7 Steps To Complete Search Engine Domination by Ana Hoffman

The talented and charming Ana Hoffman writes regularly on her blog about Search Engine Domination by your own activitities. She has been doing this for several years and has generated a lot of useful content for bloggers that are seeking an income. She has a number of very useful posts on her blog that are insructive and lead to action.

Traffic Generation Cafe and Search Engine Domination

Ana has some ideas that she shares in the below video about Split Testing to Increase Landing Lead Capture Page Conversion.

Search Engine Domination takes many forms including video,audio and the printed word. Here above you learn some tips not only to increase your visibility and rankings, but traffic strategies that help convert the visitors you do get

Search Engine Domination- 7 Steps .pdf

Visit the Traffic Generation Cafe and opt-in to get on Ana’s subscription list. I have enjoyed being on it for the last year and think you will like it also if you are interested in search engine domination and the mechanics of generating and converting visitors to buyers

Here is a link for you to download your copy by clicking on this link

Here is just a sample of the Contents Covered:

Introduction…………………………………………………Page 4
Step 1. Research Your Keywords……………………….Page 6
Step 2. Study Your Competition………………………..Page 15
Step 3. Make a Plan………………………………………..Page 22
Step 4. On-Page Optimization…………………………..Page 24
Step 5. Get Indexed……………………………………….Page 30
Step 6. RSS Master Feed…………………………………Page 32
Step 7. Link Building………………………………………Page 39

Best of Luck in Your Efforts

Start Your Internet Business

Recently my friend Connie Ragen Green contributed to a book that I wish that I had had when I was just getting started online.

What’s this book about?

Ten successful online business owners including Connie were asked this question:

“What could have made your business so much
more successful if you had only known or had
only done it sooner?”

Connie’s chapter includes information she has never shared with anyone before this.

The goal with this book is to keep YOU from making the same mistakes that its authors all made.

We had the learn the hard way; you don’t have to!

Whether you’re a beginner who needs to get down to basics, or more experienced marketer who has
lost your “mojo”, this book will give you inspiration, practical advice, and a to-do list of ideas to
implement in your business TODAY.

Need to know how earn more money with your business?,

You’ll learn exactly what we wish we would have known when we started out that would have impacted our
productivity and profitability in a huge way.

The authors are Marlon Sanders, Nicole Dean, Dennis Becker, Rachel Rofe, Jane Mark, Willie Crawford, Reed Floren, Dr.Mani Sivasubramanian, Tahir Shah, Susanne Myers and Connie.

My two buddies here from 1KADay and Unlimited Beauty and Radiance are Rachel Rofe and Dennis Becker

Rachel Rofe

Dennis Becker

Connie Ragen Green, Rachel Rofe and Dennis Becker are doing a “best seller” launch today.

What that means is that everyone who decides to buy this new book today in either paperback
or Kindle will get several awesome bonuses. I just bought a copy to get these bonuses for myself.

*** So here’s what you need to do… ***

1) Go check out the book and see if it’s something you’re interested in.

You’ll find links to both the paperback and the Kindle version here:

http://budurl.com/36things

2) If you want to spend $25 and get free shipping, take a look at Connie’s other books at http://budurl.com/CRGonAmazon

3) During the checkout process save your receipt number

4) Go to the sales bonus reward page:
and enter your name, email and Amazon receipt number

5) That will trigger an email with your bonus download link.

6) Grab and enjoy your bonuses. (You’ll get an email with your bonus download link – so be sure to check
your spam filter and use an email you actually use!)

7) And then: don’t sit on your butt this information — get out there and DO it!

If you’d like, please leave YOUR review of the book. It’s great exposure for you and the authors would really appreciate it!

Slow Rotting of Internet- Ryan Diess

Based on alarming new data, Ryan Deiss is predicting the World
Wide Web as we know it, as independent direct marketers will be
dead In 18 to 24 months.

Ryan’s even outlined his findings in a shocking new report he’s
calling: The “End of The Web?” Report

End of The Web Report

You can get a complimentary copy right now by clicking the link below:

http://www.whatsmyspin.com/end-of-world

Ryan Diess Secrets Revealed

Inside the report Ryan will reveal…
* The 3 giant companies who are KILLING online “mom and pops”
(like YOU!) using an old Walmart strategy…and how you can PARTNER
with them. (Yep, if you can’t beat ‘em it’s best just to join ‘em…)

* Why cheap, easy traffic (i.e. Google AdWords) has all but
dried up, and the “Brute Force” traffic strategy that is more
reliable and less expensive than Google…

* The “5 Phases of Technology” and why the transition from Phase
4 to Phase 5 will render most online businesses impotent over the
next 12 – 18 months…

* The $200,000 “bet” I make every 30 days, and how you can
follow my lead and cash-in on the largest wealth transfer the web
has ever known…

* How the most common gadget in the world is killing traditional
eCommerce, and why tactics like upsells and continuity may be
gone forever. (There is a solution to this mess, but you have to
read the report to see what it is…)

and much, much more…

Get Free Copy of Ryan Diess Report

Claim your free copy of his 24 page report NOW before he’s forced
to remove it from the web.

