Analytics- Can You Measure It ?
I was taught by Alex Mandossian and several other top marketers that if you could not measure your results and actions you could never tell where you were and if anyone cared.
That is pretty sage advice for internet marketers who should seek continuous improvement by seeing what actually happened, and the details of who came,how long did they stay,what did they do,where did they leave from and if possible why. The answer to these questions comes from analytics.
Analytics Tools
Gabriel Chu and CK Wong of 80/20 Media have produced a course called Fastrack Analytics. Both of these chaps are Google Certified Analytics Individuals and have MBA’s and a wealth of experience working in the field for their own products and services and for clients. They not only teach but they do it.
Analytics Training Review
They have launched an analytics training product today and are selling it on the site for the princely sum of USD 27.00.- One Time Payment-No continuity I bought it and find it has a number of features new to intermediate marketers could learn from. The link to the site at Fasttrackanalytics.com is not an affiliate link but presented as a choice for well presented training.
In the course they have :
▪ Hours Of Videos Covering Google Analytics Essentials, Video Analytics, Email Analytics, Analytics For Facebook and other social media properties
▪ Learn Pay Per Click, Social Media, SEO Metrics And Considerations.
▪ Intermediate Tips And Tricks On Setting Up And Tracking Your Site Quickly And Effective Analytics Hacks For Marketers!
▪ Detailed Checklists To Take Beginners And Intermediate Users Alike Along In Tracking Campaigns Effectively.
Watch the video below as they explain their site
It is well worth purchasing if you want to improve your site or blog or have a desire to get a primer on analytics.
Wow that is an unusual title for a blog post. It came to me based on some folklore in the Internet Marketing world and some of the best tools I have used since I came online.
There are few underachieving nerd tubby guys from Australia out there that have the excellent reputation that one gentleman, who alternatively has been called a tubby nerd and describes himself as a country guy from Beechworth in the Australian state of Victoria. That fellow is a long time veteran trainer in the internet marketing community named Ed Dale.
Ed is a friendly chap who is the master of self-deprecating humour, and was the founder of an Internet Marketing Training Program for new marketers called the Thirty Day Challenge. (30DC) He is also one of the collaborators with the perpetually good looking and cool surfer dude from San Diego,Frank Kern.
Ed has brought the free line forward in making sure newbies( new participants) get excellent grounding and free education and do not get fleeced by scam artists. He is a gentleman of the first order and a fellow who shares freely his vast experience in order to change the lives of many others.
I got to know the 30 Day Challenge and the training in it and discovered more Australians, not Americans, or Canadians. They were led by Brent Hodgson, Eugene Ware, Dr. Anthony Fernando and Ben Stickland of Noble Samurai, the makers of the market research powerhouse tool Market Samurai. It is provided free of charge to 30DC participants and then you may purchase a copy. I bought it without a minutes hesitation and have used it almost daily in my work with clients and my own sites. It is cross platform tool, operates using the Adobe Air Framework and is constantly being improved and refined at no charge to the users. It is available to the public at large also and I encourage you to get a Free Trial at Market Samurai You also will get access to a whole slew of videos and training by the Samurai Dojos or trainers on how to make the most effective use of the various components of Market Samurai quickly.
The Thirty Day Challenge starts with Ed talking about his Magnificent Symphony Of Four Parts, which is broken down into market research, traffic, conversion, and product. In my next few posts I want to tell you about Market Samurai and the power it possesses in identifying , analysing and monetizing business opportunities for marketers.
Filed under Internet Marketing, Marketing, SEO Search Engine Optimization, Traffic Tools, Training by 
If you want to increase your visibility, build your brand and help people to understand your subject or passion you can write a book.
I went to my first book launch party last night for a first-time author, my friend AmberMac whose book which I have talked about in this blog . It was a pleasant affair with friends, family,colleagues and media personalities present. The book PowerFriending was being released yesterday in the United States and is an imprint of Portfolio Books, a division of Penguin Press.
There were several authors there including Rahaf Harfoush, author of Yes We Did An Inside Look at How Social Media Built the Obama Brand and Jeremy Gutsche of TrendHunter.com Exploiting Chaos 150 Ways to Spark Innovation During Times of Change. Rahaf had flown in from Geneva. The key point having read these books is that they all shared some information that provides value in the reader’s eye, they were timely, and were pertinent to my interests and were good reads.
Authors will tell you they do not make many dollars writing books. They use them to share and promote their expertise and content. This assists any author in building a tangible hook, to establish immediate credibilty and create further interest in their brand. Interestingly enough the three authors I have mentioned are all top keynote speakers for conferences,conventions and the like and are represented by the global speakers bureau The Lavin Agency. All of these authors are also engaging and are appreciated by their audiences.
They all have day jobs and these speaking engagements help to make them more visible across many more markets and locations . If you have an expertise and have a publisher this is one of the fastest ways to promote your brand. Are you doing it?
