June 1, 2010

Podcasting for Profit-Extend Your Reach

Podcasting is one of the most democratic and effective of the new media tools that allows you to get your message or point of view across to a wide audience. The ability to project your message to anyone,anywhere at anytime on the device of their choosing has lead to explosive growth in new media. This is so much so that established media outlets are porting their offerings from TV and radio to the podcast world.

Often thought of as personal broadcasting many podcasters make a healthy income at podcasting either in traditional audio podcasts or in the now popular video podcasts. The market has grown exponentially from the early adopters in the geek world to many of the top marketers in the world. One of the contributing factors to this has been the growth of computer notebooks and personal music players such as the Ipod and the Zune. This seismographic shift in the delivery of music from records to cd’s and online music aggregators and sellers such as Apple’s Itunes. The other major delivery channel is the Smartphone like the Iphone, the Blackberry, Android and HTC products and now the Ipad tablet device from Apple.

Professionals, and small businesses are extending their reach into their own community on their areas of expertise. This proliferation allows you to connect by video or voice in a way that has just not been possible in prior years. There are podcasts on gardening,child-rearing,sex,relationships,health and thousands of other niche and microniche subjects.

Education is also possible through the Open University, MIT,Stanford, professional organizations and a host of world class institutions for the taking. The opportunities are unlimited and open to anyone with a microphone, computer, and software program to record,edit and produce podcasts.

With this wide exposure to new media ,effective training is available for all who want free and paid content. For example Apple users have access to extensive information on the Apple Itunes site and through free videos sponsored by Apple.I would encourage you to take some training in this area as I have through Paul Colligan of Colligan.com to speed up your success in this new medium. Paul will be hosting a Free Teleclass this week and I encourage you to listen in to discover the mistakes that people make and how to avoid them to ensure success and an income. You can register at Free Teleclass for the event which will be live on June 3 or get access to the archived class delivered through podcasting.