PPC Management requires you to be on top of your game. When you make mistakes you may not achieve the conversion results and end up wasting money.
Here are some ideas to avoid the mistakes
1. Not doing good keyword research. Good keyword research using free tools like Wordtracker, Wordstream or Google’s own Keyword Tool will provide you the right words to target. See what successful and long standing advertisers are doing and emulate their keywords that should be in Line1,Line2, and Line 3 of the ads.
2. Having a slew of keywords,Organize your keywords into ad groups of one per keyword, with the three variations broad,phrase and exact. Have (2) separate ads in each grouping. This will give you the maximum granularity to discover the winners and improve your ads.
3. Lackluster Ads. Write compelling ads that are not about your business or product but about the exact item the searcher is looking for. For example:
{Pilgrim’s Pride Turkeys}
{ Pilgrims Have the Best Birds}
{PilgrimsPride.com}
is an bad example where the ad
{Premium Turkey at Discount Prices}
{Succulent Turkey for Your Family}
{ premiumturkey.com }
would be better as it addresses the solution that the consumer is looking for.
4. Experiment with Variations of the Ad in each ad group with small changes. Perhaps add a? mark at the end of the First Line.
5. Deliver what you promise in the ad by matching it with the copy on the landing page you are sending it to. Make it easy for the consumer to buy from you by providing clear navigation. Do not send them to a general information page when they are looking for a specific item,. When you deliver what you promise your quality score should be optimal, improving your position and lowering your costs while you are meeting the searchers needs.
6. One Campaign for all. Split your campaigns into search campaigns and Content Network Campaigns. They behave differently and reach different targets. Maximize your effectiveness by crafting different messages for each network and testing the results.
7. No Negative Keywords.Use negative words to weed out and refine your campaign to buyers. For example in these examples the word Free, Chicken,Fowl,Pheasant,Recipes,Gravy, or the country of Turkey which might come up may qualify the buyers you want versus general interest.
8. Test,test and Test. Always be Testing your copy,offers, fonts,colors and positioning. Be aware of your conversion metrics. Free tools such as Adwords conversion testing or Google Analytics and Website Optimizer make it relatively easy to use.
These are just a few tips you can use to save you time, money, and give you the best bang for your Adwords dollars. Pay Per Click is a dynamic advertising tool so you cannot afford to stop learning in the world of Pay Per Click marketing.
Avoiding mistakes is the key to better PPC campaign management. I advise you to constantly be aware of your buyers view.and would invite you to continue learning cool tips and better techniques for your Adwords management tasks and constantly be learning about PPC Management Strategies to keep you at the top of your game.
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Filed under PPC-Pay Per Click Ideas, PPC-Pay Per Click Management, Training, Web Conversion Testing, analytics by 
PPC Loophole-Speed PPC V4
SpeedPPC V4 brings with it lots of new cutting edge features that will lift the game for those who use it. It is the upgrade to Speed PPC V3 which we have reviewed on this blog before.
These advancements include:
Interface
* All the new features mean a shiny new interface, with customizable toolbars and improved data entry fields making it faster and easier to enter your campaign information.
* Work efficiently following a streamlined workflow – through the logically ordered tabs dedicated to each step of the campaign process.
* Manage your campaigns better with the Campaign Explorer, a Windows Explorer-type window that allows you to create, delete, refresh and rename campaign shortcuts and folders to arrange your campaigns in. Create a folder of campaign shortcuts per affiliate program or client.
* Never lose a campaign by accident with our new automatic “save on close” feature
* Save time exporting your SpeedPPC campaigns and set your output to automatically export after building
* Organize your files more efficiently by setting your default file paths that you like to save your keyword lists, ads or campaigns in. Store them all in one folder or save them separately, eg. Expansion lists in one folder, campaigns in another.
* Lots of interface improvements to allow for better workflow and ease of use.
Campaign Building
* Completely rewritten campaign building allows for 300% faster build times.
* Find more customers that are ready to buy by generating even more long tail search terms, combining up to 4 keywords lists. Building on the version 3.0 single and dual core campaign types, you’ll now see “Multi Core” campaigns allowing you to add up to 3 expansion lists that can be mixed with your main seed keywords (4 total keyword lists).
* Target domain-based search queries with added flexibility to the Domain campaign type, giving you the option to set the country codes (eg. Co.uk) and top-level domains that you want to include (eg. .org, .net).
* Enter your seed keywords as normal, with a more streamlined menu to save, clean and delete keywords.
* Decide on the long tail search terms you want to build through the dedicated expansion keyword library (in addition to your expansion keyword viewing box). Enter 1-3 expansion keyword lists and order them for mixing with your seed keyword list in any combination.