Check this out to claim your free copy now:
http://www.whatsmyspin.com/end-of-world

Ryan realizes that he’s making some very bold statements that
could come back to haunt him, but he’s willing to risk his
reputation to make sure that you don’t get blindsided by these
massive shifts in the marketplace.

That alone just move this report to the top of my reading list!

Listen, I know this must sound like a very doom and gloom
message, but Ryan assures me there is a rainbow, if you know
where to look, and pot of gold too.

He believes that he’s figured out a way for few of us to profit
from the coming changes. The report outlines the entire process,
along with Ryan’s research data and proof points to inside the report.

Go grab your complimentary copy now … Click Here =>
http://www.whatsmyspin.com/end-of-world

I’m sure that some people will say that Ryan’s being over
dramatic or that he’s gotten too emotionally attached to his
ideas, but I think that you’ll see: the facts back him up 100%.

Grab a copy of the End of the Web report now for FREE:
Go Here==>http://www.whatsmyspin.com/end-of-world

Analytics- Can You Measure It ?

I was taught by Alex Mandossian and several other top marketers that if you could not measure your results and actions you could never tell where you were and if anyone cared.

That is pretty sage advice for internet marketers who should seek continuous improvement by seeing what actually happened, and the details of who came,how long did they stay,what did they do,where did they leave from and if possible why. The answer to these questions comes from analytics.

Analytics Tools

Gabriel Chu and CK Wong of 80/20 Media have produced a course called Fastrack Analytics. Both of these chaps are Google Certified Analytics Individuals and have MBA’s and a wealth of experience working in the field for their own products and services and for clients. They not only teach but they do it.

Analytics Training Review

They have launched an analytics training product today and are selling it on the site for the princely sum of USD 27.00.- One Time Payment-No continuity I bought it and find it has a number of features new to intermediate marketers could learn from. The link to the site at Fasttrackanalytics.com is not an affiliate link but presented as a choice for well presented training.

In the course they have :

▪ Hours Of Videos Covering Google Analytics Essentials, Video Analytics, Email Analytics, Analytics For Facebook and other social media properties
▪ Learn Pay Per Click, Social Media, SEO Metrics And Considerations.
▪ Intermediate Tips And Tricks On Setting Up And Tracking Your Site Quickly And Effective Analytics Hacks For Marketers!
▪ Detailed Checklists To Take Beginners And Intermediate Users Alike Along In Tracking Campaigns Effectively.

Watch the video below as they explain their site

It is well worth purchasing if you want to improve your site or blog or have a desire to get a primer on analytics.

Wow that is an unusual title for a blog post. It came to me based on some folklore in the Internet Marketing world and some of the best tools I have used since I came online.

There are few underachieving nerd tubby guys from Australia out there that have the excellent reputation that one gentleman, who alternatively has been called a tubby nerd and describes himself as a country guy from Beechworth in the Australian state of Victoria. That fellow is a long time veteran trainer in the internet marketing community named Ed Dale.

Ed is a friendly chap who is the master of self-deprecating humour, and was the founder of an Internet Marketing Training Program for new marketers called the Thirty Day Challenge. (30DC) He is also one of the collaborators with the perpetually good looking and cool surfer dude from San Diego,Frank Kern.

Ed has brought the free line forward in making sure newbies( new participants) get excellent grounding and free education and do not get fleeced by scam artists. He is a gentleman of the first order and a fellow who shares freely his vast experience in order to change the lives of many others.

I got to know the 30 Day Challenge and the training in it and discovered more Australians, not Americans, or Canadians. They were led by Brent Hodgson, Eugene Ware, Dr. Anthony Fernando and Ben Stickland of Noble Samurai, the makers of the market research powerhouse tool Market Samurai. It is provided free of charge to 30DC participants and then you may purchase a copy. I bought it without a minutes hesitation and have used it almost daily in my work with clients and my own sites. It is cross platform tool, operates using the Adobe Air Framework and is constantly being improved and refined at no charge to the users. It is available to the public at large also and I encourage you to get a Free Trial at Market Samurai You also will get access to a whole slew of videos and training by the Samurai Dojos or trainers on how to make the most effective use of the various components of Market Samurai quickly.