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One of the best ways to market is to be different or set-out from your competitors so that your product or service stands out and is in a word, memorable.
I was visiting a new store in The Shops of Don Mills in Toronto yesterday called McEwan. It is a destination location for foodies, and I am an unabashed foodie. The store is the creation of Toronto chef and Food Network Canada personality Mark McEwan and it is a gleaming,silver market, selling fresh foods to go,groceries,meat,fish,produce and cooking paraphenalia. It reminded me a bit of Fauchon in Paris or the food hall at Harrods in London on a bit smaller scale. It was a very pleasant experience and I will come back again and again due to the quality,value and experience.
My sweetie bought me a little treat. A Mo’s Bacon Bar (85gr) by Vosges Chocolate of Chicago. She knows I love Applewood Smoked Bacon as well as Chocolate. What a unique and memorable confection. And I was fascinated by the box that this bar came in. McEwan was unforgetable, due the outstanding quality and selection, but this chocolate bar stood out to me more than a lot of products I have consumed. It told me a story.
On the back of the bar this was printed along with a picture and bio of the chocolatier Katrina, the usual nutrition facts and UPC Code:
“Bacon & Chocolate”
I began experimenting with bacon and chocolate at the tender age of 6,while eating chocolate chip pancakes drenched with Aunt Jemima® syrup as children often do. Beside my chocolate-laden cakes lay 3 strips of sizzlin bacon,just barely touching a sweet pool of maple syrup. And then, the magic- just a bite of the bacon was too salty and I yearned for the sweet kiss of chocolate and syrup- so I combined the two. This was a turning point;on that plate something magical happened, the beginnings of a combination so ethereal and delicious tht it would haunt my thoughts until I found the medium to express it-chocolate.
From there,it was just a matter of time, and what began as a love of salt and sweet quickly unravelled into an obsession. No longer could I wait to unveil the royal coupling in solid bar form,a deep milk chocolate with bits and pieces of applewood smoked bacon and just a sprinling of Alder salt. Really, what doesnt taste better with bacon?
Peace,love and chocolate, Katrina”
Directly below this an instruction on how to eat the bar. A sentence ,primal in nature, evoking sensuality and lust.
“Breathe..engage your 5 senses, close your eyes and inhale deeply .Be in the present moment, notice the colour of the chocolate,the glossy shine. Rub your thumb over the chocolate bar, to release the aromas of smoked applewood bacon flirting with deep milk chocolate. Snap off just a tiny piece and place it in your mouth,let the lust of salt and sweet coat your tongue.”
I have yet to see a product that did such a good job of drawing me in to the experience and the mood. The message was truly memorable, the chocolate everything and more. Yum-O
The lesson here is that it does not take a great deal of space to clearly outline your difference from your competitors. Your written elevator speech can be that story and your hook. Now lean back close your eyes and think….
Here are some other ideas:
Brand-Personality Self-Analysis – Find your brand’s emotional … – Marketers should take heart that with web link Web-video provides a much better place for a memorable marketing message in television and the press to be delivered, but not any message will be. Craft your message around your brand …
It Doesn’t Get Better Than…Oscar Mayer’s New Ad Campaign » View … – Few food brands have a more impressive marketing legacy than Oscar Mayer. Their iconic “Weinermobile” was one of the first and most memorable marketing vehicles ever (literally). The company has been quite innovative over the years in …
Branding With Memorable Marketing – In terms of memorable marketing, clothing retailer French Connection UK employed one possible strategy. It initiated a marketing campaign to differentiate itself from competitors by shocking its audience. Print ads as well as clothing …
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It is a hot sunny morning today and I have not yet had my coffee fix. So I saunter on over to my local Starbucks where I go regularily. I want my morning fix.
I am standing in front of my happy, smiling local barrista and she asks me what I want today? On the counter staring at me is a cute hand drawn sign by Candice telling me her favorite is a peppermint chocolate chip frappucino®. I look up and the blackboard tells me that I can choose what I want, in My Frappucino® .
I make my choice, and Candice writes my name on the cup,repeats my order to her partner , I pay with my Starbucks card and head on down the counter to await My Frappucino. A smiling face serves it to me and repeats my name and my choice.
Seems like a simple story. WRONG. This is one of the most carefully executed marketing plans that I have seen since Burger King did it’s Have it Your Way campaign.
I have a need and Starbucks® not only just gives me a coffee but it upsells the price point to me with me not even feeling the upsell, versus “Do You Want Fries With That?”. It has moved me up the price chain, and personalized my experience with startling precision. It has also reinforced me in my decision by repeating my name and my choice. Think about it.
What is taking place here is an example of a carefully planned and executed marketing strategy because Starbucks® thinks about their customer experience and trains on execution. Are you doing that in your business? Is every customer interaction something that makes your buyer feel listened to and satisfied with their experience ? If not make sure you review your marketing system so that your customer experience is differentiated and then execute on your strategy relentlessly and thoughtfully according to plan.
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