* Keyword mixing capabilities have been expanded, enabling you to mix keywords in list order and every variation. Don’t Mix Pair now allows for an additional expansion list that you can reference with SpeedPPC tokens for greater targeting ability. An additional mix type has been added called “Mix & Pair” allowing you to mix 2 keyword lists, while matching with another list to get the best of both worlds.
* Cut your campaign costs by adding negative keywords through the dedicated negative keywords output for Google AdWords, with the ability to specify negative match types.
* Improve the quality of your traffic by using the dedicated negative keyword match types with campaign and ad group level options (AdWords Editor only).
* In addition to the traditional MSN bid fields, MSN adCenter Desktop now has a dedicated section for keyword bids to match the new dedicated output file.
* A dedicated output has now been added for Content Network campaigns, based on both keywords and image ads.
* Custom output fields have been consolidated on the bids tab so they can be easily referenced in the one place. Simply choose your custom search engine, then enter your bids, etc.
* Dedicated functionality for Content Network advertisers, giving you the power to create ad groups intuitively on keyword themes and target ads at each themed ad group.
* Enjoy more flexibility in your ad group creation with expanded grouping choices including:
* Creating ad groups based on 1-3 expansion lists
* Segmenting ad groups based on keyword themes. Just feed in a list of keywords and it will instantly auto-theme them for you.
* Create multiple keyword ad groups, under the same campaign
* Get a visual on all your auto-generated ad groups with the new Ad Group Builder, allowing you to view all the targeted ad groups created and the keywords in each.
* Make quick re-arrangements using the “drag and drop” feature to drag keywords from one ad group and drop them into other ad groups.
* Quick options to add and remove ad groups from the Ad Group viewing window.
* Easily change your ad grouping and re-build your ad groups at the press of a button.
Image Ads
* Expand your reach on the Content Network with SpeedPPC’s brand new Image Ad feature
* Save time setting up your text ads by storing and retrieving complete sets of ads under both Standard and Advanced Ad builders
* The URL separator for your ads has been handily relocated to the standard ads tab, so you can control how the keywords in your ad URLs are best displayed for maximum click throughs
* Need a fresh slate? Start from fresh and clear all your ads with the click of a button.
Landing Pages and URLs
* Improve your tracking by building unique keyword URLs in the new dedicated landing page tab
* Click a button and SpeedPPC will check your URL is valid, so there are no nasty surprises after you launch your campaign.
* Improve your quality score and let SpeedPPC check your landing page for keyword relevancy before launching your campaigns.
* Improved landing page software to allow for updating existing databases by adding new records, deleting old records, or completely overwriting.
Dynamic Insertion Tokens
* We’ve added new token functionality to SpeedPPC’s unique set of dynamic insertion variables:
* Insert more relevant keywords into your ads and landing pages with additional tokens {expansion2} and {expansion3} for multiple expansion lists.
* Tracking ID tokens can be set uniquely for each match type of a keyword – track your keywords plus the match types that are performing best.
* Set two new tracking ID tokens to generate uniquely for each ad and/or ad group for even more tracking capability.
Improved Outputs
* A new dedicated output tab has now been set aside for faster uploading into Bing/MSN using the free adCenter Desktop tool.
* Quickly check your Google AdWords output prior to importing into AdWords Editor, with new headings for easy reference on each data field.
* 2 new dedicated outputs have been added for Google AdWords, streamlining your ability to upload image ad campaigns on the Content Network.
* Get a headstart on your own dynamic landing page template with an output added for simple landing page code. Use the quick copy function to insert the exact codes to dynamically generate the triggered keywords into your landing page content.
* Use the new Output toolbar to quickly build your campaigns, export multiple search engine files at once (in Excel and CSV), and open the output folder to view all your output files at once.
Speed PPC V4
Discover also the new Wordpress Plugin to allow for dynamic linking using the Speed PPC patent pending tokens.
>Pay Per Click Management Techniques
There are some very common mistakes people make when implementing their Google AdWords campaign management strategies. More than 90% of AdWords campaigns and their Pay Per Click Management is the most effective (in terms of reaching the target market or cost) manner. However, these campaigns can be turned around and begin to produce better results with as little as an hour of work! The potential savings can be enormous , and the increased profitability even more so. Read on to learn more about making the most of your Google AdWords campaigns.
The most common mistake made by businesses in Google AdWords campaign management is failing to properly organize their campaign before implementation. Poorly written ads and ill-conceived keyword choices can sink your Google campaigns before they even begin! If properly organized from the get-go, your campaign will start getting results much quicker and will be easier to adjust as you go on; this can make a huge difference to your ROI .
