June 16, 2010

Two Kicks at the Same Can

Imagine if the visitor to your website came, looked and left without taking advantage of what you have to offer.

I am sure there are many marketers out there who have experienced this but have not had an answer and wondered what made the visitor leave, and what could they do to have a second kick at the can .

A smart marketer would never bring a visitor to a sales page directly. He or she would always have an opt-in page where they would capture the name and address of the person and then add a series of messages to an autoresponder series that would deliver email messages to the person on a predetermined schedule.

I use Aweber for this task but there are a variety of services such as 1Shopping Cart,Get Response and Mail Chimp. The autoresponder allows you to send relavent messages to your prospect who has showed up and opted in to your list. Then your messages can be crafted to let the prospect know who you are and a little more about you as well as allowing you to provide more value to them.

If your prospect then did not buy you could continue mailing in your series and engage them in your process. If they got to the shopping cart but abandoned you could track this if you were using a free analytics program like Google Analytics by placing tracking cookies at various steps in the process. This has been enhanced by a new twist that Adwords has introduced for those that are using PPC in driving traffic to their optins and sales pages. The twist is called Remarketing and in a nutshell the system remembers those that
are in various parts of your sales funnel and serves them another one of your ads, specifically targeted to their action or inaction . In my next post I will continue on how this is done and what the results can be.