Power Friending is reviewed by ReadItforme Channel on You Tube:Business Book Summaries
“To find more out about these Business Book Summaries and ReadItFor.Me Channel go to: Polar Unlimited and visit Steve Cunningham.
If you like this idea check out this great offer they have for ReadItFor Me Pro ”
I came across the above video in my daily scans. It is a book trailer on You Tube Channel by ReadItFor.Me, a digital review and book summary site by the Burlington based digital media agency Polar Unlimited for my friend AmberMac and her new book Power Friending: Demystifying Social Media to Grow Your Business
These guys are specialists at Digital marketing and it shows and is instructive to all you internet marketers and authors out there . So why do I think that ? Let’s look at it above, then on their site
1. I can have all my senses stimulated at the same time by watching the cute You Tube Video show in that I see it, I hear the music and the visuals are captivating almost as obviously as Amber Mac and the book.
2. It tells me the story of the book in a scintillating way that is not commercial but very entertaining.
3. It then makes me curious about who has made this and lures me to find out who these characters are. I know Amber Mac and this fantastic book very well. I want to know more about Readitforme and Polar Unlimited
4 When I get to their site it is very well laid out and appealling and the ReadItFor.Me idea is upon the navigation bar.
5. I then look on the right hand side and I am being offered two things of value. The first that catches my eye is a free digital health check, the second is an extension of what drew me in and that is a Free offer for a ReadItFor.Me Pro subscription which has a description of what I will get . Imagine the simplest “Vayniac”* not finding the summary on Crush It! not valuable.
6. I see the Business Summaries slow pitched a little differently right below. I am enticed further into their web by inviting me to subscribe with my email and get on their list, so I can benefit from further conversations about cool topics by interesting guys and gain a chance to win something like a book from one if these authors. They now will talk to me weekly about new books and ideas
7. I see massive social proof in the form of Client Lists and Portfolios. I also see exclusivity in their speaking engagements as they appear only for C-Suite types.
8. I am reinforced more in that they also offer webinars on a regular basis where I can probably get to know them like them and trust them more. I have been given three opportunities three different ways to engage in addition to the Videos.
And on their main page their depth of knowledge, a team with young and older folks, is demonstrated by their own promo video.
These guys have a crystal clear understanding of the conversations that you need to engage in with your customers, your viewers and your market and do so in a digital form.
Are you using these kinds of tools and tactics on your website ?
Are people lured in and fascinated? Ask yourself if you have mastered the 8 items above. Are you capturing visitors and getting them on your list with an opt-in form. Are you using your autoresponder to continue the conversation. I use Aweber as my autoresponder due to their excellent deliverability rates and statistical capabilities. They have excellent customer service and training.
Are you offering an ethical bribe to encourage subscribers to engage with you? Are you using video on your site to have the conversations that will build your relationships? If you are not you are missing some valuable opportunities.
Are you using free web “what” analytics tools to measure activity on your site? Are you capturing the “why” analytics that give you the the Primary Purpose of Visit, The Task Completion rate, and the Voice of the Customer ?
I welcome your comments. Come back and visit and I will outline these steps for you in greater detail here on the blog.
* Vaniac: A devotee to the Crush It! author, and internet cyber-Wine Guy Gary Vaynerchuk.
Filed under analytics, Audio-Visual Presentation, Brand Building, Marketing, Video by 
In order to make your presentations interesting and useful use the following roadmap and you should have success. It does not matter if you do powerpoint like slides or video or you are conducting a teleseminar, the important thing is that people are listening or watching you and what you have to say. Be careful you do not use all sorts of technology tricks in your presentations. You want people to remember your message versus the medium or delivery.
- When you start define and set the expectations for your audience in your Introduction.
- Tell them who you are and why they should listen to you and what you have to offer. Give them a brief biography and highlight what you have achieved and how you can help them with their issues.
- Immediately build your value proposition in their eyes by telling them what you are going to cover and how you are going to do it.