Ideally, you could have the perfect ad ready for any possible keyword typed in. However, we do not live in a perfect world and if there are 5,000 possible keywords or key phrases which could lead potential customers to you, that means you would have to write 5,000 different ads.
Of course, this would take far too much time. Instead, the usual practice is to use a single ad for a whole group of similar keywords. These groups of keywords and single advertisement are called an ad group. A campaign can include any number of these ad groups.
You can run as many campaigns as you like from a single Google account. You may have a variety of different products and services to sell, with each having its own set of ad groups and campaigns which direct traffic to a different site.
How you divide your efforts into separate ad campaigns is a matter of personal choice. However, when it comes to creating ad groups, there is definitely a right way and a wrong way to go about things.
The majority of newcomers to AdWords will create campaigns which look a bit like this:
Jones Telecommunications
Robust Solutions for
All Your Voice Mail Needs
www.jonestelecom.com
auto attendant
business telephone systems
call management systems
voice mail
voice mail equipment
voice mail service voice mail systems
Their ads will send all visitors to their home page, where there will be links to “Services,” “Equipment,” “Q&A,” “About Us,” “Contact Us,” etc. What’s wrong with this kind of Google AdWords campaign management?
The problem here is that there are too many different types of keywords all grouped with the same ad here. Each of those keywords given above should be in its own group. What?s more each of these should be grouped along with several other similar keywords and key phrases.
What we see here is an ad which doesn?t match up with the keywords as well as it could, since there are several different kinds of keywords grouped together here.
Simply using the name of your business as the headline of your AdWords ad is not going to be terribly effective. You?ll have a lower CTR (click through rate), meaning this ad is going to cost you more money for less results.
What Jones Telecommunications has done here is to make an ad about themselves, rather than about the customer and their needs. Your ads should be consumer focused.
People are not going to be searching for ?Jones Telecom?, at least not often. What they will be doing searches for is the product or service they want; ?voice mail service?, for example. These people should be directed to a web page which covers this topic. Similarly, someone looking for broadband service should be taken to a corresponding page, not the home page. Never make your prospective customers do the work – show them what they are looking for; it is that simple.
You?ll have a much easier time of this if you organize your campaigns correctly from the ground up. You should begin by organizing your keywords using Wordtracker (http://www.wordtracker.info) or Keyword Research Plus What you?ll end up with will be something like this:
Voice Mail Services
voice mail provider
voice mail service
voice mail service provider
voice mail services
Voice Mail System
voice mail systems
voice mail systems for realtors
telemarketing and voice mail systems
phone systems voice mail
home office voice mail systems
home office telephone voice mail systems
Auto Attendant
answering attendant auto system
auto attendant voice mail services
auto attendant
auto attendant phone system
auto attendant software
auto attendant system
auto attendant voice mail
phone auto attendant
Now, before you go about writing AdWords ads for all of these keywords, you will want to think about negative keywords. What are these? I will explain in a minute ; first, here is a list of different keywords related to ?Voice Mail Software?.
voice mail software
voice mail business software
voice mail software for panasonic
voice mail broadcasting software
voice mail business software
multiple voice mail software
mac voice mail software
multi-line voice mail system software vru
norstar voice mail software
software to record voice mail
free voice mail software
You may want to take out key phrases including the word ?free?, unless you genuinely have something to offer for free. Jones Telecom may also not offer voice broadcasting service or any software for MacOS. Take these keywords and place a minus sign in front, which makes them negative keywords. You should be left with a list like this:
voice mail software
voice mail business software
voice mail software for panasonic
voice mail business software
multiple voice mail software
multi-line voice mail system software vru
norstar voice mail software
software to record voice mail
Negative Keywords:
free
mac
macintosh
broadcast
broadcasting
When organizing a Google AdWords campaign, each keyword list will become a different group with its own ad or set of ads.
