February 26, 2010

PPC Management- Avoid Mistakes and Profit

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PPC Management requires you to be on top of your game. When you make mistakes you may not achieve the conversion results and end up wasting money.

Here are some ideas to avoid the mistakes

1. Not doing good keyword research. Good keyword research using free tools like Wordtracker, Wordstream or Google’s own Keyword Tool will provide you the right words to target. See what successful and long standing advertisers are doing and emulate their keywords that should be in Line1,Line2, and Line 3 of the ads.

2. Having a slew of keywords,Organize your keywords into ad groups of one per keyword, with the three variations broad,phrase and exact. Have (2) separate ads in each grouping. This will give you the maximum granularity to discover the winners and improve your ads.

3. Lackluster Ads. Write compelling ads that are not about your business or product but about the exact item the searcher is looking for. For example:
{Pilgrim’s Pride Turkeys}
{ Pilgrims Have the Best Birds}
{PilgrimsPride.com}
is an bad example where the ad
{Premium Turkey at Discount Prices}
{Succulent Turkey for Your Family}
{ premiumturkey.com }
would be better as it addresses the solution that the consumer is looking for.

4. Experiment with Variations of the Ad in each ad group with small changes. Perhaps add a? mark at the end of the First Line.

5. Deliver what you promise in the ad by matching it with the copy on the landing page you are sending it to. Make it easy for the consumer to buy from you by providing clear navigation. Do not send them to a general information page when they are looking for a specific item,. When you deliver what you promise your quality score should be optimal, improving your position and lowering your costs while you are meeting the searchers needs.

6. One Campaign for all. Split your campaigns into search campaigns and Content Network Campaigns. They behave differently and reach different targets. Maximize your effectiveness by crafting different messages for each network and testing the results.

7. No Negative Keywords.Use negative words to weed out and refine your campaign to buyers. For example in these examples the word Free, Chicken,Fowl,Pheasant,Recipes,Gravy, or the country of Turkey which might come up may qualify the buyers you want versus general interest.

8. Test,test and Test. Always be Testing your copy,offers, fonts,colors and positioning. Be aware of your conversion metrics. Free tools such as Adwords conversion testing or Google Analytics and Website Optimizer make it relatively easy to use.

These are just a few tips you can use to save you time, money, and give you the best bang for your Adwords dollars. Pay Per Click is a dynamic advertising tool so you cannot afford to stop learning in the world of Pay Per Click marketing.

Avoiding mistakes is the key to better PPC campaign management. I advise you to constantly be aware of your buyers view.and would invite you to continue learning cool tips and better techniques for your Adwords management tasks and constantly be learning about PPC Management Strategies to keep you at the top of your game.

February 4, 2010

Willie Crawford Says Jump- Who Says How High?

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My buddy Willie Crawford, that wily retired US Air Force guy is up to a interesting promotion for this Peter Drew product. And I usually listen when Willie comes a calling because he is a straight-up first class kind of guy. This I why I think Brute Force SEO :EVO2 might be something you could profit from in your SEO.

Willie Crawford

There’s a saying that goes “The Proof Is In The Pudding”. Now what the hell THAT means exactly, I have NO idea.
But I know where the proof on Peter Drew’s Brute Force SEO: EVO2 is… SEO Fight Club Forum. And the doors have swung wide to the public, sothere’s not a moment to lose: BruteForceSEO

Here’s just a tiny sample of the success other marketers are having with this insanely powerful membership, direct from the Fight Club: “I
ran BFSEO, I went to bed, and when I woke up, these were my results:

Search Term = (Ebook name) Competition without quotes = 320,000
Competition with quotes = 2,800 RESULTS: Keyword in quotes [Google
Position/Site]: ================================ 4 wordpress tag **5
money site** **6 money site[indented]** 9 feedagg 10 dailymotion 14
howcast 15 badrss 16 revver 21 metacafe 22 badrss(tags page) 26 feedest
40 wordpress tag(different keyword tag) 41 howcast 44 dailymotion 55
wordpress site Keyword (No quotes): ================= 7 wordpress 9
money site 16 feedagg 17 dailymotion 25 howcast 34 metacafe 40 rss2 46
badrss 47 rss feed submission

I was pretty excited when I woke up to this because I started imagining what I could be doing with this over
the next little while :> This thing is going to be a RIDICULOUSLY HUGE time saver. I don’t think it’s enough to say it does a weeks worthof work in just hours, because chances are you’d get sick and tired of the weeks worth of work 1/3 of the way through it.

One of the users who we will call Mike started OWNING the first 50 listings in Google. In a matter ofHOURS. But the telling statement is his next-to-last one: “I don’t think it’s enough to say it does a weeks worth of work in just hours, because chances are you’d get sick and tired of the weeks worth of work 1/3 of the way through it.”

Do you see the Raw Power in that statement? Want to see a few more?
Check this out:
http://evo2jv.com/testy

Not only will EVO2 do all the work FOR you, he will make it so brain-dead easy you won’t be able find any excuse to delay whatsoever-
unlike probably dozens of other things cluttering your hard drive

If you see the power here, then GET it. BRUTE FORCE SEO

Remember, a limited number of slots are opening on February 2nd…After that, you’ll wait (and lose out on insane rankings and indexing
power) at Least until spring- and who’s to say there will even be any drop-outs in February or March?
If they have 100% retention (which is quite possible- it’s happenedbefore), they may decide to keep the membership CLOSED for Months.
And that would just put you further behind the smart money, so I urge you to grab your slot while you can.

