Which content marketing metrics are valuable for Econsultancy?

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Which metrics do you use to measure performance and engagement with your web property or web properties?

 

Our Content Marketing Survey Report found that the most common metrics are unique visitors (88%), page views per visitor (76%) and page views (71%). Only a third (33%) stated that ad clicks were used as a metric.

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By Robert Metras

Rob is an experienced internet marketer and author. He helps businesses, professionals and organizations to raise their online visibility in local search and get more from their promotions and advertising and free use of search engine products.

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