The Thirty Day Challenge starts with Ed talking about his Magnificent Symphony Of Four Parts, which is broken down into market research, traffic, conversion, and product. In my next few posts I want to tell you about Market Samurai and the power it possesses in identifying , analysing and monetizing business opportunities for marketers.

If you want to increase your visibility, build your brand and help people to understand your subject or passion you can write a book.

I went to my first book launch party last night for a first-time author, my friend  AmberMac whose book which I have talked about in this blog . It was a pleasant affair with friends, family,colleagues and media personalities present. The book PowerFriending was being released yesterday in the United States and is an imprint of Portfolio Books, a division of Penguin Press.

There were several authors there including Rahaf Harfoush, author of Yes We Did An Inside Look at How Social Media Built the Obama Brand and Jeremy Gutsche of TrendHunter.com Exploiting Chaos 150 Ways to Spark Innovation During Times of Change. Rahaf had flown in from Geneva. The key point having read these books is that they all shared some information that provides value in the reader’s eye, they were timely, and were pertinent to my interests and were good reads.

Authors will tell you they do not make many dollars writing books. They use them to share and promote their expertise and content. This assists any author in building a tangible hook, to establish immediate credibilty and create further interest in their brand. Interestingly enough the three authors I have mentioned are all top keynote speakers for conferences,conventions and the like and are represented by the global speakers bureau The Lavin Agency. All of these authors are also engaging and are appreciated by their audiences.

They all have  day jobs and these speaking engagements help to make them more visible across many more markets and locations . If you have an expertise and have a publisher this is one of the fastest ways to promote your brand. Are you doing it?

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One of the best ways to market is to be different or set-out from your competitors so that your product or service stands out and is in a word, memorable.

I was visiting a new store in The Shops of Don Mills in Toronto yesterday called McEwan. It is a destination location for foodies, and I am an unabashed foodie. The store is the creation of Toronto chef and Food Network Canada personality Mark McEwan and it is a gleaming,silver market, selling fresh foods to go,groceries,meat,fish,produce and cooking paraphenalia. It reminded me a bit of Fauchon in Paris or the food hall at Harrods in London on a bit smaller scale. It was a very pleasant experience and I will come back again and again due to the quality,value and experience.

My sweetie bought me a little treat. A Mo’s Bacon Bar (85gr) by Vosges Chocolate of Chicago. She knows I love Applewood Smoked Bacon as well as Chocolate. What a unique and memorable confection. And I was fascinated by the box that this bar came in. McEwan was unforgetable, due the outstanding quality and selection, but this chocolate bar stood out to me more than a lot of products I have consumed. It told me a story.

On the back of the bar this was printed along with a picture and bio of the chocolatier Katrina, the usual nutrition facts and UPC Code:
“Bacon & Chocolate”
I began experimenting with bacon and chocolate at the tender age of 6,while eating chocolate chip pancakes drenched with Aunt Jemima® syrup as children often do. Beside my chocolate-laden cakes lay 3 strips of sizzlin bacon,just barely touching a sweet pool of maple syrup. And then, the magic- just a bite of the bacon was too salty and I yearned for the sweet kiss of chocolate and syrup- so I combined the two. This was a turning point;on that plate something magical happened, the beginnings of a combination so ethereal and delicious tht it would haunt my thoughts until I found the medium to express it-chocolate.

From there,it was just a matter of time, and what began as a love of salt and sweet quickly unravelled into an obsession. No longer could I wait to unveil the royal coupling in solid bar form,a deep milk chocolate with bits and pieces of applewood smoked bacon and just a sprinling of Alder salt. Really, what doesnt taste better with bacon?

Peace,love and chocolate, Katrina”

Directly below this an instruction on how to eat the bar. A sentence ,primal in nature, evoking sensuality and lust.

“Breathe..engage your 5 senses, close your eyes and inhale deeply .Be in the present moment, notice the colour of the chocolate,the glossy shine. Rub your thumb over the chocolate bar, to release the aromas of smoked applewood bacon flirting with deep milk chocolate. Snap off just a tiny piece and place it in your mouth,let the lust of salt and sweet coat your tongue.”

I have yet to see a product that did such a good job of drawing me in to the experience and the mood. The message was truly memorable, the chocolate everything and more. Yum-O

The lesson here is that it does not take a great deal of space to clearly outline your difference from your competitors. Your written elevator speech can be that story and your hook. Now lean back close your eyes and think….

