Ryan Deiss and Weird Split Testing
Everybody knows Ryan Deiss runs A LOT of split-tests, and in the past he’s
reported a good deal of these test results to his subscribers and even let some
friends (like me) send them out to our lists too….
BUT, he’s held some really good ones back too…
Ryan’s reserved his BEST tests and result just for his $25,000/yr. mastermind
members, and this (until now) was meant for them:
Ryan Diess
http://www.whatsmyspin.com/enigma
This test is one that, so far, he’s only shared with them.
Why?
Because it instantly doubled his profits on every offer every time he tried it
without fail, that’s why.
…and it’s so simple, you can implement it in less than 60 seconds.
Ryan Deiss Doubles Profits
So what is it?
Ryan calls it “compound pricing”, and you’ve probably seen it but had no idea
it’s enormous effect on the bottom line.
Ryan made a private video just for you that shows exactly how the simple yet
powerful pricing tactic makes him more money than all the copywriting tweaks,
bonus offers, proposal follow-ups he could do a year.
To see it right now, and instantly profit from this jackpot strategy simply click
the link below. There’s nothing to buy, the video is free.
Click Here => http://www.whatsmyspin.com/enigma
Ryan Diess & “The Digital Marketing Lab”
So why is Ryan doing this? Like the last e-mails that I sent you mentioned, he’s
attempting to pay it forward, so to speak.
Ryan wants to show you, first hand, just a little of what’s inside his new
“Digital Marketer Lab” before he opens it for limited registration August 10h.
Stayed Tuned to Whats My Spin Folks
P.S. One of Ryan’s students just used his “compound pricing” strategy $497
product and the increased in dollars collected DOUBLED, just like when Ryan
did it with a $197 over product.
I’m tellin’ you, this is going to blow you away when you see it:
http://www.whatsmyspin.com/enigma
P.P.S. This is not another upsell or cross sell strategy although it will work
well with either of those. This is fun, have you guessed it yet?
Find out if you’re right. Click the link below to watch the video.
http://www.whatsmyspin.com/enigma
]
Filed under Internet Marketing, Web Conversion Testing by 
Testing to Improve Conversion- Yes
Testing is one of the most important concepts that an internet marketer can learn.
There is a very helpful site that I have found that is operated by Anne Holland, the founder of Marketing Sherpa. Anne and Natalie Myers provide a weekly test to test your skills on testing and judgement of various presentations of information.Which test Won is very engaging and draws you in for more. It is not a site for testing and analytic geeks but a site primarily for marketers who want to improve their craft and conversions.
The current week testing post compares headlines,subject lines in emails and copy in order to determine a winner, in terms of revenue.
You can also find very useful Testing-Free PDF’s, and Testing Videos to assist you in your testing practices. They will help you learn how, why and when to do your testing as well as yield valuable tips on what to test. You can learn a great deal from this site and from 66 past tests that will help you better optimize your site(s) for revenue creation.
You can always learn by testing.
Related Posts:
Marketing Sherpa Founder Anne Holland
Filed under analytics, Marketing, Web Conversion Testing by
Do You Know Your Numbers: The Whats and the Whys of Analytic Data
No, I am not talking about your Social Security Number or your telephone numbers. I am talking about your Web Analytics. What numbers are important and what are the keys to understanding your site and its visitors.
I will give you a brief overview below but I would encourage you to get into the habit of reading the blogs of the masters in this field and the books that they have published . My first and foremost leader and teacher is Avinash Kaushik author of the blog Occam’s Razor and books under the Sybex imprint, Web Analytics in an Hour a Day and Web Analytics 2.0 The Art of Online Accountability & The Science of Customer Centricity. To get a scan view of the best analytics blogs subscribe to Alltop’s Top Web Analytics which might be like asking you to sip from a firehose.
The others I would encourage you to follow are Bryan Eisenberg and Mitch Joel Eisenberg is the author of the New York Times bestseller Call to Action and co-author of a/b always be testing- The Complete Guide to Website Optimizer. Mitch Joel, a prominent thought leader in digital marketing is the author of the book Six Pixels of Separation :Everyone is Connected Connect Your Business to Everyone. He also has a podcast with the same name where the “cool guys” like Chris Brogan, Julien Smith,CC Chapman,Mitch and others do sort of a weekly call “Media Hacks” as well as a number of interviews. I include Joel who is not an analytics maven but who is very very good at the insights and creative dimension of the Why? side of Web 2.0 and who Google calls in to consult on marketing.
I describe analytics in two camps the What Has happened and the Why It Did and What You Can Do About It. The former being more quantitative and the latter qualitative.