- Present your material at a fairly quick pace so you can be interesting but not tedious or boring. Provide all forms of communication, oral, written and a combination of oral,written and visual. Be direct and avoid all sorts of fancy transitions and tech tricks. They take away and diminish your content
- Summarize what you have just presented in point form to reinforce them in your delivery and content
- Give them the next step for them to act upon your information. Ask for the order. Tell them exactly what to do. If you want them to go to the back of the room at a live presentation tell them what awaits them and how they can get your product or service now. If they are on the web provide them a simple shopping cart or order button that allows them to order then and now and highlight it with arrows pointing to the desired action button. Thank them for taking action.
- Leave them with some parting words that reinforcc the action you are asking them to take and the benefits that will accrue to them upon purchase. Without sounding like a Veg-O-Matic salesman on TV Infomercials with the “But Wait” paragraph, repeat the value stack of what they will get for taking the action and what bonuses will accrue for fast action.
If you do this and use bullets in your slides or presentation, avoiding long sentences on screen you will entertain, educate and make sales. If not you could bore your audience and yourself. Be lively and have fun. It will show your expertise and value. 
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Filed under Audio-Visual Presentation, Internet Marketing, Video by
One of the best ideas for content creators is to not reinvent everything but to repurpose your content.
Do it once and use it many times.
- Image via CrunchBase
If you are writing articles on a subject of interest to your readers it is a good idea to take those articles and spin them into a Special Report or a giveway for your readers as a bonus when they visit your site, or opt-in to it if they don not know you already.
This allows you to show more people the items that they want in different ways and make your content creation deliver for you again and again.
For example you may deliver a teleseminar or webinar on a particular subject of interest. You can take the recording and have it transcribed. Once it is transcribed you have a variety of options. Bundle several of the transcripts up into a E-book or create a E-course out of them. You can also take several of the recordings of your teleseminars and webinars and put them together with other written information and create a DVD product.
Articles can be turned into videos easily with a combination of your voice and written words on a Powerpoint slides turned into a You Tube video and redistributed through a sharing/distribution service like Traffic Geyser or Tube Mogul.
If you have got something of interest by all means share that information in as many ways as you can so you can meet people’s different ways of consumption ,written,visual or audio in a way that lets you amplify and broaden your reach. If you do this you will find repurposing of content a useful, and profitable idea.
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Filed under Article Writing & Marketing, Internet Marketing, teleseminars, Video by
A little bit of the book launch frenzy for AmberMac’s new Social Media book Power Friending. Amber is interviewed by Matt Harris for the Butterscotch.com show “On Deck” at the launch.
If you are interested and want more on this visit the fansite at Power Friending
Butterscotch.com, a division of tucows is a Toronto based provider of great content. Check them out at Butterscotch. You can find shows,freeware, and A lot of tutorials that will help you with everything from Chrome to Windows Find the stuff you need at free software.
Filed under Brand Building, Marketing, social media marketing, Video by
The modern day newsroom may not be the same as it used to be. Business promotion is in the same boat.
The growth of citizen journalism and self-produced video is exponential. You Tube is the most popular place to put your videos to provide news and useful information coupled with fantastic search opportunities. And it all can be done with a camera as simple as the Flip.
Even main stream media reporters could use little Flip cameras in case they catch a scoop. One rabbi certainly did last week when he caught Helen Thomas, a media icon, and eldest working member of the White House Press Corps and her controversial remarks about Israel that led to her retirement. The rabbi who filmed her remarks and put them on the Web did so with a Flip cam?
If you want to use video you should make sure it looks professional, if you are trying to highlight and idea or news story about your business or product. I came across an excellent post on Ragan’s PR Daily News by Lindsey Miller that gives you tips and ideas on how to assure you have good quality.
Tomorrow I am going to a Search Engine Strategy Conference in Toronto and see Greg Jarboe the author of a book that should help you do a good job with Video. The book is, a Sybex imprint, YouTube and Video Marketing: An Hour a Day
Filed under Internet Marketing, Marketing, Video by
