PPC Management requires you to be on top of your game. When you make mistakes you may not achieve the conversion results and end up wasting money.
Here are some ideas to avoid the mistakes
1. Not doing good keyword research. Good keyword research using free tools like Wordtracker, Wordstream or Google’s own Keyword Tool will provide you the right words to target. See what successful and long standing advertisers are doing and emulate their keywords that should be in Line1,Line2, and Line 3 of the ads.
2. Having a slew of keywords,Organize your keywords into ad groups of one per keyword, with the three variations broad,phrase and exact. Have (2) separate ads in each grouping. This will give you the maximum granularity to discover the winners and improve your ads.
3. Lackluster Ads. Write compelling ads that are not about your business or product but about the exact item the searcher is looking for. For example:
{Pilgrim’s Pride Turkeys}
{ Pilgrims Have the Best Birds}
{PilgrimsPride.com}
is an bad example where the ad
{Premium Turkey at Discount Prices}
{Succulent Turkey for Your Family}
{ premiumturkey.com }
would be better as it addresses the solution that the consumer is looking for.
4. Experiment with Variations of the Ad in each ad group with small changes. Perhaps add a? mark at the end of the First Line.
5. Deliver what you promise in the ad by matching it with the copy on the landing page you are sending it to. Make it easy for the consumer to buy from you by providing clear navigation. Do not send them to a general information page when they are looking for a specific item,. When you deliver what you promise your quality score should be optimal, improving your position and lowering your costs while you are meeting the searchers needs.
6. One Campaign for all. Split your campaigns into search campaigns and Content Network Campaigns. They behave differently and reach different targets. Maximize your effectiveness by crafting different messages for each network and testing the results.
7. No Negative Keywords.Use negative words to weed out and refine your campaign to buyers. For example in these examples the word Free, Chicken,Fowl,Pheasant,Recipes,Gravy, or the country of Turkey which might come up may qualify the buyers you want versus general interest.
8. Test,test and Test. Always be Testing your copy,offers, fonts,colors and positioning. Be aware of your conversion metrics. Free tools such as Adwords conversion testing or Google Analytics and Website Optimizer make it relatively easy to use.
These are just a few tips you can use to save you time, money, and give you the best bang for your Adwords dollars. Pay Per Click is a dynamic advertising tool so you cannot afford to stop learning in the world of Pay Per Click marketing.
Avoiding mistakes is the key to better PPC campaign management. I advise you to constantly be aware of your buyers view.and would invite you to continue learning cool tips and better techniques for your Adwords management tasks and constantly be learning about PPC Management Strategies to keep you at the top of your game.
Related Blogs
- Understanding & Improving Google AdWords Quality Score – The …
- Google Adwords Content Network – Get the Most Out of It! | Bulk …
- adCenter Conversion Tracking: Helping advertisers improve their …
- The Google AdWords Training Workshop DVD « Search Engine Marketing …
- Keyword Research: Beyond the Ordinary – SMX West 2010 « Internet …
- Google AdWords Quality Score – How You Can Make a Better Landing …
- How to Use Wordtracker KeyWord Question Tool To Drive Web Site …
Filed under analytics, PPC-Pay Per Click Ideas, PPC-Pay Per Click Management, Training, Web Conversion Testing by 
>Pay Per Click Management Techniques
There are some very common mistakes people make when implementing their Google AdWords campaign management strategies. More than 90% of AdWords campaigns and their Pay Per Click Management is the most effective (in terms of reaching the target market or cost) manner. However, these campaigns can be turned around and begin to produce better results with as little as an hour of work! The potential savings can be enormous , and the increased profitability even more so. Read on to learn more about making the most of your Google AdWords campaigns.
The most common mistake made by businesses in Google AdWords campaign management is failing to properly organize their campaign before implementation. Poorly written ads and ill-conceived keyword choices can sink your Google campaigns before they even begin! If properly organized from the get-go, your campaign will start getting results much quicker and will be easier to adjust as you go on; this can make a huge difference to your ROI .