There are a number of tools you can use that are free for the quantitative view.
If your site has a Cpanel installation you can use Awstats . It provides counts on who has visited,where did they come from, what kind of browser did they use,what kind of operating system, what search engine bots have visited and a lot of other specific data.
You can place Google Analytics Code, Clicky Code Code on your site for more detailed analysis at no cost. Both tools have reporting interfaces that are customizable to your needs.
For the qualitative side Google’s free Website Optimizer Tool allows you to to a variety of tests on the landing pages and content you have placed. You can do simple A/B testing, where you test two variations of content, for example changing the content of a headline or the colour of the type separately to find what converts better . You can do multivariate testing also on various variables and variations and see and test them to maximize your returns. The video below explains it’s use for you:
The 4Q tool by iperceptions is a free tool which provides you answers directly from your users and their experience with your site. This can yield valuable Voice of the Customer Information and your users can rate their experience. See below as Avinash Kaushik introduces it to you.
Filed under analytics, Web Conversion Testing by
PPC Management requires you to be on top of your game. When you make mistakes you may not achieve the conversion results and end up wasting money.
Here are some ideas to avoid the mistakes
1. Not doing good keyword research. Good keyword research using free tools like Wordtracker, Wordstream or Google’s own Keyword Tool will provide you the right words to target. See what successful and long standing advertisers are doing and emulate their keywords that should be in Line1,Line2, and Line 3 of the ads.
2. Having a slew of keywords,Organize your keywords into ad groups of one per keyword, with the three variations broad,phrase and exact. Have (2) separate ads in each grouping. This will give you the maximum granularity to discover the winners and improve your ads.
3. Lackluster Ads. Write compelling ads that are not about your business or product but about the exact item the searcher is looking for. For example:
{Pilgrim’s Pride Turkeys}
{ Pilgrims Have the Best Birds}
{PilgrimsPride.com}
is an bad example where the ad
{Premium Turkey at Discount Prices}
{Succulent Turkey for Your Family}
{ premiumturkey.com }
would be better as it addresses the solution that the consumer is looking for.
4. Experiment with Variations of the Ad in each ad group with small changes. Perhaps add a? mark at the end of the First Line.
5. Deliver what you promise in the ad by matching it with the copy on the landing page you are sending it to. Make it easy for the consumer to buy from you by providing clear navigation. Do not send them to a general information page when they are looking for a specific item,. When you deliver what you promise your quality score should be optimal, improving your position and lowering your costs while you are meeting the searchers needs.
6. One Campaign for all. Split your campaigns into search campaigns and Content Network Campaigns. They behave differently and reach different targets. Maximize your effectiveness by crafting different messages for each network and testing the results.
7. No Negative Keywords.Use negative words to weed out and refine your campaign to buyers. For example in these examples the word Free, Chicken,Fowl,Pheasant,Recipes,Gravy, or the country of Turkey which might come up may qualify the buyers you want versus general interest.
8. Test,test and Test. Always be Testing your copy,offers, fonts,colors and positioning. Be aware of your conversion metrics. Free tools such as Adwords conversion testing or Google Analytics and Website Optimizer make it relatively easy to use.
These are just a few tips you can use to save you time, money, and give you the best bang for your Adwords dollars. Pay Per Click is a dynamic advertising tool so you cannot afford to stop learning in the world of Pay Per Click marketing.
Avoiding mistakes is the key to better PPC campaign management. I advise you to constantly be aware of your buyers view.and would invite you to continue learning cool tips and better techniques for your Adwords management tasks and constantly be learning about PPC Management Strategies to keep you at the top of your game.
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Filed under analytics, PPC-Pay Per Click Ideas, PPC-Pay Per Click Management, Training, Web Conversion Testing by
Pay Per Click Management
I just came across a post by one of the leading thinkers in the Analytic World, Avinash Kaushik. The post was on his blog Occam’s Razor and is an excellent summary one should focus on for PPC and Organic Search ROI improvement.
ppc-sem-analytics-5-actionable-tips-improve-roi
Avinash is well worth listening to and adding to your feed readerGet OccamsRazor. He takes the complex and distills it down to the simple. He is also a pretty funny guy in his writings on some subjects that could induce sleep in the weak.
He is also author of the best selling book Web Analytics: An Hour A Day from which all his profits are donated to the charities Smile Train and Médecins Sans Frontières (Doctors Without Borders).
Filed under analytics, Internet Marketing, PPC-Pay Per Click Ideas, Web Conversion Testing by