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Filed under PPC-Pay Per Click Ideas, PPC-Pay Per Click Management, Training, analytics by
Pay per click is undoubtedly THE advertising breakthrough of the 21st century. For the first time in history, you only show your ad to people already interested in what you’ve got to offer, … and you only pay when they visit your “store” But because the search engines charge advertisers less money for truly relevant ads which get plenty of clicks (and add a penalty to all the others), … it’s also the first time in history that managing a single ad campaign has become a full time job! You see, increasing competition, costs, and quality requirements imposed by the search engines make it VERY difficult for most people to get maximum profit from PPC
Glenn Livingston is one of the most highly respected AdWords marketers in the United States. More importantly, he runs a large AdWords management agency and has seen literally hundreds of PPC accounts, so he really knows what works from a “dollars in vs. dollars out” vantage point. (Compare that to a lot of the self proclaimed gurus out there “talking theory”)
Glenn also actually has very strong business background consulting for dozens of companies like AT&T, Lipton, Novartis, Whirlpool, and many, many more. And, also unlike many of the gurus you may have followed, Glenn’s successfully built 17 of his own AdWords projects in markets having NOTHING TO DO with internet marketing. And he’s endorsed by the authors of BOTH major AdWords books, Perry Marshall and Howie Jacobsen. But the best thing is, Glenn’s marketing philosophy is to deliver real value BEFORE he asks for the sale. Which means he’s put a tremendous amount of blood, sweat, and tears into creating these Adwords Cheat Sheets, Videos, and MP3s.
So you really WILL get critically important AdWords insights about:
- Overcoming PPC Overwhelm –> Maximum Results in Minimum Time
-Sending Your Quality Score Demons Where They Belong
- Selecting Your Single Most Important Keyword
-Attracting Hyper-Responsive AdWords Visitors
-Optimizing the Content Network (the largest network in the world)
- Rolling Out to MSN, Yahoo, and Other PPC Engines
-Finding Your Single Most Important Competitor And much, much more.
I can’t recommend this highly enough … it’s one of the truly FREE resources on the internet that really does deliver value. Please click here now and grab yours now:
Filed under Marketing, Traffic Tools, Video, outsourcing, teleseminars by
One of my earliest Adwords teachers, Perry Marshall , author of the Definitive Guide to Adwords is having a series of
no-cost teleseminars
this week to celebrate his 40th birthday. I will also celebrate my birthday on Friday as well, but I have a few years on this whiz kid.
Its interesting in the Web 2.0 world you can be old early. Perry may be be 40 but the wisdom he displays is way beyond his chronological years.
He is featuring the following experts and colleagues :
You can register here : Perry Marshall Birthday Teleseminars
1. Wednesday April 8 at 11:30am CST - Stephen Juth, creator of AdWord Accelerator, will do an advanced Keyword Research clinic. 5 years ago keywords were a “sling mud against the wall” proposition. If you use that strategy today, your body will be found floating down the sewage channel of the information superhighway. Stephen sent Perry his outline last night and it’s killer.
2. Thursday April 9 at 11:30am CST - Terry Dean on the basics of building an automated online sales machine. Terry is one of the ORIGINAL online marketing gurus; Perry was reading his email newsletter in 1998 in his Dilbert Cube. His knowledge helped me escape the earth’s gravitational pull. It’ll help you too.
3. Thursday April 9 at 10pm CST – John Carlton , one of the world’s most revered and imitated copywriters does a Late Night Pajama Jam, the first he’s done with Perry in nearly 5 years. He’s going to take three sales letters that were runaway success stories and rip them apart in real time, explain the hooks, the offers and the psychology. Veils will be lifted from your eyes.
4. Friday April 10 at 8am CST – John Paul Mendocha – Dr. Speedselling , will explore how sales people and Joint Venture Entrepreneurs sabotage themselves and so often walk away without the prize. Based on his 30 years of machine gun fire in the trenches, he’ll explain the counter-intuitive mindset that champions use to torpedo the competition and secure the best deals. You’ll be mesmerized by his edgy stories.
5. Friday April 10 at 10am CST - Richard Stokes , president of AdGooRoo.com, de-constructs Google’s CTR and Ad Rank formula – he believes he’s finally cracked the code on this, and with terabytes of research data, he’s surely the only guy in the world who could even lay claim to such a statement. If you’re buying Google clicks you can’t afford to miss this.
6. Friday April 10 at 11:30am CST - Marlon Sanders , one of the ORIGINAL online marketing geniuses, on: 15 Years of Sense and Nonsense in online marketing. This man has SEEN IT ALL. Every scam, every delusion, as well as many hundreds of outrageously successful businesses that he’s seen from the inside out. This is likely to be a non-stop 90 minute rant and he’s not going to care if your feelings get hurt. But he’ll pound some sense into everybody.
7. Friday April 10 at 4pm CST – @Michael Cage is a senior member of Perry’s inner sanctum. He and Perry were in the same Mastermind Group under Dan Kennedy for 4 years and he’s the smartest under-30 marketer I know. Young whippersnapper and razor sharp.
You can register here : Perry Marshall Birthday Teleseminars
These speakers will generate lots of valuable ideas and you will not want to miss this.
Gwen Tanner
Pamela S. Wynn
Rachael Butts
Roberto Nicolinni@plus...