Ideally, you could have the perfect ad ready for any possible keyword typed in. However, we do not live in a perfect world and if there are 5,000 possible keywords or key phrases which could lead potential customers to you, that means you would have to write 5,000 different ads.
Of course, this would take far too much time. Instead, the usual practice is to use a single ad for a whole group of similar keywords. These groups of keywords and single advertisement are called an ad group. A campaign can include any number of these ad groups.
You can run as many campaigns as you like from a single Google account. You may have a variety of different products and services to sell, with each having its own set of ad groups and campaigns which direct traffic to a different site.
How you divide your efforts into separate ad campaigns is a matter of personal choice. However, when it comes to creating ad groups, there is definitely a right way and a wrong way to go about things.
The majority of newcomers to AdWords will create campaigns which look a bit like this:
Jones Telecommunications
Robust Solutions for
All Your Voice Mail Needs
www.jonestelecom.com
auto attendant
business telephone systems
call management systems
voice mail
voice mail equipment
voice mail service voice mail systems
Their ads will send all visitors to their home page, where there will be links to “Services,” “Equipment,” “Q&A,” “About Us,” “Contact Us,” etc. What’s wrong with this kind of Google AdWords campaign management?
The problem here is that there are too many different types of keywords all grouped with the same ad here. Each of those keywords given above should be in its own group. What?s more each of these should be grouped along with several other similar keywords and key phrases.
What we see here is an ad which doesn?t match up with the keywords as well as it could, since there are several different kinds of keywords grouped together here.
Simply using the name of your business as the headline of your AdWords ad is not going to be terribly effective. You?ll have a lower CTR (click through rate), meaning this ad is going to cost you more money for less results.
What Jones Telecommunications has done here is to make an ad about themselves, rather than about the customer and their needs. Your ads should be consumer focused.
People are not going to be searching for ?Jones Telecom?, at least not often. What they will be doing searches for is the product or service they want; ?voice mail service?, for example. These people should be directed to a web page which covers this topic. Similarly, someone looking for broadband service should be taken to a corresponding page, not the home page. Never make your prospective customers do the work – show them what they are looking for; it is that simple.
You?ll have a much easier time of this if you organize your campaigns correctly from the ground up. You should begin by organizing your keywords using Wordtracker (http://www.wordtracker.info) or Keyword Research Plus What you?ll end up with will be something like this:
Voice Mail Services
voice mail provider
voice mail service
voice mail service provider
voice mail services
Voice Mail System
voice mail systems
voice mail systems for realtors
telemarketing and voice mail systems
phone systems voice mail
home office voice mail systems
home office telephone voice mail systems
Auto Attendant
answering attendant auto system
auto attendant voice mail services
auto attendant
auto attendant phone system
auto attendant software
auto attendant system
auto attendant voice mail
phone auto attendant
Now, before you go about writing AdWords ads for all of these keywords, you will want to think about negative keywords. What are these? I will explain in a minute ; first, here is a list of different keywords related to ?Voice Mail Software?.
voice mail software
voice mail business software
voice mail software for panasonic
voice mail broadcasting software
voice mail business software
multiple voice mail software
mac voice mail software
multi-line voice mail system software vru
norstar voice mail software
software to record voice mail
free voice mail software
You may want to take out key phrases including the word ?free?, unless you genuinely have something to offer for free. Jones Telecom may also not offer voice broadcasting service or any software for MacOS. Take these keywords and place a minus sign in front, which makes them negative keywords. You should be left with a list like this:
voice mail software
voice mail business software
voice mail software for panasonic
voice mail business software
multiple voice mail software
multi-line voice mail system software vru
norstar voice mail software
software to record voice mail
Negative Keywords:
free
mac
macintosh
broadcast
broadcasting
When organizing a Google AdWords campaign, each keyword list will become a different group with its own ad or set of ads.
Related Blogs
- Valuable Tips on Adwords Management
- Why Hasn’t Dove Pursued The Target Market Of Children? | day trading
- CRM Software – Sales, Campaign Management and Operational CRM Software | Customer Software
Filed under analytics, PPC-Pay Per Click Ideas, PPC-Pay Per Click Management, Training by