Here are some other ideas:

• Brand-Personality Self-Analysis – Find your brand’s emotional … – Marketers should take heart that with web link Web-video provides a much better place for a memorable marketing message in television and the press to be delivered, but not any message will be. Craft your message around your brand …

• It Doesn’t Get Better Than…Oscar Mayer’s New Ad Campaign » View … – Few food brands have a more impressive marketing legacy than Oscar Mayer. Their iconic “Weinermobile” was one of the first and most memorable marketing vehicles ever (literally). The company has been quite innovative over the years in …

• Branding With Memorable Marketing – In terms of memorable marketing, clothing retailer French Connection UK employed one possible strategy. It initiated a marketing campaign to differentiate itself from competitors by shocking its audience. Print ads as well as clothing …

It is a hot sunny morning today and I have not yet had my coffee fix. So I saunter on over to my local Starbucks where I go regularily. I want my morning fix.

I am standing in front of my happy, smiling local barrista and she asks me what I want today? On the counter staring at me is a cute hand drawn sign by Candice telling me her favorite is a peppermint chocolate chip frappucino®. I look up and the blackboard tells me that I can choose what I want, in My Frappucino® .

I make my choice, and Candice writes my name on the cup,repeats my order to her partner , I pay with my Starbucks card and head on down the counter to await My Frappucino. A smiling face serves it to me and repeats my name and my choice.

Seems like a simple story. WRONG. This is one of the most carefully executed marketing plans that I have seen since Burger King did it’s Have it Your Way campaign.

I have a need and Starbucks® not only just gives me a coffee but it upsells the price point to me with me not even feeling the upsell, versus “Do You Want Fries With That?”. It has moved me up the price chain, and personalized my experience with startling precision. It has also reinforced me in my decision by repeating my name and my choice. Think about it.

What is taking place here is an example of a carefully planned and executed marketing strategy because Starbucks® thinks about their customer experience and trains on execution. Are you doing that in your business? Is every customer interaction something that makes your buyer feel listened to and satisfied with their experience ? If not make sure you review your marketing system so that your customer experience is differentiated and then execute on your strategy relentlessly and thoughtfully according to plan.

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What keeps entrepreneur’s up at night? What is the one thing that makes you sweat and worry.
If you are like most small business people it is the need for a steady flow of good customers and the rewards, both financial and satisfaction that it brings.

I got to know John from his original book Duct Tape Marketing and from his podcast on the Itunes platform. That encouraged me to get to know a bit more about this easily understood, practical marketing pro and to consume more of his useful information. The Referral Engine-Teaching Your Business to Market Itself is his latest work.

I agree with Seth Godin,the marketing guru of our time, when he says on the covernotes “This book will pay for itself in one day”.

John goes through a physiological explanation of why we are hard wired already to make referrals. “We register pleasure in doing good and being recognized for it, and it’s home to the need to belong to something greater than ourselves. This is the social drive for making referrals.”

Why you need this book is simple; while businesses get referrals the majority of them do not have a system for doing it. It is the system and its implementation for referral creation that generates overwhelming success.

John is after all, a systems driven guy himself in how he conducts his own marketing business and it is this simple adherence to marketing systems that will help the reader achieve success.

I am struck throughout the book about how he practices what he preaches with highlights to other successfull marketers and clients that he has come across as a way to highlight his messages. Along this same line he talks to the need to give more than you get and outlines the effectiveness that this has, both short term and ling term.

By choosing your market differentiation as a service or product provider you can stand out and be the source of value for the customer through content,in providing solutions for their needs as well as being their trusted source of information on a regular basis.

The book gives you the basis for referral marketing, and provides building blocks of ideas versus a quick 1,2,3 do this plan. It builds on these building blocks to show you how to create a system that once established cannot be stopped.

If you need to step up your game with your business or practice this would be one of your best reads of the year. It gives you the theory, the practice and paints a clear picture for you. Can’t ask more than that.

Here are a few other views:

• Build A Referral Engine Right – That’s from John Jantsch’s new book, The Referral Engine, which is out on the market and available today. John is the world-famous author of Duct Tape Marketing, perhaps the world’s best thinker on marketing in the real world, …

• The Referral Engine: Teaching Your Business to Market Itself … – This review explains why you should read the book Referral Engine: Teaching Your Business To market Itself by John Jantsch.

• How To Become A Referral Engine | The Rise To The Top – Daily web show & resource for entrepreneurs featuring tips & tricks for building your business smarter, faster, cheaper. Featuring effective marketing strategies for entrepreneurs.

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Michelle MacPhearsons’s Rank Coding Software is Free.

This tool is a powerful way to enhance and improve on your SEO. It does so by reverse engineering the Google algorithms and using them for good as the boys at Google would say.

Rank Decoder

The software eases your job on SEO by showing you the top high authority,trusted and relevant websites in your niche where your keywords may have the best chance of providing you a more powerful linking score.

Michelle has done a video series on the tool and you can find it and the tool for that matter at Free Rank Decoding Software

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