with the iPhone using Microsoft’s Bing as its primary search engine. It is unknown if these discussions will eventually lead to a collaboration by these two competitors, and even if it does lead to a collaboration, the impact it will have on Google’s market share is unknown.

And with all the hype about who will get to be the search engine for the smart phone applications, the bottom line is that although Google may want to be there, with their current strong hold on the web and with the major social media sites, even if they lose in the smart phone market they will still remain a strong and active force on the web for years to come. The little steps being taken by Microsoft and Apple, may be taking a few dollars out of their pockets, but will remain relatively insignificant to the overall market.

There are numerous companies that can assist you with building traffic to your website in order to achieve larger page rankings. For assistance from one of the top companies in the business log onto seo moves at www.seomoves.com.uk.

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Tags: Admob, advertising, Article Writing & Marketing, Dominance, ecommerce, Familiarity, google, Google Google, Hype, internet, internet marketing, Iphone, Justification, link building, Market Share, Marketing, Mobile Search, Phone Applications, S Market, Search Engine Market, Search Engine Marketing, Search Engine Optimization, Search Engines, Search Market, Search Marketplace, Searching Tools, seo, Smart Phone, Strong Hold, Teracent, website marketing

Filed under Article Writing & Marketing by Julie Johnson #

January 25, 2010

Recording Webinars 101

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You will be surprised at how fast you can start recording webinars once you have two computers and know a few tricks to get this done.

You will need to use your primary computer (pc or mac) to broadcast your webinar. If you are looking for a cheap webinar service to get started, then I recommend GoToWebinar by Citrix to avoid the inflated costs that other companies will charge. This company will allow you to accommodate up to 1000 participants on a webinar which is much more than what other webinar services have to offer. Never try to do this in a hurry as it will prove to be quite expensive. If you plan to have more than one webinar in a month, then GoToWebinars is an excellent solution for this. The best part is that they allow you to be able to test yourself by having practice webinars.

The other services that are offered by some webinar services does not guarantee me a clean recording, and this is one thing that I try to avoid. Recording in Camtasia is the best option. It does not give you the hassle that other recording services have with different files that are confusing and sometimes don’t work as well.

What you will need to do is open Camtasia on the computer that you will record on and ensure that the recording box is 640 X 480. This will allow you to broadcast on your primary computer and at the same time login as an attendee on the computer that you will record on. It is best to set the audio to manual input instead of automatic.

I have a tip for you as you record webinars that will help you to keep the echo and feedback down. You will need to get a cord from the electronic store that has a 1/80 jack on each end. After that you will need to plug one end into the microphone and the other end into the headset hole, and this will help you to have a continuous loop. When you do this, you will be able to able to talk as loud as you want and not get any feedback or echo while you record webinars. You do not have to record and edit it right away.

Your webinar will have to be resized to fit into the green recording box that you got from Camtasia. To have a professional webinar recording, simply hit the record button and watch the sound levels that appear.

You will then render it to the format you prefer: CD, web, and blog. Now you are set to go! That is all you need to know to make sure that you record webinars correctly

Stephen Beck likes helping others build their businesses through online webinars. Get his free online business information at http://www.WildlyWealthyWebinars.com so that you canstart right away.


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Tags: Article Writing & Marketing, Attendee, business, Camtasia, Citrix, Computer Pc, computers, Continuous Loop, Electronic Store, Hassle, home based business, host webinar, Hurry, Inflated Costs, internet, Manual Input, Marketing, Microphone, online business, Participants, presentation, Presentations, record webinar, Recording Services, Time Login, Two Computers, Webinar, webinars

Filed under Article Writing & Marketing by Stephen Beck #

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