If you think that the uses of Twitter,Facebook and other social sites are increasing you are correct. If you think that you may be dealing with scatter targetting you are wrong. I just came across a very interesting site Lotame.com I found this video by Andy Monfried, the founder of Lotame, useful for internet marketers,content publishers and advertisers. As a chronic early adopter I thought it might interest you also.
Besides the above there are several other videos at their site Lotame.com.
If you are interested in their research findings in several markets I encourage you to download their research from Lotame – Social Media Research the following reports:
1. TV Enthusiasts in Social Media
2. Moms in Social Media
3. Teenagers in Social Media
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- Early Adopters Have Significant Influence on Brand Success | Corporate Eye
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