February 28, 2010

Search Engine Optimization

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SEO or Search Engine Optimization is an important set to learn when marketing online. It has many twists and turns and all sorts of ways that you can use to improve on your ranking and get more eyeballs in front of your content. Phoenix SEO Expert Rachael Butts had done several good videos on her site. Below is one of them of a series you can find on SEO Techniques from Rachel who is also a very talented WordPress Designer

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Rachael studied at the Art Institute of Colorado and besides SEO and WordPress Designer talents she also does web design locally in Phoenix. This video series will help the beginning or novice marketer. Make sure you look on her site for the others.

Filed under SEO Search Engine Optimization, Training, Video, WordPressTools by robmet

February 26, 2010

PPC Management- Avoid Mistakes and Profit

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PPC Management requires you to be on top of your game. When you make mistakes you may not achieve the conversion results and end up wasting money.

Here are some ideas to avoid the mistakes

1. Not doing good keyword research. Good keyword research using free tools like Wordtracker, Wordstream or Google’s own Keyword Tool will provide you the right words to target. See what successful and long standing advertisers are doing and emulate their keywords that should be in Line1,Line2, and Line 3 of the ads.

2. Having a slew of keywords,Organize your keywords into ad groups of one per keyword, with the three variations broad,phrase and exact. Have (2) separate ads in each grouping. This will give you the maximum granularity to discover the winners and improve your ads.

3. Lackluster Ads. Write compelling ads that are not about your business or product but about the exact item the searcher is looking for. For example:
{Pilgrim’s Pride Turkeys}
{ Pilgrims Have the Best Birds}
{PilgrimsPride.com}
is an bad example where the ad
{Premium Turkey at Discount Prices}
{Succulent Turkey for Your Family}
{ premiumturkey.com }
would be better as it addresses the solution that the consumer is looking for.

4. Experiment with Variations of the Ad in each ad group with small changes. Perhaps add a? mark at the end of the First Line.

5. Deliver what you promise in the ad by matching it with the copy on the landing page you are sending it to. Make it easy for the consumer to buy from you by providing clear navigation. Do not send them to a general information page when they are looking for a specific item,. When you deliver what you promise your quality score should be optimal, improving your position and lowering your costs while you are meeting the searchers needs.

6. One Campaign for all. Split your campaigns into search campaigns and Content Network Campaigns. They behave differently and reach different targets. Maximize your effectiveness by crafting different messages for each network and testing the results.

7. No Negative Keywords.Use negative words to weed out and refine your campaign to buyers. For example in these examples the word Free, Chicken,Fowl,Pheasant,Recipes,Gravy, or the country of Turkey which might come up may qualify the buyers you want versus general interest.

8. Test,test and Test. Always be Testing your copy,offers, fonts,colors and positioning. Be aware of your conversion metrics. Free tools such as Adwords conversion testing or Google Analytics and Website Optimizer make it relatively easy to use.

These are just a few tips you can use to save you time, money, and give you the best bang for your Adwords dollars. Pay Per Click is a dynamic advertising tool so you cannot afford to stop learning in the world of Pay Per Click marketing.

Avoiding mistakes is the key to better PPC campaign management. I advise you to constantly be aware of your buyers view.and would invite you to continue learning cool tips and better techniques for your Adwords management tasks and constantly be learning about PPC Management Strategies to keep you at the top of your game.

January 23, 2010

Why Attend Seminars- The Reason WHY

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One of the best ways for people who are interested in improving their skills in any area of interest is attending continuing education events.

If you are a dentist or a doctor or a chiropractor you are used to regularily attending c.e. events to update your skills which update you and your professional educational education. Some visit for keeping their professional licensing intact.

As business people it is the same philosophy that can do wonders for us. In internet marketing this education is a valuable constructive activity. You have two great benefits .

You will learn new methods of marketing, how,when and what technology to use and strategies that will grow your business.
Above all you will be in the company of other successful people that have travelled the same route as you, have similar goals and can share their successes and failures with you.

Coming out from behind the keyboard is valuable as you can grow your list of friends who share a similar philosophy, and meet others who you can then share ideas with after you leave the conference or seminar. You will also be able to make contacts to do business or Joint Venture .
But what if you are tight for time , can’t get the travel time to work or have family obligations. You can still be there in spirit by purchasing the videos or recordings and seminar materials from the organisers of the event.

2010 01 23 1840 300x157 Why Attend Seminars The Reason WHY

Online Revenue Workshop

As I write this I am attending the Online Revenue Workshop in Las Vegas. This event featured Dr Jeanette Cates, Connie Ragen Green, Lisa Suttora and Suzan Schmitt are discussing technology,marketing, product development and entreprenurial mindset. I have picked up many new ideas and made several new contacts.

You can find ideas and improve your continuing education and business also at the Continuing Education Works like I have. Hope you enjoy it as much as I did.

Filed under Internet Marketing, Marketing, Training by robmet

October 16, 2009

Comprehensive Press Release Distribution Hits All Forms of Media

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Good press release distribution starts with an extensive media list, which takes time to compile. If you need your story to quickly hit the presses, it’s best to work with a company that already has the contacts so that you can hit the ground running.

Often, it’s the local and smaller media outlets who will be more inclined to pick up your story first. Smaller outlets make the most sense to target as many of their stories are directly inspired by press releases.

Plus, many of the larger networks scan the smaller outlets for stories to pick up. You nab the interest of the smaller media branches as the story ricochets up into larger markets. Stories get shared by paper to paper. Good press release distribution starts small as the story can get passed up through the branches.

Yet you don’t want to send the press release to just anyone, or you may be accused of spamming. That’s a list you certainly don’t want to be on. Get known as a spammer, and you can easily get blacklisted in the media industry and they’ll never listen to your story again.

Make certain that you have specific contact information easily identified in your press release. Once you’ve hooked their attention, make it easy to contact you. Don’t make the reporter’s job difficult or they’ll just find another story that more conveniently makes their deadline.

The modern world features many media outlets, so contact different kinds across the board. Submit your press release to newspapers as well as trade journals and magazines, websites, radio and television shows.

Don’t leave out the bloggers as the blogging community can connect your story to other outlets by starting a media sensation.

Connect all different segments of the media with a comprehensive press release distribution. Get your story told with well written press releases that connect all segments of the media, including print, television and the Internet.

Want to learn more about press release distribution, then read more from Amy Trainor’s blogs on how to choose the best press release services for your needs.

Tags: Article Writing & Marketing, press release distribution, press release services

Filed under Article Writing & Marketing, Marketing, Traffic Tools, Training by Amy Trainor

September 22, 2009

Bloggers Payback Bonus- Your Choice

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Bloggers Payback Bonus :I am trying an experiment on a product launch and I want your feedback. I am promoting Jason Gazaway’s blogging product and teaching course which will be launched on October 20, 2009.

Having valued customer input in the past I wanted to give people what they want.