Your entrance fee is ZERO for a full seven (7) day trial. If you don’t think it’s for you? That’s fine! Simply cancel your PayPal subscription (YOU Have The Control) before your trial is up, and you will pay NOTHING. Nada. Zip.

It is dead easy to cancel. YOU control your subscription. But if you’re like 68% of the people that come on board with them, you
WON’T. In fact the excuses they hear for canceling (although they don’t ask for your reasons) are things like “I can’t afford it right now, but
I hope to in the future.”Well, I always cringe whenI hear that, because every time slots are
opened in BFSEO: EVO2 they just get MORE expensive.

So the time and place to seize the moment is Right Now…Right Here.

BruteForceSEO

See you in the Fight Club!

As always please read my disclosures

Filed under Internet Marketing, SEO Search Engine Optimization, outsourcing by robmet

January 29, 2010

Search Engine Optimization Made Easy

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My Toronto Gen Y friend Will Pate, co host with AmberMac of the award-winning videopodcast, Command N did an interview with Steve Paikin on the TVO Ontario television show, The Agenda with Steve Paikin.

Will posted it on his blog and I think the interview on Google and SEO was one of the best layman’s discussion of the topic I have seen and it is well worth viewing

Tags: Ambermac, blog, Co Host, commandn, google, Layman, Ontario Television, Pate, Search Engine Optimization, Search Engines, Search Optimization, seo, Steve Paikin, Toronto, Tvo, Videopodcast, will pate

Filed under SEO Search Engine Optimization, Video by robmet

January 28, 2010

Google And Apple Fighting For Mobile Searching Supremacy

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When it comes to the internet, there is nobody bigger then Google in terms of searching, tools, advertising, just about everything. While Google is already the dominant search engine for individuals searching from home, they are now in the process of trying to become the dominant search engine for mobile searching as well.

In order for Google to obtain the dominance in the mobile search engine market, as they desire, they are going to have to go up against Apple, who is already a major player in the market. Google has tried to improve their position in the mobile search marketplace by purchasing AdMob and Teracent. Google is investing a lot of money in this drive to be number one in the mobile search market, but the justification is the increased ad revenues if they are successful.

Apple is also looking to improve their position in the mobile search market. With the recent acquisition of Quattro, Apple is saying to Google that they are willing to go head to head with them to compete for the growing mobile search market. Apple has a lot of ground to make up though because of the familiarity most users have with Google.

Google’s dominance in the search engine market has forced their competition to reconsider how to compete with the search engine giant. Many competing search engines are now beginning to think outside the box when it comes to dealing with the Google issue. For example, Apple and Microsoft are now considering teaming up together, with the iPhone using Microsoft’s Bing as its primary search engine. It is unknown if these discussions will eventually lead to a collaboration by these two competitors, and even if it does lead to a collaboration, the impact it will have on Google’s market share is unknown.

And with all the hype about who will get to be the search engine for the smart phone applications, the bottom line is that although Google may want to be there, with their current strong hold on the web and with the major social media sites, even if they lose in the smart phone market they will still remain a strong and active force on the web for years to come. The little steps being taken by Microsoft and Apple, may be taking a few dollars out of their pockets, but will remain relatively insignificant to the overall market.

There are numerous companies that can assist you with building traffic to your website in order to achieve larger page rankings. For assistance from one of the top companies in the business log onto seo moves at www.seomoves.com.uk.

Filed under Article Writing & Marketing by Julie Johnson

September 17, 2009

Sitemaps For SEO

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You may have read about and discussed many ways to optimize your website. One of the areas that has not been explored thoroughly but is extremely beneficial in getting you the desired ranking is using sitemaps.

As the name suggests, a sitemap is the map of your site. In a single page, you show your entire site, the links, the pages, sections etc. This is a wonderful tool that helps a visitor navigate your site. Having a sitemap that is constantly updated to show what is new in your site is good.

Sitemaps have the added advantage that they can help you communicate with search engines. You can use the sitemap to tell the search engine which parts of your site to crawl and index.

Sitemaps have been used since a long time for web design. Now since search engines pay attention to sitemaps, they have become important for SEO. If you want to use sitemaps, you need to remember that though MSN and Yahoo! Used the standard sitemap, google uses the xml format. So if you want to use sitemaps you need one for google spiders and one for the humans. One important thing is that Google has stated that it will never penalize websites for using sitemaps.

The benefits of using a sitemap Easier navigation Better visibility for search engines leading for faster indexing Sitemaps help in your website optimization since broken links can be repaired and orphaned pages reached. If you update a page, or have linked a new page, site map will help you immensely both with human visitors who can immediately read your fresh content and search engine spiders that sense and index your page. Better indexing and classification of site content How to get a site map This is simple. You first need to generate it and then submit it to the search engine. There are tools to help you. You could download and install a sitemap generator. Google has one. If you are a technical person or have technical help it is simple. Otherwise, you could get online sitmap generator tools, that will walk you through the process.

Once you have created or generated your sitemap, you need to notify google about it. If you have a Google account, add your site to the Google Sitemap account. If you do not have a google account, you need to get one. Google then verifies you as the legitimate owner of your site and this adds to your indexing.

As of now, Yahoo! and MSN do not support XML sitemaps, but knowing the popularity of Google search engine it is expected that they will soon support this format. Yahoo does offer webmasters a way to submit a text file of urls, which may be considered a basic version site map. MSN does not. However, this is a powerful tool and since Google does dominate the search engine niche, both of these search engines will soon start supporting this tool.

So get yourself a sitemap to optimize your website both for your visitors and for the search engines. It is great SEO.

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